We are here with you hands in hands to facilitate your learning & don't appreciate the idea of copying or replicating solutions. Read More>>

Looking For Something at vustudents.ning.com? Click Here to Search

www.bit.ly/vucodes

+ Link For Assignments, GDBs & Online Quizzes Solution

www.bit.ly/papersvu

+ Link For Past Papers, Solved MCQs, Short Notes & More

MKT630 International Marketing Assignment No. 2 Solution & Discussion Due date 31st January 2013

ASSIGNMENT:
OBJECTIVES:
To understand target marketing and different phases or steps involved in this
process, including market segmentation, market targeting and market positioning
OUTCOMES:
After attempting this activity, students will be able to know;
What is the importance of international target marketing?
What are the important factors playing role while targeting the particular segment of
the market?
ASSIGNMENT
(20 Marks)
Zara N Erick is the famous brand for female garments in Europe. They have
targeted young females from teen age to late twenties. Most of their product
lines are related with casual apparels; they deals in short frocks and leggings.
Most of their apparels are focused on European styles, culture and traditions. Z
n E is famous for summer clothing, people living in United Kingdom are
enthusiastic about new arrival in every season and wait for Z n E summer
collection. Moreover people wait for ‘off sales’ in the month of September in
which they get discounts up to 80%. This popularity and huge sales made
CEO of the company to think on expansion. He took the decision to go for
South Asian market including India, Pakistan, Bangladesh and Srilanka. They
launched in Feb 2010 and organized very big inauguration ceremony at Marriot
Karachi, in which they summon top models of Pakistan on ramp for catwalk.
After that they have planned to open outlets in different areas and target
audience were young females of upper class and potential buyers of Z n E
products. The matter of fact is that upper class is influenced by the western
society (what management of Z n E thought at that time) and will be the
potential customer.
By March 2010, after signing an agreement with the local designers, Z n E
started their sales in markets like century plaza in Karachi, Liberty in Lahore
and Jinnah Supper market in Islamabad. Projected sale was 1 million dollars by
the end of September 2010, but results were so disturbing for the top
management of Zara N Erick. They were succeeded to sale only 26000 $ by the
end of July 2010. It seems impossible to meet the projected target for this
season.
REQUIREMENT:
CEO got worried and wanted to know the possible reasons behind this failure.
Being a marketing student, critically analyze this situation and highlight the
possible reasons behind this failure. Also recommend the solution for the core
problem.

+ How to Follow the New Added Discussions at Your Mail Address?

+ How to Join Subject Study Groups & Get Helping Material?

+ How to become Top Reputation, Angels, Intellectual, Featured Members & Moderators?

+ VU Students Reserves The Right to Delete Your Profile, If?


See Your Saved Posts Timeline

Views: 614

.

+ http://bit.ly/vucodes (Link for Assignments, GDBs & Online Quizzes Solution)

+ http://bit.ly/papersvu (Link for Past Papers, Solved MCQs, Short Notes & More)

+ Click Here to Search (Looking For something at vustudents.ning.com?)

+ Click Here To Join (Our facebook study Group)

Attachments:

Replies to This Discussion

Please Discuss here about this assignment.Thanks

Our main purpose here discussion not just Solution

We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.

Any idea solution?

Is there anyone???????????

any solution its last day today

solution do yaar

RSS

Latest Activity

KAMRAN replied to + M.Tariq Malik's discussion MGT611 Assignment No 01 Fall 2019 Solution & Discussion Due Date: 14-11-2019 in the group MGT611 Business & Labor Law
1 minute ago
+ Abb@s replied to + Iuuoɔǝut +'s discussion Phly Dosti phir mohabbat ......
2 minutes ago
Profile IconKAMRAN and kiran ashraf joined + M.Tariq Malik's group
8 minutes ago
zohaib joined + M.Tariq Malik's group
25 minutes ago
+Umar Amin+ liked +Umar Amin+'s discussion Happy Birthday to my sweet and lovely friend mmm
1 hour ago
+Umar Amin+ liked +Umar Amin+'s discussion Happy Birthday to my sweet and lovely friend mmm
1 hour ago
Mahi Malik is now friends with M Aqib, Makhdoom Shahrukh Jamil and IBS
2 hours ago
IBS replied to MIT's discussion Visual Programing (CS411) Assignment#01 Deadline Date = 18-11-2019 in the group CS411 Visual Programming
3 hours ago
Ammara replied to + M.Tariq Malik's discussion MTH501 Assignment No 01 Fall 2019 Solution & Discussion Due Date: 19-11-2019 in the group MTH501 Linear Algebra
3 hours ago
kiran ashraf replied to + M.Tariq Malik's discussion MGT611 Assignment No 01 Fall 2019 Solution & Discussion Due Date: 14-11-2019 in the group MGT611 Business & Labor Law
3 hours ago
M IDREES replied to + M.Tariq Malik's discussion CS502 Fundamentals of Algorithms Assignment No 01 Fall 2019 Solution & Discussion in the group CS502 Fundamentals of Algorithms
3 hours ago
°`·("آفروز") aFFrOzE·´° replied to + M.Tariq Malik's discussion CS401 Assignment No 01 Fall 2019 Solution & Discussion in the group CS401 Computer Architecture and Assembly Language Programming
3 hours ago
Profile Icon°`·("آفروز") aFFrOzE·´°, Aamir Abbas and Rizwan Ali joined + M.Tariq Malik's group
3 hours ago
M IDREES replied to + M.Tariq Malik's discussion CS502 Fundamentals of Algorithms Assignment No 01 Fall 2019 Solution & Discussion in the group CS502 Fundamentals of Algorithms
3 hours ago
M IDREES replied to + M.Tariq Malik's discussion CS502 Fundamentals of Algorithms Assignment No 01 Fall 2019 Solution & Discussion in the group CS502 Fundamentals of Algorithms
3 hours ago
Ammara commented on + M.Tariq Malik's group MTH501 Linear Algebra
3 hours ago
Ammara joined + M.Tariq Malik's group
3 hours ago
+ Haxan updated their profile
4 hours ago
+ "αяsαℓ " Ќąƶµяɨ •" posted a discussion
4 hours ago
Fojjiii updated their profile
4 hours ago

© 2019   Created by + M.Tariq Malik.   Powered by

Promote Us  |  Report an Issue  |  Privacy Policy  |  Terms of Service