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The basic premise of applied psychology is the use of psychologicalprinciples and theories to overcome problems in other areas, such asmental health, business management, education, health, product design,ergonomics, and law. Applied psychology includes the areas of clinicalpsychology, industrial and organizational psychology, occupationalhealth psychology, human factors, forensic psychology, engineeringpsychology, as well as many other areas such as school psychology, sportspsychology and community psychology. In addition, a number ofspecialized areas in the general field of psychology have applied branches(e.g., applied social psychology, applied cognitive psychology).One founder of applied psychology was Hugo Münsterberg. He came toAmerica from Germany, and, like many aspiring psychologists during thelate 19th century, originally studied philosophy. Münsterberg had manyinterests in the field of psychology such as purposive psychology, socialpsychology and forensic psychology. In 1907 he wrote several magazinearticles concerning legal aspects of testimony, confessions and courtroomprocedures, which eventually developed into his book, On the WitnessStand. The following year the Division of Applied Psychology wasadjoined to the Harvard Psychological Laboratory. Within 9 years hehad contributed eight books in English, applying psychology toeducation, industrial efficiency, business and teaching. Eventually HugoMünsterberg and his contributions would define him as the creator ofapplied psychology. In 1920, the International Association of AppliedPsychology (IAAP) was founded, as the first international scholarlysociety within the field of psychology.


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