MKT703 - Strategic Marketing Management Assignment No. 1 Solution & Discussion Due Date May 19, 2016
MKT703 - Strategic Marketing Management Assignment No. 1 Solution Spring 2016 Due Date May 19, 2016
Assignment # 01
Strategic Marketing Management (MKT703)
This is to inform that Assignment No. 1 will be opened on May 13, 2016 and due date of assignment submission will be May 19, 2016
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Strategic Marketing Management (MKT 703) Spring, 2016
Assignment: # 01
Due Date: May 19, 2016
Total Marks: 40
Assignment # 01 covers the contents given in the Module # 01 (Lecture topics and Research Articles)
The basic objective of this assignment is to develop a skill to read the research paper in order to perform in depth analysis of a particular research topic.
After attempting this assignment students will be able to:
? Understand the content and scope of the research
? Identify the research objective, its methodology, findings and conclusions
Please summarize the given article ( Two Pages ) entitled, “Theories for competitive advantage
by Hui-Ling Wang.” available on downloads section of VULMS.
** Plagiarism should be less than 10%.
Path to Download:
Theories for competitive advantage.pdf
Before attempting the Task # 1, Students are advised to read “ How to Summarize a Research Article”, it
is also available on downloads section of VULMS: How to Summarize a Research Article.pdf
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A list of focus questions is available in Table 1.1 against certain specified criteria in the below
article. You need to provide solution for every focus question.
Rubric Table: 1.1: Please consult the given article “Strategic marketing and marketing
strategy: domain, definition, fundamental issues and foundational premises by Rajan
Varadarajan.” to solve the questions.
Path to download the article: Strategic marketing and marketing strategy domain,.pdf
Total Marks: 20
Focus questions &
How would you elaborate the
choice of where to compete
and the choice of how to
compete with respect to
Identify the research streams
with a strategic focus from
marketing literature. Any Five.
Identify the Marketing
resources expended by an
organization? Any Three.
in the context of not-for-profit
Note: Keeping in view for your ease, Rubric Table 1.1 in MS. Word format is also available on
VULMS – downloads section.
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