Latest Activity In Study Groups

Join Your Study Groups

VU Past Papers, MCQs and More

We non-commercial site working hard since 2009 to facilitate learning Read More. We can't keep up without your support. Donate.

MKT703 Assignment No 01 Solution & Discussion Due Date: Dec 05, 2016

MKT703 - Strategic Marketing Management Assignment No. 1 Solution Fall 2016 Due Date: Dec 05, 2016

 Strategic Marketing Management (MKT 703)                        Fall 2016

Assignment:  # 01 

Due DateDecember 05, 2016

Total Marks: 50     

 

 

 

Assignment # 01 covers the contents given in the Module # 01 

Learning Objective

The basic objective of this assignment is to give a practical insight to the students about the companies  working  in  their  locality.  Moreover,  students  will  be  able  to  learn  how  to conduct situation analysis ranging from basic information to SWOT analysis – a kind of detail review of the internal & external environment.  

Learning Outcomes

After attempting this assignment students will be able to:

?  Identify the core strategies of the company with respect to segmentation/targeting  

?  Identify the promotional activities of the company at local level

?  Identify the sources of competitive advantages and competitors strength 

?  Identify  the  potential  threats  and  opportunities  for  the  company  to  revise  its

strategy  

 

 

 

 

Concept Note:

Strategic analysis of a company is one of the pillars of a sound marketing knowledge - valuable insights about markets, customers and competitive position. It serves as building blocks to make strategic decisions in order to create profitable value in a rapidly changing competitive environment. Such analysis allows you to evaluate the company's objectives, strategies and capabilities that indicate the strength of a company. If there are areas that need to be improved, they are planned in a strategic way to cope prevailing challenges in a business market.   

 

 

 

 

 

1  | Pa g e

 This assignment covers basic information of the company, marketing ideas, strategies, competitive advantages, SWOT analysis and recommendation on the basis of information about a local company. One of the fundamental principles of this activity is to provide a set of  concepts  in  the  theory  and  relate  them  to  the  practical,  real-world  ways  in  which companies interact and operate. 

 

 

 

 

 

Task: You are required to visit any company/franchise/retail outlet nearest to your locality

 

and fill the Performa by documenting your assigned task.

?  Remember: You can select any company/franchise/retail outlet to which you can

better address by living in your capacity, resources and time. You would be given Ten (10) days to perform this activity and afterward fill the below given Performa.

 

 

 

Note:  Copied solution from internet/fellow students will be awarded “Zero Marks”

 

 

 

 

*Criteria for Firm Size:

Firm Size (terms of No.  Of employees)

Micro-Enterprise


Small Enterprise


Medium Enterprise

No. of Employees: up to 20


No. of Employees: 20 to 50


No. of Employees: 51 to 250

Source: State Bank of Pakistan (SBP)  

 

 

 

 

 

 

 

 

 

**Download:   You  can  download  below  Performa  in  MS  Word  format  from  VULMS

 

downloads section, link is:  Performa of Assignment 01_MKT703.docx

 

 

 

 

 

 

 

 

 

 

 

2  | Pa g e

 [Performa]

  1. A.                Basic    [Marks 05]

 

City +

Area

Name

(company/franchise

/ retail outlet)

Name of the

product/services

*Size of the

company/franchise

/ retail outlet

( Micro, Small,

Medium as per

given criteria)

Market

overview

 

 

 

 

 

 

 

 

 

 

 

 

 


  1. B.     Strategy       

 


 


 


 


 


 


 


[Marks 10]


Target


Target customers  Positioning at local


Competitors


market/Segment


level 




 

 

 

 

 


  1. C.      Marketing Activities   

 


 


 


 


 


[Marks 10]


 

Marketing/promotional

techniques of your

visited company

Marketing/promotional

techniques of

Competitors

Use of Social

Media

Promotion at

local level

 

 

 

 


  1. D.     Competitive Advantages 

 


 


 


 


 


[Marks 10]


Competitive


Competitive


Level of Customer


Critical Success


advantage (s)  of


advantage (s)  of


Service


Factors of your

 

3  | Pa g e


 

 your visited

company

Competitors

visited Company

 

 

 

 

 

  1. E.                  Your observation (SWOT Analysis)   [Marks 10]

Strengths of the Company

(Only Two)


Weakness of the Company

(Only Two)


Opportunities

(  Only Two)


Threats

(  Only Two)

 

 

 

 


  1. F.      Your Recommendations  

 


 


 


 


 


[Marks 05]


 

 

 

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

 

 

 

 

 

 

 

 

IMPORTANT:

 

 

24 hours extra / grace period after the due date is usually available to overcome uploading difficulties. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.

IMPORTANT INSTRUCTIONS/ SOLUTION GUIDELINES  / SPECIAL

 

INSTRUCTIONS

?    Solution should be to the point.

?    Avoid irrelevant details

 

 

 

 

 

 

 

 

4  | Pa g e


 OTHER IMPORTANT INSTRUCTIONS:

D EADLINE:

?    Make sure to upload the solution file before the due date on VULMS. 

?    Any submission made via email after the due date will not be accepted.

FORMATTING GUIDELINES:

?    Use the font style “Times New Roman” or “Arial” and font size “12”. 

?    It is advised to compose your document in MS-Word format. 

?    You may also compose your assignment in Open Office format.

?    Use black and blue font colors only. 

 

 

 

REFERENCING GUIDELINES:

?    Use  APA  style  for  referencing  and  citation.    For  guidance  search  “APA

reference style” in Google and read various website containing information for better  understanding  or  visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html

 

 

RULES FOR MARKING

Please note that your assignment will not be graded or graded as Zero (0), if:

?    It is submitted after the due date.

?    The file you uploaded does not open or is corrupt.

?    It  is  in  any  format  other  than  MS-Word  or  Open  Office;  e.g.  Excel,

PowerPoint, PDF etc.

?    It is cheated or copied from other students, internet, books, journals etc.

 

 

 

 

 

 

5  | Pa g e


  

 

 

 

 

 

Note related to load shedding: Please be proactive

Dear students:

As you know that Pre Mid-Term semester activities have been started and load shedding problem is also prevailing in our country now a days. Keeping in view the fact, you all are advised to post your activities as early  as  possible  without  waiting  for  the  due  date.  For  your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after

due date of assignments and GDBs.  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

6  | Pa g e

Views: 196

Replies to This Discussion

Please Discuss here about this assignment.Thanks

Our main purpose here discussion not just Solution

We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions. Read More>>

 

Note:-

For Important Helping Material related to this subject (Solved MCQs, Short Notes, Solved past Papers, E-Books, FAQ,Short Questions Answers & more). You must view all the featured Discussion in this subject group.

For how you can view all the Featured discussions click on the Back to Subject Name Discussions link below the title of this Discussion & then under featured Discussion corner click on the view all link.

Or visit this link 

Click Here For Detail.

&

.•°How to Download past papers from study groups°•. 

RSS

Looking For Something? Search Below

Latest Activity

+ ! zεε liked иαвєєℓ αнмє∂'s discussion CS619 Project Students
3 hours ago
Hamid left a comment for jiya ali
4 hours ago
Hamid and jiya ali are now friends
4 hours ago
Usama shahid joined + M.Tariq Malik's group
11 hours ago
Yasir Hassan liked + ♥ Haniya Khan's photo
12 hours ago
Profile Iconsria aslam, Khawir Abbas and Sana Shafaq joined Virtual University of Pakistan
15 hours ago
+ ♥ Haniya Khan posted a photo
yesterday
Abdul Rehman updated their profile
Saturday

VIP Member Badge & Others

How to Get This Badge at Your Profile DP

------------------------------------

Management: Admins ::: Moderators

Other Awards Badges List Moderators Group

© 2021   Created by + M.Tariq Malik.   Powered by

Promote Us  |  Report an Issue  |  Privacy Policy  |  Terms of Service