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PSY514 Consumer Psychology Assignment No 01 Spring 2020 Solution & Discussion Due Date: 08-06-2020

PSY514 Consumer Psychology Assignment No 01 Spring 2020 Solution & Discussion Due Date: 08-06-2020

PSY514 Consumer Psychology Assignment 1 Solution & Discussion Spring 2020


Spring 2020

 Consumer Psychology (PSY514) Assignment No. 01

Topic: Marketing Mix                           Lesson No: 3

 

Marks: 20                   Due date: 8th June, 2020


Assignment Objectives:

Upon completing the assignment, students will be able to:

Comprehend the concept of Marketing Mix.

Understand and apply the concept of Marketing Mix.

 

Dear Students,

The assignment aims to teach you about marketing mix. Read the pertinent lesson carefully. You are supposed to address four Ps of marketing mix in the given scenario.

 

Scenario 1

You are aiming to launch a heavy bike. You have made the model and started the company with its essential operations and manufacturing. Now you have to make a plan of marketing for launching this product.

 

In this regard, address the following topics in the context of given scenario:

 

Product (5)

 

Place (5)

 

Price (5)

 

Promotion (5)

 

Marking Scheme:


Five marks for each content of the assignment (5*4=20)

 

Note:

Only in the case of Assignment, 24 hours extra / grace period after the due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.

Important Instructions:

Please read the following instructions carefully before attempting the assignment solution.

Deadline:

  • Make sure that you upload the solution file before the due date. No assignment will be accepted through e-mail once the solution has been uploaded by the

 

Formatting guidelines:

  • Use the font style “Times New Roman”/ “Arial” and font size “12”.
  • It is advised to compose your document in MS-Word
  • Use black and blue font colors Solution guidelines:
  • Every student will work individually and has to write in the form of an analytical assignment.
  • Give the answer according to
  • For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books

Rules for Marking:

Please note that your assignment will not be graded or graded as Zero (0) if:

  • It has been submitted after due date
  • The file you uploaded does not open or is corrupt
  • It is in any format other than doc (MS. Word)
  • It is cheated or copied from other students, internet, books, journals etc…

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PSY514 Consumer Psychology Assignment 1 Solution & Discussion Spring 2020


PSY514 Assignment Solution idea:

 

Scenario 1

You are aiming to launch a heavy bike. You have made the model and started the company with its essential operations and manufacturing. Now you have to make a plan of marketing for launching this product. In this regard, address the following topics in the context of given scenario:

 

Product (5)

Motor bike

Place (5)

SS Formings Company

Price (5)

45,000

Promotion (5)

No matter how long you’ve been riding, you may or may not know a lot about your bike. You might do all of your repairs yourself or take it to a mechanic when anything needs to be fixed. Either way is fine. But whether you’re an expert or not, it’s important to know the basic parts of a motorcycle so you know if anything major is wrong.

It’s good knowledge to have, especially if you go on long road trips. Having a basic knowledge for parts can also come in handy if your bike breaks down and you’re stranded. So here are the basic parts of a motorcycle.

 

Brakes

It’s useful to know how your brakes work. Not only because they’re essential for stopping, but because knowing how to replace them yourself can save you a lot of money. Not to mention, it’s useful information to know in a pinch.

Motorcycle brakes come in two different types — drum and disc brakes — with one set of brakes being on the front wheel and another set on the rear wheel.

 

Chain

The chain connects the transmission to the rear wheel. And it makes the rear wheel turn, which powers the motorcycle.

 

Engine

The engine powers the vehicle, and in this case, a motorcycle. Knowing what type of oil your engine takes is essential, especially if you have a leak or are running low while riding.

 

Frame

The frame, typically made from aluminum or steel, is the core structure of the bike, since it supports the engine and key components/parts.

 

Suspension

The suspension serves a few purposes: handling and braking, first and foremost, but also protecting the rider from bumps, road noise, and vibrations. If a motorcycle doesn’t have good suspension, then it will be a bumpy and unpleasant ride, to say the least.

 

Tires

Tires are the inflatable rubber tubes that are attached to the wheels. These are what people refer to when their bike is flat and what needs replaced when a driver has a flat tire or the tread of the tires are worn down.

 

Transmission

The transmission delivers power to the motorcycle. Taking it a step further, the transmission delivers power from the engine to the rear wheel.

 

Wheels

Wheels are what the tires attach onto. They receive power from the engine and actually put the bike in motion.

 

Others

There are, of course, other parts on a motorcycle, such as the handlebars and lights, but the parts above tend to be classified as basic and universal. There are more complicated parts as well.

It’s important to know the basic parts above so you can purchase what you need, whether it’s Polaris OEM parts or something more general. Routine maintenance and proper fixes can keep your bike running smoothly and efficiently, and allow you to get the most life out of your motorcycle.

It’s never a good idea to ride your bike if something is broken or damaged as this can lead to the damage worsening and not only affects the ride, but can further damage other parts of the bike. Routine maintenance and necessary fixes cost money initially, but they will save you money in the long run.

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