Latest Activity In Study Groups

Join Your Study Groups

VU Past Papers, MCQs and More

We non-commercial site working hard since 2009 to facilitate learning Read More. We can't keep up without your support. Donate.

Conceptual Note:

Emerging markets are creating the biggest transformation in retail business by virtue of massive digitalization around the globe. The challenge that retailers face today is personalization; consumers expect personal level attention from their favorite brands. This personalization is the outcome of enormous online reviews on different brands. These online reviews are the part of huge data that customers are generating everyday while using different online portals. This immense data is called “Big Data”. Big data reveals behavioral insights about customers, their likes, dislikes and motivating factors.

In order to formulate a strong positioning strategy, companies need to analyze big data to know the behavioral trends of their existing & prospect customers. According to IBM (multinational technology company), every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. By knowing this, it is humanly impossible to evaluate such huge data.

To counter this challenge, companies are using artificial intelligence (AI) based systems. Companies like Google, Facebook and Skype using AI systems very efficiently. Artificial intelligence can process the million bucks per second, and this capability of artificial intelligence allows retailers to understand how consumers perceive their brands.

Artificial intelligence allows retailers to deliver the kinds of customization that consumers expect today with better positioning. Currently, the Successful positioning strategies are leveraging artificial intelligence (AI) based systems to gain deeper insights into their customers in order to occupy a distinct position in the mind of the customers.

 

Discussion Point:

  • How can companies embed artificial intelligence based systems to formulate positioning strategies?

Views: 160

Looking For Something? Search Below

Latest Activity

+ ! zεε liked иαвєєℓ αнмє∂'s discussion CS619 Project Students
3 hours ago
Hamid left a comment for jiya ali
4 hours ago
Hamid and jiya ali are now friends
4 hours ago
Usama shahid joined + M.Tariq Malik's group
10 hours ago
Yasir Hassan liked + ♥ Haniya Khan's photo
11 hours ago
Profile Iconsria aslam, Khawir Abbas and Sana Shafaq joined Virtual University of Pakistan
15 hours ago
+ ♥ Haniya Khan posted a photo
yesterday
Abdul Rehman updated their profile
Saturday

VIP Member Badge & Others

How to Get This Badge at Your Profile DP

------------------------------------

Management: Admins ::: Moderators

Other Awards Badges List Moderators Group

© 2021   Created by + M.Tariq Malik.   Powered by

Promote Us  |  Report an Issue  |  Privacy Policy  |  Terms of Service