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MKT703 - Strategic Marketing Management Assignment No. 1 Solution & Discussion Due Date May 19, 2016

MKT703 - Strategic Marketing Management Assignment No. 1 Solution & Discussion Due Date May 19, 2016

MKT703 - Strategic Marketing Management Assignment No. 1 Solution Spring 2016 Due Date May 19, 2016

Assignment # 01

Strategic Marketing Management (MKT703)


Dear Students!

This is to inform that Assignment No. 1 will be opened on May 13, 2016 and due date of assignment submission will be May 19, 2016

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 Strategic Marketing Management (MKT 703)                        Spring, 2016

Assignment:  # 01 

Due DateMay 19, 2016           

Total Marks: 40     




Assignment # 01 covers the contents given in the Module # 01 (Lecture topics and Research Articles)

Learning Objective

The basic objective of this assignment is to develop a skill to read the research paper in order to perform in depth analysis of a particular research topic.

Learning Outcomes

After attempting this assignment students will be able to:



?  Understand the content and scope of the research 


?  Identify the research objective, its methodology, findings and conclusions




Task 1:

Marks: 20

Please summarize the given article ( Two Pages                 ) entitled,         “Theories for competitive advantage

by Hui-Ling Wang.”   available on downloads section of VULMS.  

** Plagiarism should be less than 10%.





Path to Download: 

Theories for competitive advantage.pdf 




Before attempting the Task # 1, Students are advised to read “  How to Summarize a Research Article”, it

is also available on downloads section of VULMS:                                                              How to Summarize a Research Article.pdf                                                                              






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 Task 2: 

Marks: 20

A list of focus questions is available in    Table 1.1    against certain specified criteria in the below

article. You need to provide solution for every focus question.  

Rubric  Table:  1.1: Please  consult  the  given  article   “Strategic  marketing  and  marketing

strategy:  domain,  definition,  fundamental  issues  and  foundational  premises  by  Rajan

Varadarajan.” to solve the questions.

Path to download the article: Strategic marketing and marketing strategy domain,.pdf

Total Marks: 20









Focus questions  &




How would you elaborate the

choice of where to compete

and the choice of how to

compete with respect to

organization’s decisions?

Identify the research streams

with  a  strategic  focus  from

marketing literature. Any Five. 

Identify  the  Marketing

resources  expended  by  an

organization? Any Three.


Why societal focus is implicit


in the context of not-for-profit







Note: Keeping in view for your ease, Rubric Table 1.1 in MS. Word format is also available on

VULMS – downloads section.





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