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INTERNSHIP REPORT ON GHANI GLASS LIMITED (MARKETING)

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Dedication

 

I would like to dedicate this accomplishment to my beloved and caring Parents with the support of whom I am standing at this step of my life stairs.

Acknowledgement

 

Praised to ALLAH ALMIGHTY who enabled us to successfully complete the project. Here we would like to say few words of gratitude for those without whom this project could have ever been completed.

 

First of all we would like to pay our gratitude to our respected Professor Mr. AWAIS KHAN who covered each and every aspect of subject, which would enable us to survive in marketing environment. We also want to thank our loving parents whose moral support made us able to complete our project successfully.

 

We wish to acknowledge the management of “Ghani Glass”. Special thanks and appreciation to Mr. HAFIZ SHEHZAD HUSSAIN “Asst Marketing Manager” who provided congener atmosphere to us for learning with full zeal of corporation and support. Although we cannot mention the name of every person but the whole management and infect every soul there was extremely cooperative and helpful.

Executive summary

I have completed my master’s degree in Business Administration from Virtual University of Pakistan and internship is compulsory for this degree because university has recommended the internship. Internship helps us to get the practical environment and to apply the knowledge acquired of the field and we get a chance to implement our knowledge, which we have gotten from our sixteen years of education. We become aware from its requirements and the field that which types of abilities we should have so that we can perform well in the field. I did the internship in Ghani Glass Limited Head Office Lahore.

During my internship in Ghani Glass Limited I worked in Sales & Marketing department, Admin and Human Resource Department and Accounts Department I successfully completed all the task/duties that were assigned to me.

During the course of internship I learned about different functions performed by Sales & Marketing department, Admin  and Human Resource Department and Accounts Department. I learned about to keep record of sales and collection reports and how to archive the sales and marketing record on daily and monthly basis.

TABLE OF CONTENTS

 

 

Overview of the organization

S.No

DESCRIPTION

Page

1

TITLE PAGE

2

2

LETTER OF UNDERTAKING

3

3

SCANNED COPY OF INTERNSHIP CERTIFICATE

4

4

DEDICATION

5

5

ACKNOWLEDGMENT

6

6

EXECUTIVE SUMMARY

7

7

TABLE OF CONTENTS

8

8

OVERVIEW OF THE ORGANIZATION

9-16

9

ORGANIZATIONAL STRUCTURE

17-20

10

PLAN OF MY INTERNSHIP PROGRAM

21-

11

TRAINING PROGRAM

-

12

STRUCTURE OF MARKETING DEPARTMENT

-

13

FUNCTIONS OF MARKETING DEPARTMENT

-

14

STRUCTURE OF SALES DEPARTMENT

-

15

FUCNTIONS OF SALES DEPARTMENT

 

16

CUSTOMER SERVICES DEAPRTMENT

 

17

CRITICAL ANALYSIS

 

18

SWOT ANALYSIS

 

19

CONCLUSION

 

20

RECOMMENDATIONS

 

21

REFERENCES

 

HISTORY

 

Ghani Glass Limited was incorporated in 1992 and during 1994 the company was listed on stock exchanges. The Company setup its glass plant in village Shadi of district Haripur and started commercial production in 1995. This plant was the first to facilitate the GMP requirements of pharmaceutical industries.  This demand resulted from their strong focus on product quality, testament to which is the ISO 9002 certification that the plant received in October 1998. This made Ghani Glass the first ISO certified Glass Company in Pakistan. Within a short span of time, Ghani Glass became the leading manufacturer of glass products in Pakistan.

To meet the customer demand and honor the in time delivery promises, management invested more than Rs. 130 million and build an entirely new plant in the same premises at Ghani Glass Hattar.

At that time in Ghani Glass Hattar there were now two separate state-of-the-art glass plants, each having a daily production capacity of 125 tons. Two mega size furnaces are controlled by auto optic fiber system, designed and installed by SORG, Germany. There are seven high-speed machines, working around the clock, producing top quality glass bottles and covering the range of all kinds of USP type-III 7.5ml to 1000ml Amber and clear glass bottles vials and jars for the pharmaceuticals and Food & Beverages industries to meet the requirement of local and international markets.

Ghani Glass had led the way by introducing 8 section machines for the first time in the country, paving the way for other glass manufacturers to adopt the same technology. To step forward for adoption of latest available technology in the world, the company has distinguished to introduce 10-section double gob bottle making machines first time in the history of Pakistan. Further expansion plans are in the pipeline, which includes expansion of their new furnace and installation of multiple gob machines.

 

 

PRODUCT

FLOAT GLASS

                The term "Product" refers to tangible, physical products as well as services. Now, our product here is Float glass, which is a product of Ghani Glass.

WHAT IS FLOAT GLASS?             

 

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Float Glass is the term for perfectly flat and crystal glass, which is free from bubbles, layers and all kinds of distortion.

            The term “Float Glass” derives from the production method, introduced in the UK by Alastair Pilkington in the late 1950’s. 

DIFFERENCE BETWEEN ORDINARY GLASS & FLOAT GLASS

FLOAT GLASS:

                                    Float glass is prepared on top of the line HI -tech plant, according to the international procedures and standards of floating process.

 

ORDINARY GLASS:

 

                                    The ordinary glass called as sheet glass, is manufactured on older technology based plant on rollers, which involves primitive production methods.

FEATURES:

 

                        Ghani Float glass is high quality, bubble free, layers free, distortion free and 100% clear glass.

 

SALIENT FEATURES:

 

                                       Ghani Float glass has taken the lead to establish Pakistan first state of the art Syno European technology based floating glass. The plant called GGIII is located at 29 kms Lahore sheikhupura road with covered area of 400,000 square feet spread on 25 acres of land.

The spectacular float line receive 100% crystal clear, bubbles and distortion free glass ready after being cut into required size and ready to be taken to the warehouses.

With an extremely advanced and sophisticated technology, GGLII is capable of producing 350 tons of floating glass per day.

 

The plant has its own power generation plant and focuses on concern
 for environment. Therefore, it has all the relevant certification of ISO and other operative standards.

A full-fledged Nitrogen processing plant is based at GGL III. It has the capacity to produced ample nitrogen gas, used during tin bath of the floating glass to make it oxide free, so as to facilitate bubble/distortion free production of floating glass.

The plant features an automatic and virtually intelligent Digital control system (DCS) facility that ensures error free production of extremely high grade of glass.

QULALITY OF PRODUCT

 

            State-of-the-Art separate plants have highly and technologically advanced plant machinery, wide ranging logistical support and thoroughly trained professionals continues to efficiently cater to the diverse demands of both national and multinational companies.

 

The company has a clear and distinct focus on designing, implementing and sustaining a continual quality assurance program. The TQM programs are effectively and efficiently being implemented. This is evident from the fact that the glass plants are ISO 9002 and ISO 14001 certified plants. The company’s continued focus on such accreditation signifies our determination to ensure that all our processes and systems are adequate, relevant and current to help satisfy the stringent quality requirements of the local and global glass containers’ industry. It is our desire to consistently provide products that satisfy the requirements of the local and global clients.

 

STANDARDS & TECHNICALS

 

Ghani Float glass follows the international ASTM standards (American society for testing and measurements standards).  At each and every step, it is ensured that no compromise is made in strictly following all the laid down standards and internationally laid down procedures. This is the reason why Ghani Float glass has been able to give consistent to the market.

  • Light transmittal value = 84% of L.T.V.
  • Distortion’s value against Zebra Board = 55 degree
  • Float’s value for mirror quality = 50 degree
  • Finishing = Smooth (as per standards)
  • Edging = Proper (as per standards)

AVAILABLE TICKNESSES & SIZE

Ghani Float available in more than 180 sizes in thickness of 2mm to 12 mm throughout the country.

GHANI GREEN:

Ghani Green, the “First Evergreen Float glass” of Pakistan, made in Pakistan, had been launched by Ghani Float. This green float glass is available in all thick nesses from 2 mm to 12 mm. Ghani Float did a tremendous effort from of going into color float glass successfully within just one year of its operations. Ghani Green has saved a lot of foreign exchange for the country, as the imports of green float glass from outside of Pakistan almost stopped.

GHANI BROWN:

 Ghani Glass Limited, innovation is our stance and R & D is our tradition. Keeping in line with this vision, Ghani Float has released the second color in its Float glass range. This is a break through not only in the Pakistan's history but also worldwide that a float glass manufacture has given two colors to the market within two years time of its inception. The brand name for the brown float glass is Ghani Brown, which is also available throughout Pakistan in full range of sizes and thick nesses from 2mm to 12mm.

USAGE AND ADVANTAGES OF GHANI GLASS

 

Ghani float has taken leads the pioneer top quality producers of float glass in Pakistan. Ghani glass quality products are increasingly utilized throughout the county for DOMESTIC, COMMERCIAL and INDUSTRIAL purposes, in the following areas like shopping malls, multi storey building, plazas, appropriate for making of looking glass mirrors and tempering of all types and all applications.

Ghani glass is extremely suitable for tempering purposes. Ghani glass holds the distortion of being declared as the fastest glass for tempering at the big five, Dubai from worlds 5 top glass tempering companies. That is why Ghani glass is a major supplier to glass tempering companies of Pakistan.

Moreover, looking at the advantages of using Ghani glass, it proves to be cost effective in place of cement and steel structures.

 

 

List of Main Clients

 

Dealers name

Contact person

Area

Contact No

Address

Haji Rafique & company

Muhammad Rashid

Lahore

042-7236917

Chowk cooper Road, Lahore

Qasim Brother

Muhammad Qasim

Lahore

042-6363154

84 Beaden Road Lahore

Majeeb glass House

Haji Muhammad imtiaz

Faisalabad

041-2616936

Chiniuot bazaar wakilian wali gali Faisalabad

New pak Glass Corporation

Atif ilyas

Gujarat

043-3513421

Near shaheen police chock, sargodha Road, Gujarat

Zain Traders

Asmat ullah

Sargodha

0483712160

Fatima jinnah road., saeed park sarghoda

Al karam Glass House

Muhammad ijaz

Rawalpindi

051-5540439

Sarfraz Market, city sadder road, Rawalpindi

National Glass House

Haji Abdul Hameed Awan

Islamabad

051-2256301

139-i & t center, G/9 1 Islamabad

Shan Glass House

Haji Tariq Javed

Peshawar

091-2213869

New Ram pura gate, AlFareeq plaza, Peshawar

Classic Traders

Khawaja Tahir

Lahore

042-6305139

Beaden Road Lahore

Sheesh Mahal

Zia khan

Multan

061-4501206

Outside bohar gate,Multan

Amafahh traders

Tayyab Ali

Karachi

021-2729085

Bohra peer, Karachi

Lucky glass A

Aslam

Karachi

021-2728009

Bohra peer, Karachi

Crystal glass house

Shabeer H Rangoon wala

Karachi

021-2726173

Bohra peer, Karachi

Z-M-corporation

Muhammad zubair

Rahim yar khan

021-2750668

Bohra peer, Karachi

G-H-Enterprises

Gulam Hussain

Quetta

081-2447687

Cirki Road Quetta.                     

 

 

 

 

 

 

List of Main Competitors

 

  1. Tariq Glass

 

  1. Gunj Glass

 

  1. Al. Fateh Glass

 

  1. Noshera Sheet Glass

 

  1. Blochistan Glass

 

  1. Khawaja Glass

 

 

 

 

 

 

 

 

ORGANIZATIONAL STRUCTURE

Hierarchy chart


President (CEO)


Senior Executive Vice President


Executive Vice President


Senior Vice President


Vice President

Assistant Vice President

Managerial Staff



Clerical Staff                                                       Non-Clerical Staff

Cashier       Typist       Clerks                         Guards                      Messengers

 

 

Number of Employees

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Introduction of All Departments

  1. Sales and Marketing Department
  2. Accounts Department
  3. Admin and HR Department
  4. Shares Department
  5. Taxation Department

 

 

 

 

 

 

 

Organizational Structure

Ghani Glass limited entire employees are directly or indirectly are reporting to CEO. Through different hierarchal processes. The entire departments are working in their own parameters and are interlinked with each other in order to have perfect understanding regarding business activities. Therefore the chain of command is absolutely perfect. All the departments are working through centralization process.

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