Q. enlist forces which favor the globalized product stragety ?
Q. identify all variables / factors which are helpful in segmenting international markets?
Q. being the stratgic manger of a company you have been assigned a tak to segment various groups of customers how would you place the customer into various segments ?
Q. Compare and contrast stratgic alliance with merges and acqusition
Q. how 2nd and 3rd world are different ?
Q. 3 information sources through which customer get into buying decision ?
bki 2 yad ni
MCQs mostly new the
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mine overseas which i remember.
- Brand’s Qualities ( how should be a good Brand) -5
- Demand factors (factors influencing FDI) -5
- Classification of countries -5
- Buying situation of international buyers – 5
- Approaches used in International Product design – 5
- Re-Positioning & De-Positioning - 3
- Any 3 factors of International Strategic Alliance - 3
- Enlist any 3 organizational factors - 3