MKT619 Project Report/Internship Report on Marketing of Warid Telecom

[+ M.Tariq Malik]

Executive Summary

 

This report is based on WARID TELECOM which is a GSM service provider in Pakistan by Abu Dhabi Group. one of the largest groups in the Middle East and the single largest foreign investor group in Pakistan. Its services are admired by its ultimate customers in telecom as well as in banking field.

　

This report is made by visiting different stores for the purpose of collecting the information about different aspects of the product

i.e., environmental factors, marketing mix, segmentation, positioning, distribution, pricing strategies, ethical issues, international marketing strategies and comments of the group about this product.

WARID TELECOM:

AN INTRODUCTION:Warid is an Arabic word meaning an Oasis in the middle of a desert. It is pronounced as Waa-rid. The meaning of our name directly depicts our dominant position and our refreshing services in the vast desert of telecommunication in Pakistan. Browse through our Portal to find out more about what Warid Telecom is all about, and become part of the true quality experience that we offer you.

Warid Telecom has implemented a new and modern corporate identity as a result of the dynamic changes taking place in the telecom industry in Pakistan. With a reflection of a new strategy, our aim is to be perceived not only as a telecommunication operator of voice services, but also as a universal provider of comprehensive communications services for both residential and business customers. Warid's corporate identity seeks to reflect the changes in telecom sector in relation to helping customers keep pace with rapidly changing technology in the field of communication, and to harmonize the customers' perception of our brand with the quality and range of our services. Our objective is to provide optimum level of support and care through our highly skilled and motivated team of professionals and through maximum network coverage and clear connectivity that we have committed to provide.

MARKETING ENVIRONMENT

 

In present environment, Pakistan has gained growth rate of 18.6% with 18,400,233 subscribers in mobile communication with in 05 years from 2000 to 2005

　
COMPETITION:Competition is there, mainly 06 companies are providing there cellular services in Pakistan (close competitors to one and other)

 

 1. Warid
2. U-fone
3. Mobilink
4. Telenor
5. Paktel
6. Instaphone

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Following Table shows the Subscription Rate, which, help us to measure the clientele of these companies and their success with the pace of timeSUBSCRIBERS:

	Mobilink	Ufone	Paktel	Instsphone	Telenor	Warid	Total	Growth Rate
2000	114,272		80,221	112,000			306,493	15.39
2001	309,272	116,711	96,623	220,000			742,606	142.29
2002	800,000	350,000	218,536	330,000			1,698,536	128.73
2003	1,115,000	550,000	319,400	420,000			2,404,400	41.56
2004	3,215,989	801,160	470,021	535,738			5,022,908	108.90
2005	7,469,085	2,579,103	924,486	454,147	835,727	508,655	12,771,203	154.26
Jul-05							14,119,257	10.56
Aug -05							15,511,045	9.7
Sept-05	9,010,850	3,830,527	954,528	440,159	1,200,908	1,509,111	16,946,083	9.2
Oct-05							18,400,233	18.6

 

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(1)TECHNOLOGY:Warid is using “Ericsson” technology to provide telecom services in Pakistan. The basic features of its technology are:Billing:With Warid’s very simple billing procedures it makes sure that one is kept up-to-date with all the math that they do at their end. Warid offers one transparent billing and no nasty surprises.
Its bill contains information like

 

 

· Warid to Warid call
· Local Calls to Other Operators
· International calls
· Local SMS with mobile no. and locality
· Incoming Calls
· Non charge able calls like emergency nos. & others
· Incoming SMS
· Warid information services

SIM:Warid is currently providing SIM of 64K (64 kilo byte)Warid’s comparison with others networks is given below;Mobile Service Provider: Technology: Frequency: Sim:
Warid Ericson 900-1800MHZ 64K
U-fone Huawei 900-1800MHZ 16-32K
Mobilink Orascom 900-1800MHZ 08-16-32K
Telenor Nokia Siemens 900-1800MHZ 32K
Paktel N/A 900-1800MHZ 32K
Instaphone Analog Service AMPS

• 
  
• (2)
• 
  

FINANCIAL:Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the largest groups in the Middle East and the single largest foreign investor group in Pakistan. It has a diversified business interest in the institutions that have enjoyed commercial success as a result of its strong financial resources and extensive management expertise. The Abu Dhabi Group's major investments are in the following sector:

1. Oil and Gas Exploration,
2. Banking and financial Services
3. Automobile Industry,
4. Hospitality Services
5. Property Development,
6. Telecommunications

Associated companies:Bank Alfalah Limited:Fully licensed commercial bank in Pakistan with over 70 branches in all the major financial centers of the countryUnited Bank Limited:A leading commercial bank in Pakistan with a vast branch network of approximately 1,100 branches including 23 international branches, affiliates and representative offices in UAE, Bahrain, Qatar, Yemen, Egypt, Iran, Switzerland, UK and USAAlfalah Exchange Company:Fully licensed exchange company in Abu Dhabi　
Iranian Sanden Industries PJS Co:A joint venture with Sanden Singapore to manufacture car air conditioners in Iran. The project has the capacity to produce up to 300,000 air conditioning units per annum

J.C. Maclean and Co

· Manufacturers of high quality furniture
· Neo Pharma LLC
· Manufacturers of pharmaceutical products

National Telesystems and Services (NTS)A joint Venture with Bin Jaber Group Ltd. and Thales International Middle East Holding S.A.L.Al Jazira Management MallManagement joint ventureAbu Dhabi Vegetable Oil CompanyManufacturer of edible oilsNama Development EnterprisesRepresentation of leading companies in the UAE in the field of oil and gas, engineering, equipment suppliers, consultants, etc
Wholly Owned Properties and CompaniesLe Royal Meridien Hotel, Abu DhabiPreviously known as the Abu Dhabi Grand Hotel, was re-branded in 2003 as Le Royal Meridien Hotel. It is a 5-star Hotel in the heart of Abu Dhabi. It will soon be offering 300 deluxe rooms and suites and other facilities

Dhabi Contracting A special category construction company

Dhabi Drilling Offshore Rig operations in collaboration with Sedco Forex

Al Ain Palace Hotel A 4-star hotel in Abu Dhabi

Dhabi Enterprises Leasing Leasing a number of groups and real estate properties across Abu Dhabi

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SOCIAL & DEMOGRAPHIC TRENDS:

While looking at social needs of a family and having an eye on economy (as two to three and plus members of a family are using Hand-held phone) Warid has launched a family package named “ FRIENDS AND FAMILY”　



FRIENDS AND FAMILY:

Friends and Family are On-net minutes only.
No upfront line rent will be deducted on any post paid customer.
Post-Paid connection costs will be Rs. 300.
All free Airtime/ Value in post paid is one-time.

Demographically Warid has launched prepaid connections according to the income level market. Warid’s post-paid connections are meant for low-income level, young stars and young executives like its SILVE & GOLD packages.POST-PAID PACKAGES FOR LOW-INCOME LEVEL

Package: Silver, Gold,

Connection, Postpaid, Postpaid,
Activation Tax, 150, 150,
Monthly Line Rent, 0, 150,
No. of Friends &Family members, 5, 10,
Monthly VASSubscription, 50, 0,

Free of Charge,

Free outgoingMinutes (Monthly) 0, 60,
Free SMS(Monthly Units) 0, 15,
 Free MMS
(Monthly Units), 0, 3,
 Free Internet
(Monthly Units), 0, 3,
　


POST-PAID PACKAGES FOR MIDDLE & HIGH INCOME-LEVELPackage: Platinum, Diamond, 
Connection, Postpaid, Postpaid, 
Activation Tax, 150, 0, 
Monthly Line Rent, 500, 2,500, 
No. of Friends &Family members, 20, Unlimited,
Monthly VASSubscription, 0, 0,

Free of Charge,

Free outgoingMinutes (Monthly) 240, 1,000,
Free SMS(Monthly Units) 50, 100, 
Free MMS
(Monthly Units), 5, 10,
 Free Internet
(Monthly Units), 5, 10,
FOR LOW-LOWER INCOME-LEVELFor lower-lower income level Warid has launched its pre-paid connection i.e. ZEM.
　
Package Silver
Connection Prepaid
Activation Tax 300
Free Airtime Rs. (On Activation) 150
No. of Friends and Family Members 5
Monthly VAS Subscription (Optional) 50
In Sindh Rs. 50 is levied as stamp duty on new connection sales
LEGAL:According to Warid legally environment is fully protected

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TARGET MARKET:

According to one of the representatives of Warid that Warid has divided its target market in to categories of A+, A-, B+, B-, C, D, E and FCATEGORIES: CHARACTERISTICS:
A+ & A- Age group of 28 to 32, 40+ and of upper-income level (Urban)
B+ & B- Age group of 22 to 27 and of lower-upper-income level (Urban)
C Age group of 18 to 21 young stars (CORE TARGET) (Urban)
D Age group of 13 to 17 and low lower income level all Ages(Urban)
E & Users of Semi-urban areas (Has planned to launch)
F Users of Rural Areas (Has planned to launch)　　Consumer or IndustrialWarid is providing their packages at both levels. Consumer level is provided in this report, while, industrial level has variable domain, settled according to no. of connections and on the nature of packages according to line rents e.t.c.Buying CharacteristicsWarid is very much selective and stresses on value added purchasesMarket PotentialCurrently market is on SATURATION POINT as for Urban areas concern and as for as Rural Areas concern there is great POTENTIAL. Warid is going to launch its products in Semi-Urbanand Rural Areas
Product PositioningAs Warid is new in the market of Pakistan and is still trying to make its position in the mind of customer better than existing big giant Mobilink.
Although Warid is new in market but it has acquired a good position as for as Zero line rent post-paid connections and low rate pre-paid connections.
In my point of view, as Warid launched its products in Pakistan with a MARKET PUSHER STRATEGY, while providing low rates, not only it has made its position better but also made other networks to reduce their prices.
According to BCG matrix Warid falls under STARS, which shows its low market share and high growth rate. BCG model is given below,

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Product

In market there are two basic categories of its product brands, which are ZAHI and ZEM.
 Zahi is meant for Post-Paid and Zem for Pre-Paid, their features and tariffs are given below.ZAHIZahi is a Post-Paid brand with different packages, which are;

· Diamond
· Platinum
· Gold
· Silver

　ZAHI TARIFF:With Warid's unique billing system, one only get billed for a call on a 30 second basis when calling from Warid to Warid, Warid to PTCL landline and on all International Calls, rather than the existing per minute charges. This is not applicable on Off-net (other mobile operators) numbers in Pakistan.
Package: Silver, Gold, Platinum, Diamond, 
Connection, Postpaid, Postpaid, Postpaid, Postpaid, 
Activation Tax, 150, 150, 150, 0, 
Monthly Line Rent, 0, ` 150, 500, 2,500, 
No. of Friends &Family members, 5, 10, 20, Unlimited,
Monthly VASSubscription, 50, 0, 0, 0,

Free of Charge,

Free outgoingMinutes (Monthly) 0, 60, 240, 1,000,
Free SMS(Monthly Units) 0, 15, 50, 100, 
 Free MMS
(Monthly Units), 0, 3, 5, 10,
 Free Internet
(Monthly Units), 0, 3, 5, 10,

Voice (Peak Hours) Rs. per minute
Friends and Family	1.50	1.25		1.00	0.50
On-net (Warid to Warid)	2.00	1.75		1.50	0.50
Off-net (National)	3.00	2.75		2.50	2.00
International (Zone 1)	9.00	8.00		7.00	6.00
International (Zone 2)	18.00	17.00		16.00	15.00
Voice (Off Peak Hours) Rs. per minute
Friends and Family	1.00	1.00		0.75	0.50
On-net (Warid to Warid)	1.50	1.50		1.25	0.50
Off-net (National)	2.75	2.50		2.25	2.00
International (Zone 1)	8.00	7.00		6.00	6.00
International (Zone 2)	17.00	16.00		15.00	15.00
Peak Hours are 7am to 10pm, Off Peak Hours are 10pm to 7am
Short Messaging Service (SMS)
On-net (Warid to Warid)				Rs. 0.50
Off-net (National)				Rs. 1.00
International SMS				Rs. 5.00
VAS (Rs. 3.0 per transaction)
Surf Now (Mobile Internet) download				per 200 Kb
Picture Messaging				per 100 Kb
Warid Zone Content Download				per 100 Kb
Download SMS based content for Re. 1.00 per transaction Download MMS based content for Rs. 4.00 per transaction MMS unit is a message of size 100KB maximum Internet unit is an upload or download of 200KB MMS is charged both for receiving and sending
Notes All calls will be billed on a 30 second basis, except Off-net calls on other cellular operators, which will be billed on a per minute basis. Security Deposits will be as follows:
Security Deposits
National			Rs. 1,000
International			Rs. 5,000
International Roaming			Rs. 20,000
The National security deposit will not apply to Diamond package, i.e. minimum security deposit will be Rs. 5,000. All free minutes and SMS are subject to taxes, however, no tax is leviable if they are marketed as bundled with line rent.Friends and Family are On-net minutes only. No upfront line rent will be deducted on any post paid customer. Post Paid connection costs will be Rs. 300.All free Airtime/ Value in post paid is one-time.

ZAHI FEATURES:Basic Services:

Caller Line Identification (CLI):
This service enables you to identify callers at your discretion

Conference Call:
With Conference Call, you can teleconference with 6 people simultaneously. You can create conference calls with on-net (Warid to Warid) and off-net (national) numbers

Call Waiting & Call Hold: 
Handle two calls at a time with your Warid phone. You can be on one call while the network will alert you about another incoming call. You can put the first call on hold while you answer the second call

Call Divert:
Whether you're unable to take a call, driving outside the national coverage area, traveling abroad or are busy, you can divert your calls to any other Warid number.

Short Messaging Service (SMS):
With SMS you can be as discreet or as creative as you like. Either way, sending a message is quick, reliable, confidential and if you want it to be...great fun!
Value Added Services:

Voice Mail:
Voice Mail allows you to receive your voice messages even when your mobile is switched off, you are outside the coverage are or are busy. You can retrieve these messages for free from your Warid phone at your own convenience.

Picture Messaging & Multi-media Messaging Service (MMS):
With MMS messaging is fun, colorful and musical. Add pictures, animations, polyphonic & MIDI sounds, even video clips to messages and show the world how amazing communications can be.

Surf Now (Mobile Internet):
Surf Now gives you the flexibility to browse the internet on your mobile phone or laptop anywhere you are. So, whenever you are on the internet, simply setup the internet connection from your GPRS/WAP enabled handset.
Please note that both your handset and website need to be WAP enabled for this service to work. If you are using your laptop or if your phone supports windows internet browser such as Nokia 9500, i-Mate etc., you can log on to the normal www sites.

64K SIM:
Warid presents the most powerful 64K SIM. Apart from the special WARID menu, the 64K SIM gives its users added flexibility to store up to 500 numbers and 50 text messages. No other SIM in the market offers this amount of storage space. Prepaid customers can replace their standard 32K SIM with the 64K SIM by paying a replacement fee.

Warid Zone:
The to the state-of-the-art SIM technology, one’s Warid SIM comes with a special WARID menu. This menu offers a bundle of services. Now you don't need to remember key words or short codes to access information any more. Key words have already been pre-coded in your SIM card, allowing you to get information...easily and swiftly.ZEMZem is Pre-Paid brand for low-lower classZem TariffWant a worthwhile Prepaid Package?With Warid's unique billing system, you only get billed for a call on a 30 second basis when calling from Warid to Warid, Warid to PTCL landline and on all International Calls, rather than the existing per minute charges. This is not applicable on Off-net (other mobile operators) numbers in Pakistan.
Click here to compare our pre-paid tariffs with other cellular operators.

Package Silver
Connection Prepaid
Activation Tax 300
Free Airtime Rs. (On Activation) 150
No. of Friends and Family Members 5
Monthly VAS Subscription (Optional) 50
In Sindh Rs. 50 is levied as stamp duty on new connection sales
Voice (Peak Hours) Rs. per minute
Friends & Family 1.50
On-net (Warid to Warid) 2.00
Off-net (National) 3.00
International (Zone 1) 9.00
International (Zone 2) 18.00
Voice (Off Peak Hours) Rs. per minute
Friends & Family 1.00
On-net (Warid to Warid) 1.50
Off-net (National) 2.75
International (Zone 1) 8.00
International (Zone 2) 17.00
Scratch Cards are available in the following denominations: Rs. 100, Rs. 250, Rs. 500, Rs. 1000
All scratch cards valid till 12 months
Peak Hours are 7am to 10pm, Off Peak Hours are 10pm to 7am
Note: All charges are exclusive of Government taxes and levies such as sales tax at 15% and advance withholding tax at 10%.

Short Messaging Service (SMS)
On-net (Warid to Warid)	Rs. 0.50
Off-net (National)	Rs. 1.00
International SMS	Rs. 5.00

VAS (Rs. 3.00 per transaction)
Surf Now (Mobile Internet) download	per 200 Kb
Picture Messaging & MMS	per 100 Kb

Download SMS based content for Re. 1.00 per transaction Download MMS based content for Rs. 4.00 per transaction MMS unit is a message of size 100KB maximum Internet unit is an upload or download of 200KBMMS is charged both for receiving and sending

　


Zem features:Basic Services

Caller Line Identification (CLI)
This service enables you to identify callers at your discretion

Conference Call
With Conference Call, one can teleconference with 6 people simultaneously. You can create conference calls with on-net (Warid to Warid) and off-net (national) numbers

Call Waiting & Call Hold 
Handle two calls at a time with your Warid phone. You can be on one call while the network will alert you about another incoming call. You can put the first call on hold while you answer the second call

Call Divert
Whether you're unable to take a call, driving outside the national coverage area, traveling abroad or are busy, you can divert your calls to any other Warid number.

Short Messaging Service (SMS)
With SMS you can be as discreet or as creative as you like. Either way, sending a message is quick, reliable, confidential and if you want it to be...great fun!

Value Added Services

Voice Mail
Voice Mail allows you to receive your voice messages even when your mobile is switched off, you are outside the coverage are or are busy. You can retrieve these messages for free from your Warid phone at your own convenience.

Picture Messaging & Multi-media Messaging Service (MMS)
With MMS messaging is fun, colorful and musical. Add pictures, animations, polyphonic & MIDI sounds, even video clips to messages and show the world how amazing communications can be.

Surf Now (Mobile Internet)
Surf Now gives you the flexibility to browse the internet on your mobile phone or laptop anywhere you are. So, whenever you are on the internet, simply setup the internet connection from your GPRS/WAP enabled handset.
Please note that both your handset and website need to be WAP enabled for this service to work. If you are using your laptop or if your phone supports windows internet browser such as Nokia 9500, i-Mate etc., you can log on to the normal www sites.

64K SIM
Warid presents the most powerful 64K SIM. Apart from the special WARID menu, the 64K SIM gives its users added flexibility to store up to 500 numbers and 50 text messages. No other SIM in the market offers this amount of storage space. Prepaid customers can replace their standard 32K SIM with the 64K SIM by paying a replacement fee.

Warid Zone
The to the state-of-the-art SIM technology, your Warid SIM comes with a special WARID menu. This menu offers a bundle of services. Now you don't need to remember key words or short codes to access information any more. Key words have already been pre-coded in your SIM card, allowing you to get information...easily and swiftly.
Zem Scratch Cards:What is a scratch card?
As the name suggests it, a scratch card is a medium of recharging your account by acquiring a 16-digit code and inputing in your mobile phone for activation of that code. Our scratch card is a recharge coupon which has a holographic scratch field. This silver panel needs to be scratched off before any usage.
Denominations
The scratch cards are available in the following denominations: Rs. 100, 250, 500, 1000
　
　
Stage of PLCIn the product life cycle stage Warid is new entry in market; after launching its products in Pakistan on 23<sup>rd may 2005 it is in introductory stage that can be best understood through graph,　(5)
ClassificationBasic classification is done on the basis of Post-Paid & Pre-Paid as per market and other Services/Features are provided in them.

Core/Augmented productCustomers are the most important element in any organization. Warid distinguishes them as our biggest assets, and we strive for excellence by listening to their needs. We work with our customers to gain an understanding of their business, their goals and their objectives, to ensure that they receive the best possible service and the right solutions to meet their demands.
We seek to be trendsetters in customer service, with our 'one stop' concept for all your telecom requirements. This will be achieved with the provision of a one window operation for on-the-spot issue resolution and one stop service. We have the maximum number of Sales and Customer Service Centers countrywide, with two state-of-the-art Contact Centers of international standards, equipped with cutting edge technologies to ensure real-time online services. Our highly trained and well-groomed team of Customer Service Executives are on hand 24 hours to provide support. We have established Corporate Lounges, with a customer-friendly environment to provide personalized care to our esteemed corporate clients. Furthermore, an extensive network of franchises, kiosks and mobile units ensure easy and convenient accessibility. Core/Augmented product of Warid is VALUE ADDED SERVICES as discussed above.
Warranties and ServicesNo sort of warranty is provided by Warid after sale but it does provide services to all the customers with it’s franchises and customer services. Warid has its network through out the cities in which it provides its services. Its network of franchises and customer service centers is discussed in next topic.</sup>

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^{DistributionWarid has PERSONAL BASE CENTERS. The description of personal base centers is given below,}

Franchises Warid Telecom is constantly establishing dedicated company owned sales and service centers in all the major cities and towns of Pakistan. Following is a list of the cities and the addresses of all our established franchises with our presence. CityAddressLahore8 Ground Floor, Eden Centre, 43/A Jail Road, Lahore  10-A and 10 B UGF Century Towers, Lahore  25-Hunza Block Allama Iqbal Town, Lahore  7 Ground Floor Center Point main Boulevard, Gulberg Lahore  153 GT Road, Near Land Mark School, Lahore  42 Commercial Building, Jeweller Market Old Anarkali, Shahrah-e-Quaid Azam Lahore  Digi Mart Sharif Chamber Ground Floor  68 Mazang Road Lhr.  Opp. Micro Factory, Near PSO Petrol Pump, Main Peco Road, Lahore  39- Wahdat Road  Office No. 103/10 Allama Iqbal Road, Gari Shau  34-G.T Road Shahdra  25-Empress Road, Lahore  Main Boulevard Gulshan Ravi Near Zakoota Plaza, Lahore  367-E, Opposite Royal Arcade, Chungi Amer Sadhu, Main Feroze Pur Road, Lahore.  Shop no 24 bagh ali road , girja chowk Lahore  7-Data Darbar, Near Palace Hotel  Shell Pump Chowk Tajpura, Shadbagh, Lahore  14-A, Asif Chamber, Davis Road. Lahore  38-H Commercial LCCHS, DHA, Lahore.  Shop#3, Ground Floor, M bhatti Building # E84, Main Boulevard Defence Lahore  229 Ravi Road Lahore  10-B, Shalimar Link Road, Opp Total Petrol Pump  89-A Bilal Center, Temple Road, Lahore.  2 Mcleod Road  33 Ferozepur Road  1003-Tufail Road Sadar  Saraiy Rattan chind Main Bansawala Bazar, Shahalam Chowk, Lahore  946/B, Faisal Town, Maulana Shaukat Road, Lahore  35/B, Model Town Link Road  E-22/29 Shaheen colony, Main walton Road  17-Commercial Area, Chouburji Chowk, Lahore.  Shop No 1& 2, Raiwind Road, Near Hyundai Motors, Thokar Niaz Baig, Lahore  17 Ghazali Road, 2nd round about. Samanabad. Lahore  17-18 Agro Squre Main Shadman Market, Shadman Lahore  Civic Center Garden Town Lahore  3/NIL/B-2, College Road, Town Ship, Lahore  Opp. Bagh Rahmat Trust, New Airport Road. Bhatta Chowk, Lahore  1- B, Model Town, Lahore  H # 4, Jail Road, Gulberg 5 SheikhupuraBank Alfalah Lahore Sargodha Road Sheikhupura KasurChowk Masjid Noor, Kasur IslamabadShop # 5, Block 12-C, Jinnah Super, Islamabad  Shop # 6, Al Malik Center, Jinnah Ave, Blue Area, Islamabad  Shop # 1, Shalimar Plaza, F-10 Murkaz, Islamabad  Shop # 78, Executive Centre, I-8 Murkaz, Islamabad  Shop # 2, Ground Floor, Shahbaz Plaza, G-6/1, Abpara, Islamabad  Shop # 1, Ground Floor, Hassan Arcade, F-11 Markaz, Islamabad  Shop # 7, Al-Baber Center, Markaz F-8, Islamabad  Shop No 4 Nauman Plaza I-10 Markaz Isb  Office # 8, Londen shoppingcentre, G-9 murkaz TaxilaShop#1 ,haider plaza faisal shaheed road taxila RawalpindiD- 109, Main  6th Road, Sattelite Town, Rawalpindi  Next to Al-Bilal Plaza, Chandini Chowk, Murree Road, Rawalpindi  Niazi Plaza Opposite Unique Bakers, Bank Road, Sadar, Rawalpindi  Shop No-247-A (5 & 6) Dhamyal Road, Kalama Chowk, Kamalabad, Rawalpindi  Property # 100, Near Shell Petrol Pump, Adayala Road, Rawalpindi  Commercial Market Road, Opposite Bank Of Punjab.  Choor Chook Main Peshawar Road, Rawalpindi  Shop No. 211,212,213, Jamia Mujid Road Bunni.  Office # 131,132,Ground Floor, Liaqat Road, Rawalpindi. Wah CanttB-1 Basti La La Rukh Wah Cantt AttockShop 16 Block B Civil Bazar Attock  Ground Floor Main Double Road Attock AbbotabadGround Floor Gohar Arcade Supply Mnashera Road. Abbotabad  Opp. Burnal College Ali Plaza Jandian Road Abbotabad PeshawarBurjaman Center Near KFC University Road Peshawar  Shop 4,5,6 Aukaf Plaza YakaToot Road Peshawar  Haleem Tower Main GT Road Peshawar  24 The Mall Peshawar Cantt  Ground Floor Mian Duble Road Hayataba Chowk Peshawar  Tariq Sultan & co,Warid Franchise,Opp. LR Hospital, Kabli Road, Peshawer NowsheraShop 6 Army Welfare Shops Nowshera Cantt PubbiGround Floor Main Double Road Pubbi D. I. KhanMian Circular Road Near State Life Building D.I.Khan  Shop 17 & 18 Aman Ullah Shopping center Double Road D.I. Khan FaisalabadAdjacent to Rayz hotel,Kotwali road, . Faisalabad  Opp. To National Bank, Main SamonabadRoad, Faisalabad  Old service shop, adjecent tochief boot house, katchery bazar, Faisalabad  P-19/C, Main Susan Rd 213, Adjacent to Global Medical Center, Madina Town. Faisalabad  Ajmal Arcade, 1st Floor, Main Rd, Betala Colony. Faisalabad  Awan Plaza, Bole Di Jughi, Sargodha Rd. Faisalabad  Raffaqat Plaza, Peoples Colony#1, Tanki Rd. Faisalabad  Adjacent to Shaukat Khanum Lab, Main Gulberg Rd. Faisalabad  Near Bata Shop, Millat Rd, Gulistan Colony#1. Faisalabad  Main sadar bazar, near Aminia beakers, Gulam Muhammad Abad, Faisalabad.  9- Iqbal Stadium Faisalabad Sahiwal275 B-1, High Street Sahiwal OkaraAhmed Telecom, Church Road, Okara SargodhaOpp. Sadique Hospital, Main Bazar Sattelite Town, Sargodha  331-C, Civil Lines, University Rd, Opp DIG House. Sargodha  1 Joiya Market, Block 8, City Rd. Sargodha GujranwalaRahwali Chowk near sugar mill,G.T.Road Rahwali  Granton hotel,G.T Road, Gujranwala  Ali market,bairoon khiali darwaza,hafizabad rd,Gujranwala  64-D Jinnah Statdium,Gujranwala.  Model Town Market, near Yummy 36,Gujranwala  Old City centre G.T Road Near Pakistan Electronics,Gujranwala  PO Jalil town,Qilla Chan G.T.Road,Gujranwala  Satellite Town market.beside Rex dry cleaners,Gujranwala SialkotOpp. Liberty Market, Aziz Shaheed Road,Cantt Sialkot  Paris rd. near Telephone Exchange,Sialkot  Abbot Road,Near KASB Bank, Sialkot  Lahore Marketing,Near Sony Square, Sony Building, Alam Chowk, Sialkot.  Old National Bank building , opposite Gulistan Cinema, Kashmir Road , Sialkot GujratShop #1,2 & 8. Block ''C'' Naseem Plaza Budkey wala Chowk Rehman Shaheed Road Gujrat  opp P.S.O Petrol Pump Bus Stand ram Talai Road  Mashallah Plaza,Fawara chowk, Gujrat  Ajmal Traders, B 1/169, Opposite Mirza Akram Hospital, Court Road Gujrat JhelumAkram Shaheed Park, Shandar Chowk, Jhelum  GTS Chowk Near DHL Office, Jehlum Sara-i-AlamgirG. T Road Sarai Alamgir HafizabadGujranwala Road Hafizabad Mandi BahauddinJalal sevices punjab online Rafique Chowk Mandi Bahauddin  Ammar Telecom, Opp. NBD Bank Kechehry Road Mandi Bahudin KarachiKhayaban-e-Ittehad, Defence  Shop # 7, Rex Centre, Zaib-un-Nisa Street  69/1, 8th Commercial Street, Ph. IV, DHA  Firdous Market, Firdous Colony, Rizvia Chowrangi  Shop # 1,Minhas Electronics, I.I. Chundrigar Road  Sober Center, Adamjee Nagar, Block B, Ghazi Salahuddin Road, Main Dhoerajee,  CP Barrar Society  Imperial Court, Dr. Ziauddin Ahmed Road  Main Rashid Minhas Road  Shop # 1, Building 8-D, Stadium Commercial Lane # 3, Phase 5, DHA  Shop # FL-10/3, Block 5, Gulshan-e-Iqbal, Main Rashid Minhas Road  Shop # 38/39, GF, Hashoo Terrace, Fl # 7 , Block 5, Clifton  B 25,  SMCHS, Shahra-e-Faisal  Shop # 12, UBL Building, Gurumandir  B 253, Block L, N. Nazimabad  Shop # 1&2, Shah Faisal plaza North nazimabad Block B  SC14/1, Sector 11/H, North  11th Commercial Street, Khayaban-e-Ittehad, Defence  Shop # 1-2, Plot # 5E, 8th Zam Zama Commercial Lane, Phase V, DHA  Shop # 4-5, Falak Naz Arcade, Shahr-e-Faisal  Shop # 29, Hassan ali centre, M.A jinnah road  Karimabad, near Mina Bazar, Federal B Area  Opp. English biscuits Factory, KIA  Plot # 185, Sector 11-L, Main ZMC Road, Orangi Town  Abul Hasan Isphahani Road, near IBA Gate University of Karachi, Gulshan-e-Iqbal  Plot # H 6/1  Showroom # 1, Main National Highway, Quidabad Lahandi  Shop # 3-19, DMCHS, near Gahni Sons, Tariq Road  1-D, Main Sunset Boulevard, Phase 2, Defence  Shop #23, RusiLake Drive,Block 18, Gulistan Johar  Shop # C-2/3, Al Hassan Plaza, Block # 13-A. Gulistan Iqbal QuettaMetha Mehal Street  Shop # 11, Gulistan Road, Opp. IG Office  Main Jinnah Road, Idara-e-Saqafat  Satellite Town, near Jillani Hospital HyderabadShop # 1, Safia High School, Saddar Cantt, Opp. Faran Hotel  Shop # 14-25, Ward of Gul Center, Thandi Sadak  Shop # 14, American Centre Tilak, Chari Road SukkerApwa Shopping Centre, near Dolphin Bakers, Main Queens Road  Shop # 4-5, Sidra Terrace, Minara Road MultanShop # 13-14-15, Areej Commercial Centre, Old Ttehsil Chowk, Gulgasht Colony Bosan Road  Shop # 1, Makkah Arcade, Near PTCL Exchange, LMQ Road, Dera Adda  House # 1879-F/1, Khanewal Road  Shop # 2-3-91, United Square, Nusrat Road, SP Chowk. Multan Cantt  Shop # 36, Rahma Commercial Centre, Kutcheri Road BahawalpurCircular Road  Near Fawara Chowk MuzzafargarhOpp. Fiaz Park, near National Bank Rahim Yar Khan28 model town, Adjacent Daewoo Booking Office

 

[+ M.Tariq Malik]

Market CoverageWarid has covered 9.782 % of total market shareWarid’ s connections 1,800,000
Total Mobile users 18,400,233
Warid’s share 9.782485 %(According to graph of Pakistan Telecommunication Authority given on pg. no.07)

Channel StructureWarid is having its Main/Head office in EFU House Building Lahore, with its Business Centre in Lahore Center Plaza on main boulevard Lahore.

Warid has its basic distribution centers in all 28 cities of Pakistan as discussed above.Logistics/Physical DistributionWarid is manufacturing its products i.e. SIM outside the country with its central warehouse in Lahore and 03 regional warehouses in Lahore, Karachi and Islamabad.PricingPricing is simple and is provided above with tariff of Zahi and Zem. Additionally, Warid comprises no hidden charges.Mark-upsMark-up is kept confidential and no information provided by them.
Discount/AllowanceDiscount and allowances are provided only on corporate level.Pricing StrategiesPricing strategies is kept confidential and no information provided by them.PromotionWarid is promoting its trough all the means available.
AdvertisementWarid is using both, ATL (Above The Line) and BTL (Below The Line) advertisement for its products.Role of Personal SellingRole of personal selling is used by Warid through

· Interaction
· Events
· Shopping Centers Activities

Publicity and Public RelationsWarid is keeping public relationing and publicity in mind and doing great work on it, it has helped by 120 Million Rs. Relief fund in earth quick disaster.
Sales/Trade PromotionWarid is doing Sales/Trade Promotions but kept confidential.Ethical issues associated with this productWarid is care full about ethical issues associated with its products but does not open them as per strict confidentially concern.
International marketing activities/opportunitiesWarid is on availing international market and opportunities and hence it is launching its services in

· Bangladesh
· Afghanistan
· Sri Lanka

[Uzma Alam]

Aslamo alaikum

I badly want help in iternship report if NBP......

i send it many times but rejected plzzzzz

anyone can help me.....