Assignment No. 01
Due Date: April 23, 2012 Marks: 15
Ivan Pavlov’s discoveries have enormous impact on modern psychology. Pavlov’s ideas left a long
lasting influence and are applicable to daily life. Principles of conditioning are Pavlov’s greatest
contribution in the filed of psychology.
Below mentioned are some sub-fields of psychology. Your task is to formulate a case for each field
and illustrate how can you apply conditioning principles in that particular case. For example; in the
area of “Psychology of advertising”, an advertisement may be designed in which the conditioning
principles can be used, like association of pleasant music and famous celebrity with the use of a
You can present some problems and solve/train the individual/group using conditioning principles.
Psychology of advertising
Marking Scheme: Five marks for each above mentioned field and the related case.
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