We are here with you hands in hands to facilitate your learning & don't appreciate the idea of copying or replicating solutions. Read More>>

Looking For Something at vustudents.ning.com? Click Here to Search


+ Link For Assignments, GDBs & Online Quizzes Solution


+ Link For Past Papers, Solved MCQs, Short Notes & More

Dear Students! Share your Assignments / GDBs / Quizzes files as you receive in your LMS, So it can be discussed/solved timely. Add Discussion

How to Add New Discussion in Study Group ? Step By Step Guide Click Here.

Total marks: 20

Opening date: 13 November, 2012

Closing date: 14 November, 2012


Topic: International Marketing Information 



The prime objective of the activity is to elucidate the importance of marketing information in the context of competitor’s analysis.


Learning Outcomes

After attempting this activity, the student will be able to:


1. Comprehend the significance of marketing information for making critical decisions

2. Identify which type of marketing information is required for competitor’s analysis




Xian & Co. is a Korean company, dealing in automobile rubber parts. They are operating with the local manufacturers of South Korean like Kia, Hyundai and SsangYong Motors. The CEO Ms. Chun Hei is planning to enter into China automobile rubber parts market. On contrary, the production manager Mr. Chian Lee is of the opinion that though China is a huge market where production is in trillions of dollars per year but it is already saturated by many cost efficient large and small size firms that are holding big share of market. Being local in the market, Chinese manufactures will be having competitive advantage over Xian & Co. Ms. Chun Hei believes Mr. Chian Lee is underestimating company’s strengths. Without conducting market and competitor’s analysis along with company’s internal strengths and weakness, one must not arrive at a conclusion beforehand.


Point of discussion


You have read the arguments between Ms. Chun Hei and Mr. Chian Lee. Both are opposing each other’s opinion regarding entering into Chinese market. Let’s suppose you are sitting in a meeting with Ms. Chun Hei and Mr. Chian Lee to solve this issue. To whom you will favor and what strategy you will adopt to solve this issue? You have to give 10 arguments in the favor of your answer. 

+ How to Follow the New Added Discussions at Your Mail Address?

+ How to Join Subject Study Groups & Get Helping Material?

+ How to become Top Reputation, Angels, Intellectual, Featured Members & Moderators?

+ VU Students Reserves The Right to Delete Your Profile, If?

See Your Saved Posts Timeline

Views: 426


+ http://bit.ly/vucodes (Link for Assignments, GDBs & Online Quizzes Solution)

+ http://bit.ly/papersvu (Link for Past Papers, Solved MCQs, Short Notes & More)

+ Click Here to Search (Looking For something at vustudents.ning.com?)

+ Click Here To Join (Our facebook study Group)

Replies to This Discussion

Please Discuss here about this GDB.Thanks

Our main purpose here discussion not just Solution


plz disuss about gdb today is last date 


© 2020   Created by +M.Tariq Malik.   Powered by

Promote Us  |  Report an Issue  |  Privacy Policy  |  Terms of Service