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MARKETING INTERNSHIP REPORT ON NATIONAL BANK OF PAKISTAN
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I done my internship in National Bank of Pakistan Layyah Branch District Layyah and to know how I will work in financial institutions and among various types of people have different attitude. The objective of this Internship report contains Banking Structure, Branch Structure, marketing analysis, Sales analysis, aggressive analysis, SWOT analysis and bank tariffs theoretical concepts with practical experience working in National Bank of Pakistan. There are many possible improvements, which we can make positive changes in the system.
The staff of National Bank of Pakistan Layyah has taught me the basics of different departments in this way. In this period I faced a lot of difficulties during the span of learning but I got full attention because of supportive staff, and they really made me learn a lot. During the internship I kept on consulting my internship advisor every week. At the end of internship the manager gave me the internship letter and evaluated my overall performance of an evaluation form prescribed by the university.
Table of context |
1 |
Introduction |
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2 |
2 |
Letter under taking |
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3 |
3 |
internship certificate |
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4 |
4 |
Dedication |
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5 |
5 |
Aknowledgment |
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6 |
6 |
Exective Summary |
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7 |
7 |
Table of context |
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8 |
8 |
Overview of National Bank
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10 |
9 |
Organizational Structure
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27 |
10 |
Plain of internship program
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11 |
Training program
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12 |
Structure of Marketing Department
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13 |
Function of Marketing Department
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14 |
Structure of Sale department
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17 |
Critical Analysis |
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18 |
SWOT Analysis |
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19 |
Conclusion |
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20 |
Recommendations for improvement |
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Refrence |
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Overview of the National Bank of Pakistan |
Definition of Bank:
“Bank is a financial institution that is collects money form lender and gives to creditors and get the profit. It accepts deposits from individuals, firms and companies at a lower rate of interest and gives at higher rate of interest and gives at higher rte of interest to those who need them”
According to J.W Gilbert
“A banker is dealer in capital or more properly, a dealer in money. He is intermediate party between the borrower and the lender. He borrows of one and lends to another”
By Banning, we mean the business of dealing in credits and by ‘bank’ we include every person, firm or company having a place of business where credits are opened y deposits of collection of money or currency. Subjects to be paid or remitted on cheques or order, money is advanced or loaned on stocks, bonds bullion, bills of exchange, promissory notes are received for discount or sale.
Evolution of banking in Pakistan:
In 1947 there are very hard days for the whole banking sectors in Pakistan; the country today possesses a full range of banking and financial institutions to cope with various need of the economy.
In 1947 There 3496 offices of Indian scheduled banks our which as many as 487 were situated in territories now constituting Pakistan. The ‘Reserve bank of India was the central baking authority in India. It was decided on partition of countries that in the interest of smooth transition it should continue to function in newly emerging state in 1948 at Pakistan, until 30th Sep.
In early due to uncertainty and unsuitability the banking sector suffer heavy losses. This resulted in a negative effect on banking service in Pakistan. Due to collapse of the new state by pushing a deliberate policy of withdrawals the Indian bank offices closed quickly. The number of scheduled banks thus declined form 487 branches before independence to only 195 branches in 1948 until 30th June.
Banking Start in Pakistan
In 1948 the banking situation is very tense and then committee was immediately setup to formulate a scheme of central banking legislation of Pakistan. Many specialist were come and gives opinion that in view of the acute shortage of trained staff, idea of establishing a central bank and best that could be attempted was the setting up of a currency board until such times as sufficient staff could be organize to operate a central bank.
There was come one question since independence of Pakistan that whether the institution should be only a currency board or a full control central bank had exercised the mind of the Pakistan government. Every time is was realized that the shortage of trained personal to run the central bank would present serious difficulty in view of the tangible advantages that a central bank enjoyed over currency board. Now this time government has come to ultimately decided to take the important step of setting up a full fledged central baking authority. The problem was the banking authority in the country had been totally disrupted and there was an urgent need for their rehabilitation. Then banking sector pass the hardly Time as Act, an order was drafted, known as the state bank of Pakistan order, which was transmit by the government of Pakistan on 12th May 1948. And first time in Pakistan a central bank come name “The State Bank of Pakistan” was declared open on 1 July 1948 by the father of the nation.
The State Bank of Pakistan First tasks faced the replacement of Reserve bank of India notes which was circulated. The State Bank issued in October 1948 in the denominations of Rs. 5 to 100.
Nature of Bank
The state bank recommended the setting up a new banking institution to serve both as an agent to the state bank as well as the spearhead of it credit polices. Then the ‘National Bank of Pakistan’ was setup under an ordinance in November 1949.
“National Bank of Pakistan” is a service oriented financial institution. He is working for its customers besides making profit for the organization. This financial institution required the customers both retail and corporate banking facilities. It also commences the govt. transactions like govt. accounts, govt. drafts and payments services of the bank thus can be categorized as under.
There are some others characteristics are followings.
Domestic Branches |
1256 |
Azad Kashmir |
88 |
Baluchistan |
60 |
Federal Capital |
24 |
Punjab |
641 |
Khyber Paktunkhwa |
212 |
Sindh |
217 |
Gilgit Baluchistan |
14 |
Overseas Branches |
22 |
ATM Machine |
104 |
Islamic network Branches |
5 |
Online Branches |
350 |
Swift Branches |
13 |
Customer facility Center |
6 |
Product lines of National Bank of Pakistan:
National Bank of Pakistan is provides many services to the customers. National bank can introduce many products to facilitate in many ways. The product lines are followings
Premium Aamdani Scheme:
Premium Aamdani is a monthly income scheme introduced by National Bank of Pakistan for investors as well as for general public
Profit Ratio of NBP |
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Years |
Profit Rates |
1st |
11.25 |
2nd |
11.50 |
3rd |
11.75 |
4th |
12.00 |
5th |
12.25 |
Premium Saver:
National Bank of Pakistan introduce another product this is Premium Saver are also called the premium saver account. This account is mostly use small income people which have to deposit the money into the bank for profit. These products introduce some of these benefits.
Saibaan:
Product Items
Home Purchase
Home Construction
Home Construction - Product Detail
Home Renovation
Purchase of Land and for Construction thereon
Financing Amount Upto 35 Million
Financing Period 3 to 20 Years
Debt to Equity 80:20 (Maximum)
Re-Financing (Balance Transfer Facility (BTF))
If you have a Home Finance Facility outstanding with another bank you can have it transferred to NBP through a hassle-free process.
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