MKTI619 Internship Report-Marketing internship_report_on_msc_textile_company

[+ M.Tariq Malik]

 

EXECUTIVE SUMMARY

 

This report is the result of 8 weeks internship. During the internship it was required to study the organization, department of the organization and critically relate the theoretical aspects of the Marketing Department to the practical situation.

“SM Textiles Pvt. Limited” operates throughout the world with over 1200 employees as part of our team. SM’s Collection has a wide selection of quality Bed Linen, Kitchen Linen, Table Linen, Curtains, Slip Covers & All kind of Furnished Quilted Items, Flat Sheet, Fitted Sheet, Valance Sheet, Bed Ruffles, Pillow Covers, Pillow Shams, and Bolsters. Competent professional staff, a team of talented merchandisers, excellent supplies & support services, and state-of-the-art technology is the driving force behind SM’s phenomenal growth in the past years. SM has expanded its operations to include the Internet, and has taken advantage of the variety of international trade facilitated by the Web. Now SM uses state-of-the-art client/server technology for its market information processes to coordinate its network of global buyers and agents around the world. Environmental Organizational and the individual challenges which are to face by the department of “SM Textiles Pvt. Limited”.  The motive of joining the SM is to have an exposure of textile sector and potential to avail a sound and promising career. There is no any formal union in  SM Txtiles Pvt.Limited.

See the attached file for Full Report 

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INTERNSHIP REPORT

ON

 

FAISALABAD

 

 

Submitted by:        

ROLL NO:              

SEMESTER:           

SESSION:               

 

 

 

DEPARTMENT OF MANAGEMENT SCIENCES

GOVERNMENT COLLEGE UNIVERSITY

FAISAL ABAD

 

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DEDICATION

 

 

“I dedicate my report to my parents,

who prayed for my success

and to all my loved ones

whom i love from the core of my hearts.”

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 ACKNOWLEDGEMENT

All praises to Almighty Allah alone, the Most merciful and the most compassionate and His Holy prophet “ Muhammad “ (Peace be Upon Him) the most perfect and exalted one among and of ever born on the surface of earth, who is forever touch of guidance and knowledge for the humanity.

The work presented in this manuscript was accomplished under the guidance generous assistance, constructive criticism and enlightened supervision of Venerated Mr. Urfi Hashmi. His efforts towards the inculcation of spirit of constant work and the maintenance of professional integrity besides other invaluable words of advise will always serve as beacon of light through out the course.  I take this humblest opportunity to my deepest sense of gratitude and thankfulness to him.

This internship report is not the result of individual effort.  It is a result of wonderful team-work.

I am really thankful of Venerated Mr. Mohsin Cheema who is the Director of
MSC Textiles Pvt. Limited who gave me the approval for making of that regard.  I am also really thankful of Venerated Mr. Zia Sb. who is the Assistant Admin Manager of MSC Textiles Who helped me for getting information about my internship. 

I am thankful to all those who supported me and provide me great help for completion of this task.  I have tried my level best to prepare this event with high level of accuracy but no one claim to perfect other than Almighty Allah.                                    

 

[+ M.Tariq Malik]

EXECUTIVE SUMMARY

 

This report is the result of 8 weeks internship. During the internship it was required to study the organization, department of the organization and critically relate the theoretical aspects of the Marketing Department to the practical situation.

“SM Textiles Pvt. Limited” operates throughout the world with over 1200 employees as part of our team. SM’s Collection has a wide selection of quality Bed Linen, Kitchen Linen, Table Linen, Curtains, Slip Covers & All kind of Furnished Quilted Items, Flat Sheet, Fitted Sheet, Valance Sheet, Bed Ruffles, Pillow Covers, Pillow Shams, and Bolsters. Competent professional staff, a team of talented merchandisers, excellent supplies & support services, and state-of-the-art technology is the driving force behind SM’s phenomenal growth in the past years. SM has expanded its operations to include the Internet, and has taken advantage of the variety of international trade facilitated by the Web. Now SM uses state-of-the-art client/server technology for its market information processes to coordinate its network of global buyers and agents around the world. Environmental Organizational and the individual challenges which are to face by the department of “SM Textiles Pvt. Limited”.  The motive of joining the SM is to have an exposure of textile sector and potential to avail a sound and promising career. There is no any formal union in  SM Txtiles Pvt.Limited.

 

[+ M.Tariq Malik]

Table of Contents

Part #	Topic	Page #
1	Introduction To textile Industry	3
2	Organization Background	7
3	Mission Statement	9
4	Customer’ Profile	13
5	Management	14
6	Responsibilities And Authorities	17
7	Field Of Activities	20
8	Production and Planning	20
9	Merchandising Department	23
10	Quality Assurance	34
11	Administration Department	39
12	Export Department	47
13	SWOT Analysis	50
14	Conclusion	44
15	Reference and Resources	45

                                    

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MISSION STATEMENT

 

                   “Commitment to quality, customer satisfaction and continuous improvements are the tools of our mission & success.”

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MILLS & HEAD OFFICE LOCATIONS

M.S.C is situated on the following site and can be contacted on the contact numbers shown hereunder:

Location:

 5KM- KHURRIANWALA, JARANWALA ROAD,

FAISALABAD,PAKISTAN.

Contacts:

[phone],
Fax :- [phone]

Chief Executive Officer

MR. MUSHTQ ALI CHEEMA
Voice direct : [phone]
Mobile : [phone]
Email : ceo @msc-textiles.com,

City Office

P-19 1^st Floor, Montgomery Bazar, Faisalabad, PAKISTAN
Voice : +92(41) 644577,611553,
Fax : [phone]

 

 

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ORGANIZATION BACKGROUND

 

The M.S.C. TEXTILES Pvt.Ltd. was established in 2002. The overall management is in the hands of the owner, "The Technical Director", of the company, who is controlling as well as analyzing, manufacturing and administrative affairs of the project. Textile is the most important industry in Pakistan. Pakistan’s textile industry based on locally grown cotton produces like cotton cloth, and made-ups textiles and apparel

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ORGANIZATION DESIGN

 

To understand the various ongoing activities, tasks, technology, environment and goals of M.S.C. TEXTILES Pvt.Ltd. I analyze it as under i.e.

 

Formalization:

M.S.C. TEXTILES Pvt.Ltd.  is a large and complex organization that follows different rules and regulations for governing the whole system of organization.  All these rules and regulations have been documented to enhance the efficiency of the organization.  The list of important documents that I observed during my internship is as under:

• Initial Screening and Bio-data Form
• Job Description
• Job specification
• Employee’s Handbook
• Employee’s Evaluation Form
• Internship Rules and Regulations Forms
• Internship Evaluation Form

Specialization:

M.S.C. TEXTILES Pvt.Ltd. have different specialized departments to subdivide different specialized tasks into different categories.  The function of each department is to concentrate only on specific task to enhance the work efficiency of the department.  Following specialized

 

 

 

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Departments are working these days in the organization:

• Human Resource Management             
• Administration          
• R&D Department
• Labs                                  
• Finishing                                               
• Management Information System 
• Processing
• Merchandising                             
• Sampling
• Grey Fabric Store                                 
• Chemical & Dye Store.                         
• Export Department
• Finance
• Dyeing

Standardization:

Standardization means the similar work activities performed in a uniform manner.  So M.S.C. comes into highly standardized organization because work contents of every department have been described in detail and all departments have similar objective i.e. enhancement of quality and customer satisfaction.  So similar work is done at all locations.

Hierarchy of Authority:

This clearly tells that who reports to whom and the span of control of each manager as shown in the organization chart. Up to directors level, the hierarchy of authority of M.S.C. is shorter but on the middle management level, the span of control is narrow and hierarchy is tall.

 

 

 

Complexity:

M.S.C. has vertical and horizontal complexities but no spatial complexity because the organization is located at one place but it has many major department and many more job titles.

Centralization:

All decisions are made with the permission of top management.  So it has influence on all types of decisions. It means it is a centralized organization.

Professionalism:

In this area M.S.C. is rich. Human Resource Department has recently introduced training programs for department managers and for all   other employees to familiarize them with the on going changes. They are determined to achieve specific level of training  necessary for all.

Personnel Ratio:

It is obtained by dividing the number of employees in a classification by the total number of organizational employees.  As in M.S.C. the total number of employees are more than 1200.  But the numbers of employees working in different departments are different.  For example in Marketing 17 people work whereas in R&D 3 people work. So personnel ratio is different for different departments, somewhere high, somewhere low.

 

 

 

 

 

 

 

 

Size

More than 1200 employees are working these days in M.S.C.  It has different target markets in different foreign countries as specified in internship report.  So its total sales are also very large.  It has a single place of working but it occupies large area. Hence the size of M.S.C is large.

Organizational Technology

M.S.C consists of highly standardized and technical equipments, latest dyeing, knitting and finishing machines, fully equipped labs, internet and intranet facilities, and MIS department.  So it has latest state of art organizational technology.

Organizational Environment

The environment of M.S.C is friendly at most of the places but lower level workers are not satisfied with the harsh behaviors of the managers.  So it has a large pool of unmotivated employees.  Any change in the organization is made welcome strictly by the top management.

Goals and Strategy

Like any other large organization, M.S.C has specific goals:

• Development of a creative and skillful management.
• Achieving zero defect workmanship.
• Meeting delivery commitment.
• Buyers’ confidence and satisfaction.
• Employee’s participation and growth.
• Quality assurance.

 

 

 

 

 

 

 

 

 

 

Culture of M.S.C TEXTILE Pvt. LIMITED

I observed two important things in the culture of MSC :

• Internal integration
• External adaptation

Internal integration in the sense that MSC has specific work pattern, ceremonies, symbols and traditions that they teach every new entrant. External adaptation in the sense that M.S.C is adapting new strategies and techniques e.g. computer-aided-design, internet, intranet and establishment of different departments like Research and Development(R&D) and Human Resource(HR) to compete efficiently with its competitors. 

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PURPOSE OF REPORT

 

By definition internship is a working program arranged for gaining experience. After completion of 21 compulsory courses for MBA the students of GOVT. COLLEGE UNIVERSITY FAISALABAD are required to undertake training in an organization selected by them, for a period of 6 weeks. The internship enables the students to understand how the theoretical portion of their studies can be applied to the practical situations. After gaining experience in an organization, an internship report is prepared. A copy of the internship report submitted to the organization studied must also be provided to the DEPARTMENT OF BUSINESS ADMINISTRATION. This report is a compulsory requirement to appear in viva voce, which ultimately fulfill one of the basic requirements for obtaining MBA degree.

 

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Business Operations

Stitching:

 

v     Single Needle Juki                           

v     Over Lock Pegasus                         

v     Kansai Special                                 

v     Button and Button Hole Set 

v     Double Needle Lock stitch              

v     Four needle Lock Stitch                  

v     12 needle Chain Stitch                    

v     Blind Stitch                                        

v     Steam Boiler press unit                   

v     Stripping Machine                            

v     Cutter                                                 

v     End Cutter                                         

msc Textiles owns more than 350 stitching machines, including specialized automativ attachment machines, two multi-needle quilting machines, four fingle-needle quilting machines and two warding plants. We use the highest quality materials and components for manufacturing our products. Our equipment is subjected to a thorough quality control program. Each and every product is quality tested by stringent guidelines to ensure that international quality standards are met.

Weaving:

                       

v     Sulzer            

v     Jacquard Punching Machine          

v     Wrapping                                          

v     Sizing                                                

v     Rolling                                               

v     Folding                                              

v     Power generating Unit                     

 

 

       

 More than 20 years ago MSC Textile started as weaving company but now MSC is leading exporters of quality textile goods. They reach this level by longevity and adopting the latest technological advancement in the industry. MSC weaves stains, percales and most kind of fabrics from 35” to 153” under the MSC umbrella. MSC contract higher and supervise more than 200 sulzer and air jet looms.

 

Machine capacity:

 

Machine	Number	Width
Power looms	Over 100	76” to 120”
Auto looms	Over 450	35” to 120”
Sulzer looms	Over 100	110” to 153”

 

Singeing:

Msc textiles is successfully processing materials in state of the art Osthoff singeing machine imported from Germany. This cutting edge technology enables us to process 100000 meters of double sided singeing for width 126 in just 24 hours. This machine provides a variety of singeing positioning as well as variations of key singeing parameters like speed flame intensity and distance of the fabrics from Burner. These controls are readily adjustable and monitored by professionals who enable the process to be the most precise and easy to reproduce.

Design Studio:

Msc Design Studio plays an important role in the printing process. Its staff is comprised of creative and talented textile designers, skilled graphic artists, and engravers. Our studion has earned a top-notch reputation of efficiently providing optimal results in creation, color separation, coloration and image processing of textile designs. Modern studion equipment and advanced tools like stork best-image software further enhance our capabilities to provide precise and speedy workflow. This automation has resulted in the reduction of total production time for studio work, more accurate printing results, and in the increase of production management functionality.

                  

 

 

 

msc has in house designers are working round the clock, making new and creative designs, keeping in mind different world markets. This has enabled us to offer our clients with a wide range of designs for their market.

          To achieve every detail of the design MSC have two of the world’s best computerized (Best Image Software) ngraving machines, Stork (Mask Exposer).

Printing Facility:

Msc Textile provides precision printing on any fabric. Msc uses Zimmer Rotary machines, which provides perfect, repeat and registration control as well as precision printing. The machine handles up to 16-color printing with a maximum width of 126” and a maximum printing speed of 120 meters / minute with the total capacity of 3 million meters a month. Every design is run under strict supervision of quality department from registration to the colour matching all is carefully monitored.

 

 

 

 

 

 

 

 

Machine Capacity:

 

Machine	Company	Country	W/width	M/24 HR.	Performance
Rotary	Zimmer	Austria	126”	60,000	16 Screen
Strike Off	Zimmer	Austria	126”		16 Screen
Curing	Sitara Eng.	Pakistan	115”	60,000

 

Dyeing:

MSC have recently installed dyeing unit with one thermosol and pad steam dyeing. Both machines are equipped with Kusters Padders to achieve even and continuous dyeing. Together the machines have a monthly capacity of 1 million meters.

Finishing:

For Batching and Finishing MSC finishing plant employs the latest stenters from Monfort Montex Company (5-9 chambers) with weft straightener fro Mahlo. The digital Mahlo system enables to control cross bow and skewing in fabric, which is essential in printing geometrical designs. MSC apply special finishes.