Assignment 01 Brand Management MKT624 Total Marks: 20 Due Date: 15th May, 2013 Making product a brand (Let’s have original attempt) Objectives: 1. Learning what is the core of brand and branding 2. Learning how products are made brands Conceptual Note: The age of generic products is almost over because in 21st century people prefer what they may rely on and what they may recognize distinct from…