Giving a limited number of dealers’s the exclusive right to distribute the company products in their territories. (source principles of marketing 11/e “Phillips kotler and gray Armstrong page 374 to 375.)
Definition No 2.
A retailer selling strategy typically used by manufactures of high priced generally upscale merchandise, such as car or jewelry exclusive territories right to sell the product (Source marketing dictionary)
(FMCGs) fast moving consumer goods.
Its those product that are sold quickly at the low coast. FMCGs, in witch category generally include daily uses items example (tooth past, bread ,milk, soap, detergent and etc.
Exclusive distribution example.1
Car makers such as Toyota Pakistan sell exclusively through a limited number of retailers
(Mean authorized dealer only) even large cities have one dealer only.
The company wants to control over dealer and generate the more retailer sport and make a good value image in the market of our product)
Example No 2. (From historical prospective)
LEICA was officially appointed jabsen and jabsen (J&J) market as the exclusive distributor for