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GDB # 01

International Marketing (MKT630)


Spring 2014



Marks: 05 marks

Due Date: May 15, 2014


Topic: International Trade & Investment Theories



  • Appreciate the functions of government in terms of its effect on international marketing
  • Identify those aspects of the local political-legal environment that affect a firm’s international marketing
  • Recognize those aspects of the political-legal environment in the overseas country that will affect the risk of operating in that country
  • Determine which options are available to minimize political-legal risk

Case: The Government Dilemma

Pakistani government is now struck in two different situations; they are interested in foreign direct investment but also want to have control on the state resources. This control involves free market competition, (protecting local manufacturer) natural resources (water, gas, etc.) and also some financial controls. On the other hand, FDI is also very important because it not only brings foreign capital in our market, but also helps us in reducing our debts. It also helps in reducing unemployment and also helpful in creating business opportunities for related industries and SMEs.

Discussion Question:

Consider yourself as an expert, try to critically analyze current situation and suggest what should Pakistani government do to attain Win-win situation?



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