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hajra zahid
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BBA (Bachelor of Business Administration)
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4
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At 5:30pm on May 18, 2010, Talha Zahid said…
friends join me at talha4uone@yahoo.com {!BBA Honr 3rd symester!}
At 9:36am on May 14, 2010, Mudassir Imran gave hajra zahid a gift
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happy birthday to u .............may u live long.............god blass u
At 7:40pm on May 13, 2010, Yasir Rasheed said…
Walaikum salam
I m fine and hope u 2. I hope u hv done ur assignment too............:-p
At 1:53pm on May 12, 2010, Yasir Rasheed said…
The Six Steps In Marketing Research
While there are dozens of little steps along the path, each fits into one of the six steps in the marketing research process.
The main steps in marketing research are:
Step 1. Identifying and defining your problem
Step 2. Developing your approach
Step 3. Research design
Step 4. Collecting the data
Step 5. Performing data analysis
Step 6. Reporting and presentation
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Step 1. Identifying and defining your problem
If you are considering conducting marketing research, chances are you have already identified a problem and an ensuing informational need. Of the six steps in marketing research, this is always the first one. Your problem or issue will likely be recognized by one or more levels of management. Sometimes, further definition of the problem or issue is needed, and for that there are several tools you can use. For more information on step 1, see our resources page on the first of the marketing research steps.
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Step 2. Developing your approach
Once your problem is better defined, you can move onto developing your approach. Generally speaking, your approach should be developed almost exclusively around a defined set of objectives. Clearer objectives developed in Step 1 will lend themselves to better approach development. Developing your approach should consist of an honest assessment of your team’s market research skills, establishing a budget, understanding your environment and its influencing factors, developing an analysis model, and formulating hypotheses. . For more information on step 2, see our resources page on the marketing research approach.
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Step 3. Research design
Based upon a well-defined approach from Steps 1 & 2, a framework for the designing your marketing research program should be apparent. This step is the most encompassing of a
 
 
 

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