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Executive Summary
 
This report is based on WARID TELECOM which is a GSM service provider in Pakistan by Abu Dhabi Group. one of the largest groups in the Middle East and the single largest foreign investor group in Pakistan. Its services are admired by its ultimate customers in telecom as well as in banking field.
 
This report is made by visiting different stores for the purpose of collecting the information about different aspects of the product
i.e., environmental factors, marketing mix, segmentation, positioning, distribution, pricing strategies, ethical issues, international marketing strategies and comments of the group about this product.

WARID TELECOM:
AN INTRODUCTION:Warid is an Arabic word meaning an Oasis in the middle of a desert. It is pronounced as Waa-rid. The meaning of our name directly depicts our dominant position and our refreshing services in the vast desert of telecommunication in Pakistan. Browse through our Portal to find out more about what Warid Telecom is all about, and become part of the true quality experience that we offer you.
Warid Telecom has implemented a new and modern corporate identity as a result of the dynamic changes taking place in the telecom industry in Pakistan. With a reflection of a new strategy, our aim is to be perceived not only as a telecommunication operator of voice services, but also as a universal provider of comprehensive communications services for both residential and business customers. Warid's corporate identity seeks to reflect the changes in telecom sector in relation to helping customers keep pace with rapidly changing technology in the field of communication, and to harmonize the customers' perception of our brand with the quality and range of our services. Our objective is to provide optimum level of support and care through our highly skilled and motivated team of professionals and through maximum network coverage and clear connectivity that we have committed to provide.
MARKETING ENVIRONMENT
 

In present environment, Pakistan has gained growth rate of 18.6% with 18,400,233 subscribers in mobile communication with in 05 years from 2000 to 2005

 
COMPETITION:Competition is there, mainly 06 companies are providing there cellular services in Pakistan (close competitors to one and other)
 
 1. Warid
2. U-fone
3. Mobilink
4. Telenor
5. Paktel
6. Instaphone

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Following Table shows the Subscription Rate, which, help us to measure the clientele of these companies and their success with the pace of timeSUBSCRIBERS:

    
Mobilink
 
Ufone
 
Paktel
 
Instsphone
 
Telenor
 
Warid
 
Total
 
Growth Rate
 
2000
 
114,272
 
 
80,221
 
112,000
 
 
 
306,493
 
15.39
 
2001
 
309,272
 
116,711
 
96,623
 
220,000
 
 
 
742,606
 
142.29
 
2002
 
800,000
 
350,000
 
218,536
 
330,000
 
 
 
1,698,536
 
128.73
 
2003
 
1,115,000
 
550,000
 
319,400
 
420,000
 
 
 
2,404,400
 
41.56
 
2004
 
3,215,989
 
801,160
 
470,021
 
535,738
 
 
 
5,022,908
 
108.90
 
2005
 
7,469,085
 
2,579,103
 
924,486
 
454,147
 
835,727
 
508,655
12,771,203
154.26
Jul-05
14,119,257
10.56
Aug -05
15,511,045
9.7
Sept-05
9,010,850
3,830,527
954,528
440,159
1,200,908
1,509,111
16,946,083
9.2
Oct-05
18,400,233
18.6

 

(1)TECHNOLOGY:Warid is using “Ericsson” technology to provide telecom services in Pakistan. The basic features of its technology are:Billing:With Warid’s very simple billing procedures it makes sure that one is kept up-to-date with all the math that they do at their end. Warid offers one transparent billing and no nasty surprises.
Its bill contains information like

 
 
· Warid to Warid call
· Local Calls to Other Operators
· International calls
· Local SMS with mobile no. and locality
· Incoming Calls
· Non charge able calls like emergency nos. & others
· Incoming SMS
· Warid information services
SIM:Warid is currently providing SIM of 64K (64 kilo byte)Warid’s comparison with others networks is given below;Mobile Service Provider: Technology: Frequency: Sim:
Warid Ericson 900-1800MHZ 64K
U-fone Huawei 900-1800MHZ 16-32K
Mobilink Orascom 900-1800MHZ 08-16-32K
Telenor Nokia Siemens 900-1800MHZ 32K
Paktel N/A 900-1800MHZ 32K
Instaphone Analog Service AMPS

  • (2)

FINANCIAL:Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the largest groups in the Middle East and the single largest foreign investor group in Pakistan. It has a diversified business interest in the institutions that have enjoyed commercial success as a result of its strong financial resources and extensive management expertise. The Abu Dhabi Group's major investments are in the following sector:
1. Oil and Gas Exploration,
2. Banking and financial Services
3. Automobile Industry,
4. Hospitality Services
5. Property Development,
6. Telecommunications
Associated companies:Bank Alfalah Limited:Fully licensed commercial bank in Pakistan with over 70 branches in all the major financial centers of the countryUnited Bank Limited:A leading commercial bank in Pakistan with a vast branch network of approximately 1,100 branches including 23 international branches, affiliates and representative offices in UAE, Bahrain, Qatar, Yemen, Egypt, Iran, Switzerland, UK and USAAlfalah Exchange Company:Fully licensed exchange company in Abu Dhabi 
Iranian Sanden Industries PJS Co:
A joint venture with Sanden Singapore to manufacture car air conditioners in Iran. The project has the capacity to produce up to 300,000 air conditioning units per annum
J.C. Maclean and Co
· Manufacturers of high quality furniture
· Neo Pharma LLC
· Manufacturers of pharmaceutical products
National Telesystems and Services (NTS)A joint Venture with Bin Jaber Group Ltd. and Thales International Middle East Holding S.A.L.Al Jazira Management MallManagement joint ventureAbu Dhabi Vegetable Oil CompanyManufacturer of edible oilsNama Development EnterprisesRepresentation of leading companies in the UAE in the field of oil and gas, engineering, equipment suppliers, consultants, etc
Wholly Owned Properties and Companies
Le Royal Meridien Hotel, Abu DhabiPreviously known as the Abu Dhabi Grand Hotel, was re-branded in 2003 as Le Royal Meridien Hotel. It is a 5-star Hotel in the heart of Abu Dhabi. It will soon be offering 300 deluxe rooms and suites and other facilities
Dhabi Contracting A special category construction company

Dhabi Drilling Offshore Rig operations in collaboration with Sedco Forex

Al Ain Palace Hotel A 4-star hotel in Abu Dhabi

Dhabi Enterprises Leasing Leasing a number of groups and real estate properties across Abu Dhabi

SOCIAL & DEMOGRAPHIC TRENDS:
While looking at social needs of a family and having an eye on economy (as two to three and plus members of a family are using Hand-held phone) Warid has launched a family package named “ FRIENDS AND FAMILY” 



FRIENDS AND FAMILY:
Friends and Family are On-net minutes only.
No upfront line rent will be deducted on any post paid customer.
Post-Paid connection costs will be Rs. 300.
All free Airtime/ Value in post paid is one-time.
Demographically Warid has launched prepaid connections according to the income level market. Warid’s post-paid connections are meant for low-income level, young stars and young executives like its SILVE & GOLD packages.POST-PAID PACKAGES FOR LOW-INCOME LEVEL
PackageSilverGold,
Connection, Postpaid, Postpaid,
Activation Tax, 150, 150,
Monthly Line Rent, 0, 150,
No. of Friends &Family members, 5, 10,
Monthly VASSubscription, 50, 0,
Free of Charge,
Free outgoingMinutes (Monthly) 0, 60,
Free SMS(Monthly Units) 0, 15,
 Free MMS
(Monthly Units), 0, 3,
 Free Internet
(Monthly Units), 0, 3,
 


POST-PAID PACKAGES FOR MIDDLE & HIGH INCOME-LEVELPackagePlatinumDiamond
Connection, Postpaid, Postpaid, 
Activation Tax, 150, 0, 
Monthly Line Rent, 500, 2,500, 
No. of Friends &Family members, 20, Unlimited,
Monthly VASSubscription, 0, 0,
Free of Charge,
Free outgoingMinutes (Monthly) 240, 1,000,
Free SMS(Monthly Units) 50, 100, 
Free MMS
(Monthly Units), 5, 10,
 Free Internet
(Monthly Units), 5, 10,
FOR LOW-LOWER INCOME-LEVELFor lower-lower income level Warid has launched its pre-paid connection i.e. ZEM.
 
Package Silver
Connection Prepaid
Activation Tax 300
Free Airtime Rs. (On Activation) 150
No. of Friends and Family Members 5
Monthly VAS Subscription (Optional) 50
In Sindh Rs. 50 is levied as stamp duty on new connection sales
LEGAL:According to Warid legally environment is fully protected

According to one of the representatives of Warid that Warid has divided its target market in to categories of A+, A-, B+, B-, C, D, E and FCATEGORIES: CHARACTERISTICS:
A+ & A- Age group of 28 to 32, 40+ and of upper-income level (Urban)
B+ & B- Age group of 22 to 27 and of lower-upper-income level (Urban)
C Age group of 18 to 21 young stars (CORE TARGET) (Urban)
D Age group of 13 to 17 and low lower income level all Ages(Urban)
E & Users of Semi-urban areas (Has planned to launch)
F Users of Rural Areas (Has planned to launch)
  Consumer or IndustrialWarid is providing their packages at both levels. Consumer level is provided in this report, while, industrial level has variable domain, settled according to no. of connections and on the nature of packages according to line rents e.t.c.Buying CharacteristicsWarid is very much selective and stresses on value added purchasesMarket PotentialCurrently market is on SATURATION POINT as for Urban areas concern and as for as Rural Areas concern there is great POTENTIAL. Warid is going to launch its products in Semi-Urbanand Rural Areas
Product PositioningAs Warid is new in the market of Pakistan and is still trying to make its position in the mind of customer better than existing big giant Mobilink.
Although Warid is new in market but it has acquired a good position as for as Zero line rent post-paid connections and low rate pre-paid connections.
In my point of view, as Warid launched its products in Pakistan with a MARKET PUSHER STRATEGY, while providing low rates, not only it has made its position better but also made other networks to reduce their prices.
According to BCG matrix Warid falls under STARS, which shows its low market share and high growth rate. BCG model is given below,

Product
In market there are two basic categories of its product brands, which are ZAHI and ZEM.
 Zahi is meant for Post-Paid and Zem for Pre-Paid, their features and tariffs are given below.
ZAHIZahi is a Post-Paid brand with different packages, which are;
· Diamond
· Platinum
· Gold
· Silver

 
ZAHI TARIFF:With Warid's unique billing system, one only get billed for a call on a 30 second basis when calling from Warid to Warid, Warid to PTCL landline and on all International Calls, rather than the existing per minute charges. This is not applicable on Off-net (other mobile operators) numbers in Pakistan.
PackageSilverGoldPlatinumDiamond
Connection, Postpaid, Postpaid, Postpaid, Postpaid, 
Activation Tax, 150, 150, 150, 0, 
Monthly Line Rent, 0, ` 150, 500, 2,500, 
No. of Friends &Family members, 5, 10, 20, Unlimited,
Monthly VASSubscription, 50, 0, 0, 0,
Free of Charge,
Free outgoingMinutes (Monthly) 0, 60, 240, 1,000,
Free SMS(Monthly Units) 0, 15, 50, 100, 
 Free MMS
(Monthly Units), 0, 3, 5, 10,
 Free Internet
(Monthly Units), 0, 3, 5, 10,

Voice (Peak Hours) Rs. per minute
    Friends and Family 1.50 1.25 1.00 0.50
    On-net (Warid to Warid) 2.00 1.75 1.50 0.50
    Off-net (National) 3.00 2.75 2.50 2.00
    International (Zone 1) 9.00 8.00 7.00 6.00
    International (Zone 2) 18.00 17.00 16.00 15.00
Voice (Off Peak Hours) Rs. per minute
    Friends and Family 1.00 1.00 0.75 0.50
    On-net (Warid to Warid) 1.50 1.50 1.25 0.50
    Off-net (National) 2.75 2.50 2.25 2.00
    International (Zone 1) 8.00 7.00 6.00 6.00
    International (Zone 2) 17.00 16.00 15.00 15.00
Peak Hours are 7am to 10pm, Off Peak Hours are 10pm to 7am
Short Messaging Service (SMS)
On-net (Warid to Warid) Rs. 0.50
Off-net (National) Rs. 1.00
International SMS Rs. 5.00
VAS (Rs. 3.0 per transaction)
Surf Now (Mobile Internet) download per 200 Kb
Picture Messaging per 100 Kb
Warid Zone Content Download per 100 Kb
Download SMS based content for Re. 1.00 per transaction
Download MMS based content for Rs. 4.00 per transaction
MMS unit is a message of size 100KB maximum
Internet unit is an upload or download of 200KB
MMS is charged both for receiving and sending
Notes
All calls will be billed on a 30 second basis, except Off-net calls on other cellular operators, which will be billed on a per minute basis.
Security Deposits will be as follows:
Security Deposits
National Rs. 1,000
International Rs. 5,000
International Roaming Rs. 20,000
The National security deposit will not apply to Diamond package, i.e. minimum security deposit will be Rs. 5,000.
All free minutes and SMS are subject to taxes, however, no tax is leviable if they are marketed as bundled with line rent.Friends and Family are On-net minutes only.
No upfront line rent will be deducted on any post paid customer.
Post Paid connection costs will be Rs. 300.
All free Airtime/ Value in post paid is one-time.



ZAHI FEATURES:Basic Services:

Caller Line Identification (CLI):
This service enables you to identify callers at your discretion

Conference Call:
With Conference Call, you can teleconference with 6 people simultaneously. You can create conference calls with on-net (Warid to Warid) and off-net (national) numbers

Call Waiting & Call Hold: 
Handle two calls at a time with your Warid phone. You can be on one call while the network will alert you about another incoming call. You can put the first call on hold while you answer the second call

Call Divert:
Whether you're unable to take a call, driving outside the national coverage area, traveling abroad or are busy, you can divert your calls to any other Warid number.

Short Messaging Service (SMS):
With SMS you can be as discreet or as creative as you like. Either way, sending a message is quick, reliable, confidential and if you want it to be...great fun!
Value Added Services:

Voice Mail:

Voice Mail allows you to receive your voice messages even when your mobile is switched off, you are outside the coverage are or are busy. You can retrieve these messages for free from your Warid phone at your own convenience.

Picture Messaging & Multi-media Messaging Service (MMS):
With MMS messaging is fun, colorful and musical. Add pictures, animations, polyphonic & MIDI sounds, even video clips to messages and show the world how amazing communications can be.

Surf Now (Mobile Internet):
Surf Now gives you the flexibility to browse the internet on your mobile phone or laptop anywhere you are. So, whenever you are on the internet, simply setup the internet connection from your GPRS/WAP enabled handset.
Please note that both your handset and website need to be WAP enabled for this service to work. If you are using your laptop or if your phone supports windows internet browser such as Nokia 9500, i-Mate etc., you can log on to the normal www sites.

64K SIM:
Warid presents the most powerful 64K SIM. Apart from the special WARID menu, the 64K SIM gives its users added flexibility to store up to 500 numbers and 50 text messages. No other SIM in the market offers this amount of storage space. Prepaid customers can replace their standard 32K SIM with the 64K SIM by paying a replacement fee.

Warid Zone:
The to the state-of-the-art SIM technology, one’s Warid SIM comes with a special WARID menu. This menu offers a bundle of services. Now you don't need to remember key words or short codes to access information any more. Key words have already been pre-coded in your SIM card, allowing you to get information...easily and swiftly.
ZEMZem is Pre-Paid brand for low-lower classZem TariffWant a worthwhile Prepaid Package?With Warid's unique billing system, you only get billed for a call on a 30 second basis when calling from Warid to Warid, Warid to PTCL landline and on all International Calls, rather than the existing per minute charges. This is not applicable on Off-net (other mobile operators) numbers in Pakistan.
Click here to compare our pre-paid tariffs with other cellular operators.

Package Silver
Connection Prepaid
Activation Tax 300
Free Airtime Rs. (On Activation) 150
No. of Friends and Family Members 5
Monthly VAS Subscription (Optional) 50
In Sindh Rs. 50 is levied as stamp duty on new connection sales
Voice (Peak Hours) Rs. per minute
Friends & Family 1.50
On-net (Warid to Warid) 2.00
Off-net (National) 3.00
International (Zone 1) 9.00
International (Zone 2) 18.00
Voice (Off Peak Hours) Rs. per minute
Friends & Family 1.00
On-net (Warid to Warid) 1.50
Off-net (National) 2.75
International (Zone 1) 8.00
International (Zone 2) 17.00
Scratch Cards are available in the following denominations: Rs. 100, Rs. 250, Rs. 500, Rs. 1000
All scratch cards valid till 12 months
Peak Hours are 7am to 10pm, Off Peak Hours are 10pm to 7am
Note: All charges are exclusive of Government taxes and levies such as sales tax at 15% and advance withholding tax at 10%.

Short Messaging Service (SMS)
On-net (Warid to Warid) Rs. 0.50
Off-net (National) Rs. 1.00
International SMS Rs. 5.00

VAS (Rs. 3.00 per transaction)
Surf Now (Mobile Internet) download per 200 Kb
Picture Messaging & MMS per 100 Kb

Download SMS based content for Re. 1.00 per transaction
Download MMS based content for Rs. 4.00 per transaction
MMS unit is a message of size 100KB maximum
Internet unit is an upload or download of 200KB
MMS is charged both for receiving and sending

 


Zem features:
Basic Services

Caller Line Identification (CLI)
This service enables you to identify callers at your discretion

Conference Call
With Conference Call, one can teleconference with 6 people simultaneously. You can create conference calls with on-net (Warid to Warid) and off-net (national) numbers

Call Waiting & Call Hold 
Handle two calls at a time with your Warid phone. You can be on one call while the network will alert you about another incoming call. You can put the first call on hold while you answer the second call

Call Divert
Whether you're unable to take a call, driving outside the national coverage area, traveling abroad or are busy, you can divert your calls to any other Warid number.

Short Messaging Service (SMS)
With SMS you can be as discreet or as creative as you like. Either way, sending a message is quick, reliable, confidential and if you want it to be...great fun!

Value Added Services

Voice Mail
Voice Mail allows you to receive your voice messages even when your mobile is switched off, you are outside the coverage are or are busy. You can retrieve these messages for free from your Warid phone at your own convenience.

Picture Messaging & Multi-media Messaging Service (MMS)
With MMS messaging is fun, colorful and musical. Add pictures, animations, polyphonic & MIDI sounds, even video clips to messages and show the world how amazing communications can be.

Surf Now (Mobile Internet)
Surf Now gives you the flexibility to browse the internet on your mobile phone or laptop anywhere you are. So, whenever you are on the internet, simply setup the internet connection from your GPRS/WAP enabled handset.
Please note that both your handset and website need to be WAP enabled for this service to work. If you are using your laptop or if your phone supports windows internet browser such as Nokia 9500, i-Mate etc., you can log on to the normal www sites.

64K SIM
Warid presents the most powerful 64K SIM. Apart from the special WARID menu, the 64K SIM gives its users added flexibility to store up to 500 numbers and 50 text messages. No other SIM in the market offers this amount of storage space. Prepaid customers can replace their standard 32K SIM with the 64K SIM by paying a replacement fee.

Warid Zone
The to the state-of-the-art SIM technology, your Warid SIM comes with a special WARID menu. This menu offers a bundle of services. Now you don't need to remember key words or short codes to access information any more. Key words have already been pre-coded in your SIM card, allowing you to get information...easily and swiftly.

Zem Scratch Cards:What is a scratch card?
As the name suggests it, a scratch card is a medium of recharging your account by acquiring a 16-digit code and inputing in your mobile phone for activation of that code. Our scratch card is a recharge coupon which has a holographic scratch field. This silver panel needs to be scratched off before any usage.
Denominations
The scratch cards are available in the following denominations: Rs. 100, 250, 500, 1000
 
 
Stage of PLC
In the product life cycle stage Warid is new entry in market; after launching its products in Pakistan on 23rd may 2005 it is in introductory stage that can be best understood through graph, (5)
ClassificationBasic classification is done on the basis of Post-Paid & Pre-Paid as per market and other Services/Features are provided in them.

Core/Augmented productCustomers are the most important element in any organization. Warid distinguishes them as our biggest assets, and we strive for excellence by listening to their needs. We work with our customers to gain an understanding of their business, their goals and their objectives, to ensure that they receive the best possible service and the right solutions to meet their demands.
We seek to be trendsetters in customer service, with our 'one stop' concept for all your telecom requirements. This will be achieved with the provision of a one window operation for on-the-spot issue resolution and one stop service. We have the maximum number of Sales and Customer Service Centers countrywide, with two state-of-the-art Contact Centers of international standards, equipped with cutting edge technologies to ensure real-time online services. Our highly trained and well-groomed team of Customer Service Executives are on hand 24 hours to provide support. We have established Corporate Lounges, with a customer-friendly environment to provide personalized care to our esteemed corporate clients. Furthermore, an extensive network of franchises, kiosks and mobile units ensure easy and convenient accessibility. Core/Augmented product of Warid is VALUE ADDED SERVICES as discussed above.
Warranties and ServicesNo sort of warranty is provided by Warid after sale but it does provide services to all the customers with it’s franchises and customer services. Warid has its network through out the cities in which it provides its services. Its network of franchises and customer service centers is discussed in next topic.

DistributionWarid has PERSONAL BASE CENTERS. The description of personal base centers is given below,


Franchises Warid Telecom is constantly establishing dedicated company owned sales and service centers in all the major cities and towns of Pakistan. Following is a list of the cities and the addresses of all our established franchises with our presence.
CityAddressLahore8 Ground Floor, Eden Centre, 43/A Jail Road, Lahore
 10-A and 10 B UGF Century Towers, Lahore
 25-Hunza Block Allama Iqbal Town, Lahore
 7 Ground Floor Center Point main Boulevard, Gulberg Lahore
 153 GT Road, Near Land Mark School, Lahore
 42 Commercial Building, Jeweller Market Old Anarkali, Shahrah-e-Quaid Azam Lahore
 Digi Mart Sharif Chamber Ground Floor  68 Mazang Road Lhr.
 Opp. Micro Factory, Near PSO Petrol Pump, Main Peco Road, Lahore
 39- Wahdat Road
 Office No. 103/10 Allama Iqbal Road, Gari Shau
 34-G.T Road Shahdra
 25-Empress Road, Lahore
 Main Boulevard Gulshan Ravi Near Zakoota Plaza, Lahore
 367-E, Opposite Royal Arcade, Chungi Amer Sadhu, Main Feroze Pur Road, Lahore.
 Shop no 24 bagh ali road , girja chowk Lahore
 7-Data Darbar, Near Palace Hotel
 Shell Pump Chowk Tajpura, Shadbagh, Lahore
 14-A, Asif Chamber, Davis Road. Lahore
 38-H Commercial LCCHS, DHA, Lahore.
 Shop#3, Ground Floor, M bhatti Building # E84, Main Boulevard Defence Lahore
 229 Ravi Road Lahore
 10-B, Shalimar Link Road, Opp Total Petrol Pump
 89-A Bilal Center, Temple Road, Lahore.
 2 Mcleod Road
 33 Ferozepur Road
 1003-Tufail Road Sadar
 Saraiy Rattan chind Main Bansawala Bazar, Shahalam Chowk, Lahore
 946/B, Faisal Town, Maulana Shaukat Road, Lahore
 35/B, Model Town Link Road
 E-22/29 Shaheen colony, Main walton Road
 17-Commercial Area, Chouburji Chowk, Lahore.
 Shop No 1& 2, Raiwind Road, Near Hyundai Motors, Thokar Niaz Baig, Lahore
 17 Ghazali Road, 2nd round about. Samanabad. Lahore
 17-18 Agro Squre Main Shadman Market, Shadman Lahore
 Civic Center Garden Town Lahore
 3/NIL/B-2, College Road, Town Ship, Lahore
 Opp. Bagh Rahmat Trust, New Airport Road. Bhatta Chowk, Lahore
 1- B, Model Town, Lahore
 H # 4, Jail Road, Gulberg 5
SheikhupuraBank Alfalah Lahore Sargodha Road Sheikhupura
KasurChowk Masjid Noor, Kasur
IslamabadShop # 5, Block 12-C, Jinnah Super, Islamabad
 Shop # 6, Al Malik Center, Jinnah Ave, Blue Area, Islamabad
 Shop # 1, Shalimar Plaza, F-10 Murkaz, Islamabad
 Shop # 78, Executive Centre, I-8 Murkaz, Islamabad
 Shop # 2, Ground Floor, Shahbaz Plaza, G-6/1, Abpara, Islamabad
 Shop # 1, Ground Floor, Hassan Arcade, F-11 Markaz, Islamabad
 Shop # 7, Al-Baber Center, Markaz F-8, Islamabad
 Shop No 4 Nauman Plaza I-10 Markaz Isb
 Office # 8, Londen shoppingcentre, G-9 murkaz
TaxilaShop#1 ,haider plaza faisal shaheed road taxila
RawalpindiD- 109, Main  6th Road, Sattelite Town, Rawalpindi
 Next to Al-Bilal Plaza, Chandini Chowk, Murree Road, Rawalpindi
 Niazi Plaza Opposite Unique Bakers, Bank Road, Sadar, Rawalpindi
 Shop No-247-A (5 & 6) Dhamyal Road, Kalama Chowk, Kamalabad, Rawalpindi
 Property # 100, Near Shell Petrol Pump, Adayala Road, Rawalpindi
 Commercial Market Road, Opposite Bank Of Punjab.
 Choor Chook Main Peshawar Road, Rawalpindi
 Shop No. 211,212,213, Jamia Mujid Road Bunni.
 Office # 131,132,Ground Floor, Liaqat Road, Rawalpindi.
Wah CanttB-1 Basti La La Rukh Wah Cantt
AttockShop 16 Block B Civil Bazar Attock
 Ground Floor Main Double Road Attock
AbbotabadGround Floor Gohar Arcade Supply Mnashera Road. Abbotabad
 Opp. Burnal College Ali Plaza Jandian Road Abbotabad
PeshawarBurjaman Center Near KFC University Road Peshawar
 Shop 4,5,6 Aukaf Plaza YakaToot Road Peshawar
 Haleem Tower Main GT Road Peshawar
 24 The Mall Peshawar Cantt
 Ground Floor Mian Duble Road Hayataba Chowk Peshawar
 Tariq Sultan & co,Warid Franchise,Opp. LR Hospital, Kabli Road, Peshawer
NowsheraShop 6 Army Welfare Shops Nowshera Cantt
PubbiGround Floor Main Double Road Pubbi
D. I. KhanMian Circular Road Near State Life Building D.I.Khan
 Shop 17 & 18 Aman Ullah Shopping center Double Road D.I. Khan
FaisalabadAdjacent to Rayz hotel,Kotwali road, . Faisalabad
 Opp. To National Bank, Main SamonabadRoad, Faisalabad
 Old service shop, adjecent tochief boot house, katchery bazar, Faisalabad
 P-19/C, Main Susan Rd 213, Adjacent to Global Medical Center, Madina Town. Faisalabad
 Ajmal Arcade, 1st Floor, Main Rd, Betala Colony. Faisalabad
 Awan Plaza, Bole Di Jughi, Sargodha Rd. Faisalabad
 Raffaqat Plaza, Peoples Colony#1, Tanki Rd. Faisalabad
 Adjacent to Shaukat Khanum Lab, Main Gulberg Rd. Faisalabad
 Near Bata Shop, Millat Rd, Gulistan Colony#1. Faisalabad
 Main sadar bazar, near Aminia beakers, Gulam Muhammad Abad, Faisalabad.
 9- Iqbal Stadium Faisalabad
Sahiwal275 B-1, High Street Sahiwal
OkaraAhmed Telecom, Church Road, Okara
SargodhaOpp. Sadique Hospital, Main Bazar Sattelite Town, Sargodha
 331-C, Civil Lines, University Rd, Opp DIG House. Sargodha
 1 Joiya Market, Block 8, City Rd. Sargodha
GujranwalaRahwali Chowk near sugar mill,G.T.Road Rahwali
 Granton hotel,G.T Road, Gujranwala
 Ali market,bairoon khiali darwaza,hafizabad rd,Gujranwala
 64-D Jinnah Statdium,Gujranwala.
 Model Town Market, near Yummy 36,Gujranwala
 Old City centre G.T Road Near Pakistan Electronics,Gujranwala
 PO Jalil town,Qilla Chan G.T.Road,Gujranwala
 Satellite Town market.beside Rex dry cleaners,Gujranwala
SialkotOpp. Liberty Market, Aziz Shaheed Road,Cantt Sialkot
 Paris rd. near Telephone Exchange,Sialkot
 Abbot Road,Near KASB Bank, Sialkot
 Lahore Marketing,Near Sony Square, Sony Building, Alam Chowk, Sialkot.
 Old National Bank building , opposite Gulistan Cinema, Kashmir Road , Sialkot
GujratShop #1,2 & 8. Block ''C'' Naseem Plaza Budkey wala Chowk Rehman Shaheed Road Gujrat
 opp P.S.O Petrol Pump Bus Stand ram Talai Road
 Mashallah Plaza,Fawara chowk, Gujrat
 Ajmal Traders, B 1/169, Opposite Mirza Akram Hospital, Court Road Gujrat
JhelumAkram Shaheed Park, Shandar Chowk, Jhelum
 GTS Chowk Near DHL Office, Jehlum
Sara-i-AlamgirG. T Road Sarai Alamgir
HafizabadGujranwala Road Hafizabad
Mandi BahauddinJalal sevices punjab online Rafique Chowk Mandi Bahauddin
 Ammar Telecom, Opp. NBD Bank Kechehry Road Mandi Bahudin
KarachiKhayaban-e-Ittehad, Defence
 Shop # 7, Rex Centre, Zaib-un-Nisa Street
 69/1, 8th Commercial Street, Ph. IV, DHA
 Firdous Market, Firdous Colony, Rizvia Chowrangi
 Shop # 1,Minhas Electronics, I.I. Chundrigar Road
 Sober Center, Adamjee Nagar, Block B, Ghazi Salahuddin Road, Main Dhoerajee,  CP Barrar Society
 Imperial Court, Dr. Ziauddin Ahmed Road
 Main Rashid Minhas Road
 Shop # 1, Building 8-D, Stadium Commercial Lane # 3, Phase 5, DHA
 Shop # FL-10/3, Block 5, Gulshan-e-Iqbal, Main Rashid Minhas Road
 Shop # 38/39, GF, Hashoo Terrace, Fl # 7 , Block 5, Clifton
 B 25,  SMCHS, Shahra-e-Faisal
 Shop # 12, UBL Building, Gurumandir
 B 253, Block L, N. Nazimabad
 Shop # 1&2, Shah Faisal plaza North nazimabad Block B
 SC14/1, Sector 11/H, North
 11th Commercial Street, Khayaban-e-Ittehad, Defence
 Shop # 1-2, Plot # 5E, 8th Zam Zama Commercial Lane, Phase V, DHA
 Shop # 4-5, Falak Naz Arcade, Shahr-e-Faisal
 Shop # 29, Hassan ali centre, M.A jinnah road
 Karimabad, near Mina Bazar, Federal B Area
 Opp. English biscuits Factory, KIA
 Plot # 185, Sector 11-L, Main ZMC Road, Orangi Town
 Abul Hasan Isphahani Road, near IBA Gate University of Karachi, Gulshan-e-Iqbal
 Plot # H 6/1
 Showroom # 1, Main National Highway, Quidabad Lahandi
 Shop # 3-19, DMCHS, near Gahni Sons, Tariq Road
 1-D, Main Sunset Boulevard, Phase 2, Defence
 Shop #23, RusiLake Drive,Block 18, Gulistan Johar
 Shop # C-2/3, Al Hassan Plaza, Block # 13-A. Gulistan Iqbal
QuettaMetha Mehal Street
 Shop # 11, Gulistan Road, Opp. IG Office
 Main Jinnah Road, Idara-e-Saqafat
 Satellite Town, near Jillani Hospital
HyderabadShop # 1, Safia High School, Saddar Cantt, Opp. Faran Hotel
 Shop # 14-25, Ward of Gul Center, Thandi Sadak
 Shop # 14, American Centre Tilak, Chari Road
SukkerApwa Shopping Centre, near Dolphin Bakers, Main Queens Road
 Shop # 4-5, Sidra Terrace, Minara Road
MultanShop # 13-14-15, Areej Commercial Centre, Old Ttehsil Chowk, Gulgasht Colony Bosan Road
 Shop # 1, Makkah Arcade, Near PTCL Exchange, LMQ Road, Dera Adda
 House # 1879-F/1, Khanewal Road
 Shop # 2-3-91, United Square, Nusrat Road, SP Chowk. Multan Cantt
 Shop # 36, Rahma Commercial Centre, Kutcheri Road
BahawalpurCircular Road
 Near Fawara Chowk
MuzzafargarhOpp. Fiaz Park, near National Bank
Rahim Yar Khan28 model town, Adjacent Daewoo Booking Office
 

 

Market CoverageWarid has covered 9.782 % of total market shareWarid’ s connections 1,800,000
Total Mobile users 18,400,233
Warid’s share 9.782485 %
(According to graph of Pakistan Telecommunication Authority given on pg. no.07)

Channel StructureWarid is having its Main/Head office in EFU House Building Lahore, with its Business Centre in Lahore Center Plaza on main boulevard Lahore.

Warid has its basic distribution centers in all 28 cities of Pakistan as discussed above.
Logistics/Physical DistributionWarid is manufacturing its products i.e. SIM outside the country with its central warehouse in Lahore and 03 regional warehouses in Lahore, Karachi and Islamabad.PricingPricing is simple and is provided above with tariff of Zahi and Zem. Additionally, Warid comprises no hidden charges.Mark-upsMark-up is kept confidential and no information provided by them.
Discount/AllowanceDiscount and allowances are provided only on corporate level.Pricing StrategiesPricing strategies is kept confidential and no information provided by them.PromotionWarid is promoting its trough all the means available.
AdvertisementWarid is using both, ATL (Above The Line) and BTL (Below The Line) advertisement for its products.Role of Personal SellingRole of personal selling is used by Warid through

· Interaction
· Events
· Shopping Centers Activities
Publicity and Public RelationsWarid is keeping public relationing and publicity in mind and doing great work on it, it has helped by 120 Million Rs. Relief fund in earth quick disaster.
Sales/Trade PromotionWarid is doing Sales/Trade Promotions but kept confidential.Ethical issues associated with this productWarid is care full about ethical issues associated with its products but does not open them as per strict confidentially concern.
International marketing activities/opportunitiesWarid is on availing international market and opportunities and hence it is launching its services in
· Bangladesh
· Afghanistan
· Sri Lanka

Aslamo alaikum

I badly want help in iternship report if NBP......

i send it many times but rejected plzzzzz

anyone can help me.....

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