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MKT630 Assignment No 01 Solution & Discussion Due Date: Nov 30, 2016
MKT630 - International Marketing Assignment No. 1 Solution Fall 2016 Due Date: Nov 30, 2016
Assignment No 1
International Marketing (MKT 630) Topic: SOCIETAL MARKETING
Marks: 10 Marks
After attempting the assignment:
Societal marketing concept states that marketers should deliver products/services in such a way that it satisfies the needs of their target consumers, requirements of the company and maintains well-being of the society at large.
Karachi’s renowned Agha’s supermarket has emerged with an exciting societal marketing idea. They are providing wide range of grocery and other daily use items to customers in beautifully designed Newspaper
bags made by poor needy women, these newspaper bags are provided to
Agha’s by NGO Rana Liaquat Craftsmen Colony Welfare Program
(RLCC), such newspaper bags would not only help women keep their homes running but at the same time address the conservation issue as
Why do the entrepreneurs or organizations like Agha’s supermarket feel the need to apply societal marketing concept besides the basic profit making motives of the organizations? Provide any five valid arguments. (10 Marks)
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OTHER IMPORTANT INSTRUCTIONS:
DUE DATE: WEDNESDAY 30 NOVEMBER, 2016
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