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Table of contents

 

 

1- Dedication ---------------------------------------- 4

2- Preface ---------------------------------------- 5

3- Acknowledgement ---------------------------------------- 6

4- Introduction to Organization ------------------------- 7

5- Mission statement ---------------------------------------- 8

6- Marketing Objectives -------------------------------- 9

7- Target Market ---------------------------------------- 10

8- Portfolio Analysis ---------------------------------------- 10

9- Micro & Macro Environment ------------------------- 11

10- Competitive Analysis --------------------------------- 12

11- Marketing strategy ---------------------------------------- 13

12- Suggestions ---------------------------------------- 14

13- References ---------------------------------------- 15

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Suggestions

Though the NOKIA is the world’s largest cellular phone company and has the very efficient features and facilities but there are some suggestions by me after analyzing and researching about this company.
· It should decrease its prices of the sets so that the sets may become in reach of every user and the market may increase and become the cause of increasing profit rate.
· Its spare parts should be available in its every market.
· There should be replace warrenty in case of defection.
· Memory capacity should be increased to save the different entertaining materials in the sets.
References
· Nokia sales point, Chandni chowk, Murree Road, Rawalpindi.

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