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MKT703 Strategic Marketing Management GDB Solution & Discussion Due Date Nov 23, 2015

MKT703 - Strategic Marketing Management GDB No. 01 Solution Fall 2015 Due Date Nov 23, 2015

Graded Discussion Board

Strategic Marketing Management (MKT 703)

 

Dear Scholars,

This is to inform that Graded Discussion Board (GDB) No. 01 will be opened on November 17, 2015 for discussion and last date of discussion will be November 23, 2015.

GDB #

01

Marks:

20

Topic:

Competitive Advantage

Opening Date:

November 17, 2015

Closing Date:

November 23, 2015.

Reading Material

1.      Lecture:         4, 5,  

2.      Book chapter:    1, 2, (Marketing Strategy by Ferrell O.C. and Hartline, M.D.)

3.  Research paper:  Theories for competitive advantage By Hui-Ling Wang

Theories for competitive advantage.pdf

 

 

Important Instructions:

  • Your discussion must be based on logical facts.
  • The GDB will open and close on above specified date and time. Please note that no grace day or extra time will be given for posting comments on GDB.
  • Use the font style “Times New Roman” and font size “12”.
  • Your answer should be relevant to the topic i.e. clear and concise.
  • Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.
  • Books, websites and other reading material may be consulted before posting your comments; but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0) even if you provide references.
  • You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above. Therefore, due care will be needed.
  • Obnoxious or ignoble answer should be strictly avoided.
  • You cannot participate in the discussion after the due date via email.
  • Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over.
  • For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments and GDBs in the overview tab of the course website on VU-LMS.

Views: 549

Replies to This Discussion

Please Discuss here about this GDB.Thanks

Our main purpose here discussion not just Solution

We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.

in this current scenario, what could be Volkswagen's competitive advantage????

not a single valid point is clicking in this case.. what should we do?

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