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Discussion Objective
To develop the understanding that how business organizations create international strategic alliances with the other business/ non business organizations around the globe and how these strategic alliances work for these organizations.

Point of discussion
Mitsubishi electric (The home appliances division of Mitsubishi Corporation, Japan) is operating in Pakistan under a strategic alliance with OGC (Orient group of companies). At the same time OGC also has its own well established home appliances brand which is ORIENT and this brand deals with most of the product categories which are also being marketed by Mitsubishi in Pakistan. The nature of this strategic alliance among both companies is that Mitsubishi has outsourced the sales, distribution, and marketing communication functions to OGC.

Mr. Junaid Naveed (A business consultant) has an opinion that this type of strategic alliance is effective for both the organizations because Mitsubishi has not to indulge itself in the talked about business functions outsourced to OGC, and at the same time OGC has significant earning from this strategic alliance. In his opinion in this way both the business organizations are in a win win situation.

Contrary to this, Mr. Khalid Waseem (A branding consultant) has a view that this type of strategic alliance is not beneficial in terms of branding because it damages the brand equity of both the brands being advertised, distributed, and sold by the same business organization. In his view it is not beneficial because both the organizations are interested in marketing their own products in the market and because the product category is the same; so there exists a direct competition too. 

Discussion Agenda
In the above mentioned POD this is quite obvious that there are two different sets of opinion. You, being a business student have to give your own opinion either in favor of Mr. Junaid Naveed or Mr. Khalid Waseem and support your opinion with at least 05 arguments. 
(20 Marks) 

Discussion rules
You have the complete freedom to agree or disagree with any person’s opinion mentioned in POD. Your opinion should not go beyond the views mentioned in POD. Any point other than the ones mentioned in POD will not be graded. 

*POD (Point of discussion)
Note: No extra or bonus/grace period is available for attempting GBD

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Views: 268

Replies to This Discussion

Please Discuss here about this GDB.Thanks

upload any idea solution today is last day please

plz send gdb

I think Mr. kahlid is right because same product instead strong commpetetion 

3rd gdb 

Its jus an idea .... 
I will prefer the ideas of brand consultant Mr. Khalid Waseem as: 
Dealing in same products 
Inability to accept any up coming loss


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