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Images speak louder than words ever can! So, whether you are creating graphics for social media, web or print media, you need to smartly arrange all the elements in order to create a visually appealing design. Eye catching designs will help you drive more and more customers to your website and help your business grow.

Here are a few graphics design tips to follow

Limit Fonts Usage

The idea here is select your fonts smartly and do not change them frequently. Select 2 -3 fonts if necessary to create an appealing visual effect. But make sure that you don't change fonts very frequently on a single page. It is difficult to scan multiple fonts and keep reading. It's just annoying!

Space out the elements

Give your graphics some space to breathe! Do not clutter all the graphics in one place. Or do not include too many graphical elements just stuck to each other! Make sure that you space out the graphics and text on your website and create a great visual effect for your site.

Colors!

Colors play a very important role in graphic designs. Each color we see creates a different psychological impact on our minds. Colors have the power to change your mood and buying decisions of your customers too. So select the colors for your graphics prudently. For example blue color depicts authority and purple color royalty. Similarly, each color has something to say.

Clean and Crisp Design!

A crisp design is one that conveys clearly the message behind it. The design in itself as mentioned earlier should not be cluttered and all the elements should be appropriately spaced. Also use good contrast so that the text and images are easily visible and do not merge.

Keep it simple

The basic idea of graphic design is to keep it simple. Make sure that your message is conveyed in the simplest possible way. Remember that sometimes simple is glamorous! Ensure that the image and the text is sharp and crisp so that users can read without extra effort.

Research

The fundamental behind a good graphic design is the research that goes behind it. Do not blindly start without understanding the purpose of the design. Gather all the necessary information and all the necessary materials and then begin your design.

Contrast

Maintain a contrast between overlapping elements or the message will be lost! Contrast if used artistically, makes your graphics look awesome! Ensure that you maintain appropriate contrast between the various elements of your design.

Well, graphics design is not just about putting images together, it is about creating magic with images. The moment your customer sets eyes upon the image, they should be urged to buy! This is possible if only if the graphics are designed with all the basic principles in mind.

You can completely change the perspective of your customers about your business with the right kind of graphics designed carefully and used at the right places on your website. It could take your business to the next level.


Brand style guidebrand guidelines, or  brand book is very important for your brand. Brand guidelines is essential for smooth working of your business.


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