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Organic  products are defined as those products and food which produced in such a way that their growth, processing and distribution has a limited or no impact on  health of consumer and the environment, as compared to non-organically produced products. The 1990s decade considered as an emergence era of organic food when the sale of the organic food started in the retail markets in many countries of the world. United States is one of the single largest markets for organic foods followed by German, Japan and many other European countries.


Consumers of developed countries have shown a great desire toward organic food products. Food safety security and quality issues start people and consumers to think about the suspicious role of the non-organic food products. Understanding how individuals value hazard reductions for their health has become central topic in policy analysis and one way to see how individual value these risk reductions is to examine products purchased that reduce risks to health. With the increasing awareness of the relation between the production practices and safety of food products, present day consumer is very much concerning about the food safety they purchase. Organic foods are generally perceived as pesticide free and therefore safer than conventionally grown foods and offer a way to introduce safer foods into a diet. This has contributed towards mounting demand for organic foods, and in particular organically grown fruit and vegetable products.

From the analysis of the previous studies, it is evident that the socioeconomic variables are one of the key players that effect on the consumer attitude towards organic food products. For instance, age, education, occupation, income, marital status, and family size have an impact on the consumer purchase decision of organic foods. Understanding the factors affecting the purchase decision of organic food is very much important for the marketers to design strategies to promote demand for organic products. Therefore, this study attempts to gauge the consumer choices for organic food products, and assess how consumers' socioeconomic characteristics affect his/her choices.   

Carefully read the above scenario and answer the following questions


  1. Identify the socioeconomic independent variables and dependent variable(4 Marks)
  2. Develop at least two hypothesis by using the identified variables(4 Marks)
  3. Propose a suitable title to the above scenario (2 Marks)

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Replies to This Discussion

solution plz

STA630 GDB 1 Fall 2020 Solution:



Socioeconomic Independent variable:

  • Age
  • Education
  • Occupation
  • Income
  • Marital status
  • Family size

Socioeconomic dependent variable:

  • Purchase of Organic food


Hypothesis: (Relation between two independent or dependent variables)

1. Purchase behavior toward organic food is hypothesized to be influenced by a set of demographic and attitudinal factors known to be related to organic food purchase decision. These include household size and structure, age, gender, income, marital status and education.

(is hypothesis mein dependent variable ko all independent variable se relate kya hai)

2. Married student should not be denied admission in all the school and colleges, because marital status is never abarrier to student’s academic performance.

(is mein 2 independent variable ka relation lya hai Marital status and education)


Organic food consumption

the given solution is correct


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