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Underlying Concept:Global brands are reshaping the local cultures in countries around the world. In some cases thisreshape has been very significant and in some parts of the world local cultures came up stronglyagainst this impact of global business practices and resulted in the absolute rejection of the globalbrands. The underlying reasons behind acceptance and rejection of global brands depend upon a lotof socio-cultural factors derived from religion, traditions, and norms of that particular region.

Assigned task:
You need to come up with the detailed description of any 02 brands having global appeal andpresence which were launched successfully in Pakistan within last 15 years and were warmlywelcomed and accepted by the household consumers due to cultural compatibility of these brandswith the local culture.

You also have to come up with the detailed description of any 01 brand having global appeal andpresence which was launched in Pakistan within last 15 years but was completely or partially rejectedby the household consumer market in Pakistan due to incompatibility of the brand with the localcultural attributes.

Furnishing Directions :
• You can select the brands related to household consumer market only. I.e. selection of brandsrelated to business to business market environment is not permissible.
• You can choose brands related to any industry and any product category
•Detailed description of brands ought to include:
�� Brief introduction of the brand including nature of product in terms of categorizationunder a product category and an industry
�� Year of Brand launch along with nature of business mode i.e. fully owned / Jointventure/ franchise agreement/ licensing agreement/ social business enterprise
�� Reasons encompassing cultural factors responsible for acceptance or rejection of thatparticular brand. State any 05 reasons.

Due date is November 16, 2011

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Replies to This Discussion

Please Discuss here about this assignment.Thanks

 

dear Tariq discussion is not a problem at all. the point is, which of the brands are accepted and rejected. just mention the names then the rest of the business is ok. thanks


if any body solve plz upload.......

plz share the mkt630 assignment solution

dear koi to upload kr do..........

Kia MKT 630 ki assignment kisi ny b send nai ki.............

dear guys
ubi tak kisi ko solution ni mila kia

oye sb hmari traha e hai..........

tariq sb ab kaha reh gay hai ap.........

jb humy zaroorat pari hai to no reply..............

yaroo aj to extended date hai koi tu upload karo??

oye allah k bandu koi hint e dy do...............

ohhh hoo.............. no reply

 

kidher gy sb plz share the solution ................................

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