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MKT630 Assignment No 01 Solution & Discussion Due Date: Nov 30, 2016

MKT630 - International Marketing Assignment No. 1 Solution Fall 2016 Due Date: Nov 30, 2016


Assignment No 1  






Fall, 2016

International Marketing (MKT 630) Topic: SOCIETAL MARKETING

Marks: 10 Marks


  1.  To introduce students with the concept of societal marketing.
  2.  To make students understand various advantageous dimensions of societal marketing.


After attempting the assignment:

  1.  Students will know the key implications of societal marketing.
  2.  Students will know the benefits that individual entrepreneurs and companies provide to





The Case:

Societal marketing concept states that marketers should deliver products/services in such a way that it satisfies the needs of their target consumers, requirements of the company and maintains well-being of the society at large.

Karachi’s renowned Agha’s supermarket has emerged with an exciting societal marketing idea. They are providing wide range of grocery and other daily use items to customers in beautifully designed Newspaper

bags made by poor needy women, these newspaper bags are provided to

Agha’s by NGO Rana Liaquat Craftsmen Colony Welfare Program

(RLCC), such newspaper bags would not only help women keep their homes running but at the same time address the conservation issue as





Why do the entrepreneurs or organizations like Agha’s supermarket feel the need to apply societal marketing concept besides the basic profit making motives of the organizations? Provide any five valid arguments. (10 Marks)


24 hours extra / grace period after the due date are usually available to overcome uploading


difficulties. This extra time should only be used to meet the emergencies and mentioned due dates should always be treated as final to avoid any inconvenience.


?  Students are advised to study the whole text carefully.

?  Try not to include any irrelevant material in the solution


?  Try to come up with precise and original answers. 


?  Any act of plagiarism like copy paste from internet will result in ZERO marks.


?  Assignments reaching after the due date would not be considered.



  • Make sure to upload the solution file before the due date on VULMS. 
  • Any submission made via email after the due date will not be accepted.





  • Use the font style “Times New Roman” or “Arial” and font size “12”. 
  • It is advised to compose your document in MS-Word format. 
  • You may also compose your assignment in Open Office format.

Use black and blue font colors only


  • Use APA style for referencing and citation.  For guidance search “APA reference

style” in Google  and read various website containing information for better understanding or visit





Please note that your assignment will not be graded or graded as Zero (0), if:

  • It is submitted after the due date.
  • The file you uploaded does not open or is corrupt.
  • It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint, PDF


  • It is cheated or copied from other students, internet, books, journals etc

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