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MKT630 International Marketing Assignment No 01 Solution & Discussion Due Date:15-05-2013

SEMESTER SPRING 2013
INTERNATIONAL MARKETING (MKT630)
ASSIGNMENT NO. 01
OPENING DATE: 10TH MAY, 2013
DUE DATE: 15TH MAY, 2013
MARKS: 20
TOPIC: “INTERNATIONAL CULTURAL AND SOCIAL ENVIRONMENTS”
Learning objective:
Students will be able to know the importance of International Marketing
Information gathering in understanding the cultural environment.
Learning outcomes:
Student will be able to learn that how religious and cultural aspects are
important for successful foreign entry.
It will enable the student to realize how gathering International
Marketing Information is helpful in successful foreign entry.
THE CASE:
McDonald’s is world famous brand in fast food, being one of the best known
and largest global food services retailer, having more than 30,000 restaurants
operating in 125 countries. The idea of Mc Donald’s was introduced by two
California based brothers Mac (Maurice) and Dick (Richard) McDonald. They
evolved their father’s business of hot dog cottage and renamed it as
McDonald’s Famous Barbeque. Started modestly with simply selling beefcentered
dishes like Hamburger and cheeseburger, it has now grown
enormously offering a long list menu ranging from beef, pork, chicken, fish and
vegetable based fast food items all over the world catering to varying needs of
the countries it is serving. Mc Donald is expanding its business and leadership
position through great tasting food, superior service, everyday value and
convenience world over.
India attracted the attention of Mc Donald’s as a potential market being one of
the biggest markets in the World. McDonald set up operations in India in 1996
opening its first outlet in India’s capital New Delhi through a joint venture
partnership with two Indian companies. Prior to its entry into India, the
company spent around six years to set up the food supply chain, overcoming
other cultural and religious issues and bending to local dietary customs before
even opening its first restaurant.
Two years later, in 1998, McDonald’s started its first restaurant in Lahore by
opening its door to the people of Pakistan. This launch was met with
unprecedented enthusiasm from the citizens of Lahore, who are known for
their liveliness, vigor and penchant for quality food. McDonald’s R & D helped
it to adopt and bend to the local food customs of Pakistan. There are now 27
restaurants in 8 major cities of Pakistan providing its customers the same great
taste, outstanding value and superior service.
Understanding foreign national environment, it is important to learn about
foreign culture first. For successfully entering and surviving into different
countries and regions, it is imperative to comprehend deeply the religious and
cultural differences and responding by adjusting your product and service
offerings accordingly. Thus, McDonald’s is also conquering and crossing all the
boundaries of cultural differences, and bringing all the nations together in a
realistic global world.
REQUIREMENT:
Based on cultural and religious views of India and Pakistan, what steps and
considerations would have been made by McDonald’s while entering into these
markets. List down 10 cultural and religious considerations made by McDonald
in India and Pakistan. (Marks 20)
SOLUTION GUIDELINES:
· Students are required to mention overall 10 cultural and religious
considerations for India and 10 for Pakistan in bulleted form.
· Student, being aware of the environment and culture of these countries,
will not have much problem to solve the requirement of the case. In case
of any difficulty you are advised to visit the websites of McDonald’s
Pakistan and McDonald’s India.
IMPORTANT:
24 hours extra / grace period after the due date is usually available to overcome
uploading difficulties. This extra time should only be used to meet the
emergencies and above mentioned due dates should always be treated as final
to avoid any inconvenience.
OTHER IMPORTANT INSTRUCTIONS:
DEADLINE:
· Make sure to upload the solution file before the due date on VULMS.
· Any submission made via email after the due date will not be accepted.
FORMATTING GUIDELINES:
· Use the font style “Times New Roman” or “Arial” and font size “12”.
· It is advised to compose your document in MS-Word format.
· You may also compose your assignment in Open Office format.
· Use black and blue font colors only.
REFERENCING GUIDELINES:
· Use APA style for referencing and citation. For guidance search “APA
reference style” in Google and read various websites containing
information for better understanding or visit
http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
RULES FOR MARKING
Please note that your assignment will not be graded or graded as Zero (0), if:
· It is submitted after the due date.
· The file you uploaded does not open or is corrupt.
· It is in any format other than MS-Word or Open Office; e.g. Excel,
PowerPoint, PDF etc.
· It is cheated or copied from other students, internet, books, journals etc.
Note related to load shedding: Please be proactive
Dear students!
As you know that Pre Mid-Term semester activities have started
and load shedding problem is also prevailing in our country.
Keeping in view the fact, you all are advised to post your activities
as early as possible without waiting for the due date. For your
convenience; activity schedule has already been uploaded on
VULMS for the current semester, therefore no excuse will be
entertained after due date of assignments, quizzes or GDBs.

Spring%202013_MKT630_1.pdf

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Replies to This Discussion

idea solution required of mkt630

Please Discuss here about this assignment.Thanks

Our main purpose here discussion not just Solution

We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.

what will be cultural and religious considerations by McDonald in India and Pakistan

Please don't copy as it is, do some alterations

Points:

- Pricing based upon Per Capita Income
- Halal Items
- Islamic Values & Hindu Values
- Marketing & Advertisement as per Culture
- Privacy / Family Areas
- Non Alcoholic Drinks
- Fasting Months Timing (Ramadan / Nawratri Month)
- Food Range as per Cultural Demands - More Spicy

- Menu Extensions with local / Traditional
- Vegetarian Products for India

- Local & Traditional music

avoid alcohal

introduce spicy food & other food

add according to culture

use halal product

make pricing stratgy according to relevant country

hind dont eat cows meat so introduce vegeterian foods

use local music at their branch

use privacy at their branch

IDEA SOLUTION:

Please don't copy as it is, do some alterations

Points:

- Pricing based upon Per Capita Income
- Halal Items
- Islamic Values & Hindu Values
- Marketing & Advertisement as per Culture
- Privacy / Family Areas
- Non Alcoholic Drinks
- Fasting Months Timing (Ramadan / Nawratri Month)
- Food Range as per Cultural Demands - More Spicy

- Menu Extensions with local / Traditional
- Vegetarian Products for India

- Local & Traditional music

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