MKT630 - International Marketing Assignment No. 1 Solution Fall 2018 Due Date: December 05, 2018 Assignment No 1
International Marketing (MKT 630)
Topic: ROLE OF GOVERNMENTS IN INTERNATIONAL MARKETS
1. To introduce students with the role that government can play for exports promotion.
2. To make students understand the importance of government role in international markets.
After attempting the assignment
1. Students will know about various practices that a government can exercise for the promotion
of local production in the export markets.
Governments play important role in promoting foreign trade. Governments take necessary steps
to ensure the promotion of local businesses abroad. They are responsible to take measures so as
to safeguard the interests of local producers.
Pakistan has lost its rice market in Iran due to
deficiency of proper operational networks and
comparatively greater prices, which have
adversely affected exports. Prior, Iran was
importing about 0.6 million tons of rice from
Pakistan, however India has stolen this market
and as a result Pakistan’s rice exports
The main cause of this market loss was lack of appropriate operational system between Pakistan
and Iran; however the latter has established proper channels with India, thus expediting the
whole process. Furthermore, Pakistan Research Institutes have been unsuccessful to improve a
single seed during last two decades contrary to India where a lot of new seeds have been
developed. However, Pakistan is having a positive feedback from Chinese rice market.
Government need to put more efforts to safeguard the stakes of local rice growers. Government
should make strong policy for the promotion of Pakistan’s Basmati rice and to establish effective
transaction systems with other countries taking measures to cut the prices and increasing the seed
How can Pakistan’s government intervene, in order to regain its markets by restoring the
exporter’s confidence through export subsidies? Provide at least five points in this regard.
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DUE DATE: WEDNESDAY DAY 05 DECEMBER, 2018
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