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Q. enlist forces which favor the globalized product stragety ?

Q. identify all variables / factors which are helpful in segmenting international markets?

Q. being the stratgic manger of a company you have been assigned a tak to segment various groups of customers how would you place the customer into various segments ?

Q. Compare and contrast stratgic alliance with merges and acqusition

Q. how 2nd and 3rd world are different ?

Q. 3 information sources through which customer get into buying decision ? 

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MCQs mostly new the

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mine overseas which i remember.

-        Brand’s Qualities ( how should be a good Brand) -5

-        Demand factors (factors influencing FDI) -5

-        Classification of countries -5

-        Buying situation of international buyers – 5

-        Approaches used in International Product design – 5

-        Re-Positioning & De-Positioning - 3

-        Any 3 factors of International Strategic Alliance - 3

-        Enlist any 3 organizational factors - 3


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