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Share 'Consumer Behavior (MKT 530), Spring, 2015 Graded Discussion Board No. 2 Due Date: 7, August 2015 Total Marks: 30 Topic: Family Decision Making'
Objective of GDB
The prime objective of this discussion is to make students familiar with the importance of family influence on consumer behavior.
Modern research shows that the marketers are not only interested in the physical act of purchasing of product or services but they are also very curious to know about the stages leading to making the final decision .Knowledge obtained through…
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