"As Per My View Behavioral Variable is used by Maclean’s for Markert Segmenation.
As the company offers whitening and fresh offers to its clients which are the main feature of behavioral segmenation.
Task 1. What do you know about the Diffusion of Innovation Theory? Explain theInnovation-Adopter Categories? Discuss in the light of above given statements if thepandemic of COVID-19 has played a part in forcing those people to consider using themedium of online shopping who previously aren’t willing to shop through internet?See More
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