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Case Study: Blockbuster Fights for Survival against Intense Competition
Learning Objective
 To develop reading case study skill
 To conceptually clarify the concept of strategically handling the competition Learning Outcomes After attempting this assignment students will:
 Familiarize with the strategic moves within corporate environment
 Understand the role and importance of strategies in coping with the intense competition
Case Study path on downloads section of VULMS:
Blockbuster Fights for Survival against Intense Competition
Based on the above mentioned case study you are required to answer the following questions:
1. How important is Netflix to Blockbuster? What role Netflix can play in the strategic planning of Blockbuster? (5 Marks)
2. Will new competition for Redbox and digital content providers force Blockbuster to alter its strategy? If yes, what should be the offensive strategies for Blockbuster? Explain in detail. (5 Marks)
IMPORTANT:
24 hours extra / grace period after the due date are usually available to overcome uploading
difficulties. This extra time should only be used to meet the emergencies and above mentioned
due dates should always be treated as final to avoid any inconvenience.
IMPORTANT INSTRUCTIONS:
DEADLINE:
 Make sure to upload the solution file before the due date on VULMS.
 Any submission made via email after the due date will not be accepted.
FORMATTING GUIDELINES:
 Use the font style “Times New Roman” or “Arial” and font size “12”.
 It is advised to compose your document in MS-Word format.
 You may also compose your assignment in Open Office format.
 Use black and blue font colors only.
REFERENCING GUIDELINES:
 Use APA style for referencing and citation. For guidance search “APA reference style”
in Google and read various websites containing information for better understanding or
visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
RULES FOR MARKING
Please note that your assignment will not be graded or graded as Zero (0), if:
 It is submitted after the due date.
 The file you uploaded does not open or is corrupt.
 It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint, PDF etc.
 It is cheated or copied from other students, internet, books, journals etc.
Note related to load shedding: Please be proactive
Dear students,
As you know that Post Mid-Term semester activities have started and load shedding problem is
also prevailing in our country. Keeping in view the fact, you all are advised to post your
activities as early as possible without waiting for the due date and no excuse will be entertained after due date of assignments.

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