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MKT730 – International Marketing | Midterm Exam
Date: June 24, 2015
4 Questions – 5 Marks each
Duration: One Hour
Q 1) Nivea is a good brand in skin care product which now wants to introduce baby care products where Johnson & Johnsons in already in market as a big competitor. In your opinion, what marketing oriented concept Nivea should apply to introduce its products?
Q 2) Savour food is a good restaurant who wants to expand its business in international market. What exchange rate factors it should take care in doing so – Explain five of them?
Q 3) Marks & Spencer is an international retail brand which wants to enter in Pakistan market. What factor it should take care to start business in Pakistan?
Q 4) Italian company has its successful business in many countries. Why this company is interested in Global market?
Note: Questions were same but wording is changed here because I forgot the actual wording!
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