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Search Engine Optimization (SEO) empowers a business to rank higher in search engine results which helps in reaching a wider audience. Humans are inquisitive in nature and they search for answers all the time. This was made easier with the advent of technology and Google has become the go-to search engine for Billions of people all around the world. This can be achieved by understanding how Google search engine works and how it ranks websites. This course is the key to understand one of the most important skills in Digital Marketing. If businesses can learn to rank their websites on Google, then they can literally expect millions of visitors to their website with millions of opportunities to get leads and sales.
This course is in line with international curriculum standards. In this course, you will learn about what Google and Bing are, how search works, how do Search Engines rank websites, why Google is the ultimate search engine, what does it take to be a favorite in Google’s algorithm, how can you rank high for your targeted keywords, which tools and techniques do you need to outrank your competitors. In this course, you will also learn how to optimize your content and websites to rank high in those search engines, how to use tools to perform SEO, and how to run an SEO project successfully. The course is based on hands-on exercises with detailed video lectures, MCQs, and reference learning material for detailed review.
Usman is a Marcom Technologist and he hacks growth for businesses with a mix of marketing, communication, and user experience (UX) strategies. He has over 10 years of experience in digital marketing and growth hacking. He is the founder of Marcom Works and Digital Marketing Pakistan™, a Certified Digital Guru by Google, certified trainer and Marketing Instructor at LUMS, top-rated Digital Marketing Consultant on UpWork with 100% Job success score. He has helped numerous companies around the globe in cracking their ROI through effective digital marketing strategies. He knows marketing inside out and has worked in marketing for the web, mobile apps, and mobile games.
Usman is an accomplished industry expert and has been involved in different communities as a consultant, an expert, a guest speaker and as a mentor. He has spoken at several local and international conferences. Some of his affiliations include Google, OpenStreetMap Foundation, U.S. Embassy in Pakistan, U.S. Consulate General Lahore, The Indus Entrepreneurs (TiE), Open Ideo, Elance, Payoneer, P@SHA, Google Maps, and different universities in Pakistan.
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