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MKT630 Assignment No 01 Solution & Discussion Due Date: Nov 30, 2016

MKT630 - International Marketing Assignment No. 1 Solution Fall 2016 Due Date: Nov 30, 2016


Assignment No 1  






Fall, 2016

International Marketing (MKT 630) Topic: SOCIETAL MARKETING

Marks: 10 Marks


  1.  To introduce students with the concept of societal marketing.
  2.  To make students understand various advantageous dimensions of societal marketing.


After attempting the assignment:

  1.  Students will know the key implications of societal marketing.
  2.  Students will know the benefits that individual entrepreneurs and companies provide to





The Case:

Societal marketing concept states that marketers should deliver products/services in such a way that it satisfies the needs of their target consumers, requirements of the company and maintains well-being of the society at large.

Karachi’s renowned Agha’s supermarket has emerged with an exciting societal marketing idea. They are providing wide range of grocery and other daily use items to customers in beautifully designed Newspaper

bags made by poor needy women, these newspaper bags are provided to

Agha’s by NGO Rana Liaquat Craftsmen Colony Welfare Program

(RLCC), such newspaper bags would not only help women keep their homes running but at the same time address the conservation issue as





Why do the entrepreneurs or organizations like Agha’s supermarket feel the need to apply societal marketing concept besides the basic profit making motives of the organizations? Provide any five valid arguments. (10 Marks)


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style” in Google  and read various website containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html





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