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Graphic design is a form of visual communication. Business logos, posters, magazine ads, and album covers are examples of the uses of graphic design. A graphic designer works with drawn, painted or computer images to convey messages. Graphic designers also create the graphics used in movies and movie credits, the images on your T-shirts and the advertisements on billboards. Designers work in conjunction with their clients to produce images they that represent their ideas. Since images are a powerful and compelling tool of communication and convey not only emotions but also moods. The image carries the entire message with a few words to help.

These designers use words in a different way as compared to writers. The look of the words is more important than their meaning. For example, if you are given a book and asked to redesign the text, what would you do? You could change the font or font size. You could rearrange the paragraphs and the margins. You could use decorative lettering for the beginning of each paragraph. You could have the titles of the chapters embossed. Graphic designers use all these elements in order to connect with the intended audience.

The designer is the link between the client and the audience. The task of creating a design is the science of bridging the gap between what the client wants and what the audience sees. The client is too close to understand how the message needs to be presented and the targeted audience is too broad to design a direct communication. Since the audience is not a part of the creative process it is difficult for them to understand the idea. The designers and clients work together to produce designs that convey the idea and purpose of the message. The graphic designer then works with market researchers, illustrators, photographers and typesetters to create the final design product.

If you plan on taking this up as a career you need to have a passion for computer technology, the arts and creative design. A graphic school trains students in various fields like digital film and video production, animation, visual arts, website technology, digital production and other related subjects. The courses offered vary among schools. Some offer degree courses while some offer diplomas. Choose a college that has affiliations with the top companies in the field. This will help you get an internship and help you later with a job. Also choose a school that that has the best technology and design software. You can find out about this by talking to existing students online or on the campus.

Here is a list of the top ten Graphic Design Schools in the United States.
1. Carnegie Mellon University
2. Virginia Commonwealth University
3. Rhode Island School of Design
4. Pratt Institute
5. Maryland Institute College of Art
6. Cranbrook Academy of Art
7. University of Delaware
8. California Institute of the Arts
9. Corcoran College of Art and Design
10. Drexel University

These schools offer a traditional four year undergraduate degree that results in a Bachelor of Fine Arts, but students can also choose to embark upon a five year program that results in a Bachelor of Graphic Design which shows that a student has reached a higher level of proficiency.

 

Brand guide, branding guidelines and brand style guide  very important for your brand. Brand guidelines are essential for the smooth working of your business.




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