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MKT630 - International Marketing Assignment No. 1 Solution Fall 2018 Due Date: December 05, 2018

MKT630 - International Marketing Assignment No. 1 Solution Fall 2018 Due Date: December 05, 2018 Assignment No 1
International Marketing (MKT 630)
Topic: ROLE OF GOVERNMENTS IN INTERNATIONAL MARKETS
Marks: 10
LEARNING OBJECTIVES:
1. To introduce students with the role that government can play for exports promotion.
2. To make students understand the importance of government role in international markets.
LEARNING OUTCOMES:
After attempting the assignment
1. Students will know about various practices that a government can exercise for the promotion
of local production in the export markets.
The Case:
Governments play important role in promoting foreign trade. Governments take necessary steps
to ensure the promotion of local businesses abroad. They are responsible to take measures so as
to safeguard the interests of local producers.
Pakistan has lost its rice market in Iran due to
deficiency of proper operational networks and
comparatively greater prices, which have
adversely affected exports. Prior, Iran was
importing about 0.6 million tons of rice from
Pakistan, however India has stolen this market
and as a result Pakistan’s rice exports
deteriorated.
The main cause of this market loss was lack of appropriate operational system between Pakistan
and Iran; however the latter has established proper channels with India, thus expediting the
whole process. Furthermore, Pakistan Research Institutes have been unsuccessful to improve a
single seed during last two decades contrary to India where a lot of new seeds have been
developed. However, Pakistan is having a positive feedback from Chinese rice market.
Government need to put more efforts to safeguard the stakes of local rice growers. Government
should make strong policy for the promotion of Pakistan’s Basmati rice and to establish effective
transaction systems with other countries taking measures to cut the prices and increasing the seed
quality. 
Requirement:
How can Pakistan’s government intervene, in order to regain its markets by restoring the
exporter’s confidence through export subsidies? Provide at least five points in this regard.
IMPORTANT:
24 hours extra / grace period after the due date are usually available to overcome uploading
difficulties. This extra time should only be used to meet the emergencies and mentioned due
dates should always be treated as final to avoid any inconvenience.
IMPORTANT INSTRUCTIONS
 Students are advised to study the whole text carefully.
 Try not to include any irrelevant material in the solution
 Try to come up with precise and original answers.
 Any act of plagiarism like copy paste from internet will result in ZERO marks.
 Assignments reaching after the due date would not be considered.
OTHER IMPORTANT INSTRUCTIONS:
DUE DATE: WEDNESDAY DAY 05 DECEMBER, 2018
 Make sure to upload the solution file before the due date on VULMS.
 Any submission made via email after the due date will not be accepted.
FORMATTING GUIDELINES:
 Use the font style “Times New Roman” or “Arial” and font size “12”.
 It is advised to compose your document in MS-Word format.
 You may also compose your assignment in Open Office format.
Use black and blue font colors only
REFERENCING GuIDELINES:
 Use APA style for referencing and citation. For guidance search “APA reference
style” in Google and read various website containing information for better
understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
RULES FOR MARKING
Please note that your assignment will not be graded or graded as Zero (0), if: 
 It is submitted after the due date.
 The file you uploaded does not open or is corrupt.
 It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint, PDF
etc.
 It is cheated or copied from other students, internet, books, journals etc.

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