MKT630 Assignment No 01 Solution & Discussion Due Date: Nov 30, 2016
MKT630 - International Marketing Assignment No. 1 Solution Fall 2016 Due Date: Nov 30, 2016
Assignment No 1
International Marketing (MKT 630) Topic: SOCIETAL MARKETING
Marks: 10 Marks
After attempting the assignment:
Societal marketing concept states that marketers should deliver products/services in such a way that it satisfies the needs of their target consumers, requirements of the company and maintains well-being of the society at large.
Karachi’s renowned Agha’s supermarket has emerged with an exciting societal marketing idea. They are providing wide range of grocery and other daily use items to customers in beautifully designed Newspaper
bags made by poor needy women, these newspaper bags are provided to
Agha’s by NGO Rana Liaquat Craftsmen Colony Welfare Program
(RLCC), such newspaper bags would not only help women keep their homes running but at the same time address the conservation issue as
Why do the entrepreneurs or organizations like Agha’s supermarket feel the need to apply societal marketing concept besides the basic profit making motives of the organizations? Provide any five valid arguments. (10 Marks)
24 hours extra / grace period after the due date are usually available to overcome uploading
difficulties. This extra time should only be used to meet the emergencies and mentioned due dates should always be treated as final to avoid any inconvenience.
? Students are advised to study the whole text carefully.
? Try not to include any irrelevant material in the solution
? Try to come up with precise and original answers.
? Any act of plagiarism like copy paste from internet will result in ZERO marks.
? Assignments reaching after the due date would not be considered.
OTHER IMPORTANT INSTRUCTIONS:
DUE DATE: WEDNESDAY 30 NOVEMBER, 2016
Use black and blue font colors only
REFERENCING GuIDELINES :
style” in Google and read various website containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
RULES FOR MARKING
Please note that your assignment will not be graded or graded as Zero (0), if:
+ http://bit.ly/vucodes (Link for Assignments, GDBs & Online Quizzes Solution)
+ http://bit.ly/papersvu (Link for Past Papers, Solved MCQs, Short Notes & More)+ Click Here to Search (Looking For something at vustudents.ning.com?) + Click Here To Join (Our facebook study Group)
Please Discuss here about this assignment.Thanks
Our main purpose here discussion not just Solution
We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions. Read More>>
For Important Helping Material related to this subject (Solved MCQs, Short Notes, Solved past Papers, E-Books, FAQ,Short Questions Answers & more). You must view all the featured Discussion in this subject group.
For how you can view all the Featured discussions click on the Back to Subject Name Discussions link below the title of this Discussion & then under featured Discussion corner click on the view all link.
Or visit this link