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Accomplished Graphic Designers Expand Into the Digital Media Market

The definition of graphic design is expanding as new technologies grow. Skilled graphic designers solve visual communication problems or troubles. Proficient in design, drawing, color, typography, production, and rendering methods, off-set printing, as well as common software used in the graphic-design market such as Photoshop, Illustrator, and InDesign are necessary. With the development in new media, a comprehension about photography, and time-based and interactive media including film, video, and computer multimedia also are of great importance to keep abreast of technology. Although graphic-designers find solutions primarily for print, advertisements, annual reports, packaging, business stationery, brochures, flyers, catalogues, logos, and just about anything you can think of to help businesses stand out, their design "eye" is also used in electronic media sources such as video and audio recordings, multimedia presentations, slide presentations, CD-ROM and website content.

Determining the social and cultural norms of a specific audience helps graphic artists efficiently construct visual solutions. They need to identify the communication's issue, then collect and examine information related to the issue, and finally crank out numerous approaches to solve the problem. Effective graphic design is perceived as understandable, appropriate, and useful. We see graphic design everywhere in our daily lives in magazines, newspapers, and books, in hand made work, on painted canvas, expressed through photography, or in pure text. The work of graphic artists and its impression has been around for many years.

While in art school, students take graphic and design courses aimed at both print and multimedia design. It is in the best interest of graphic artists to be introduced to both areas, because many designers work in the visual development of web design. If artists want to remain competitive, graphic / web designers must keep up to date with the latest software and computer technologies. In the constantly changing field of graphic design, there are website designers who also are graphic designers and vice versa. However, there are other artists who have decided to specialize only in print related graphic design or only in web site design and its development with a concentration on the technical side of web site building.

It's fascinating to note that currently many people associate graphic artists only with the print medium. But the times are changing. Even though website designers are not able to exist without the web, and graphic artists really don't need the web to practice their profession, there are numerous artists involved in the visual creation of websites. Within just the commercial art field there are discussions among artists about the differences between graphic and web designers. Many feel that website design is a sub category of graphic-design.

However, website designers have to take into consideration content design and usability, user experience, and other functional criteria which all relate to the particular features of the Web medium. Website designers need more skills beyond those of traditional graphic artists, whereas the conventional graphic designer continues to find answers to communication problems by deciding on color, font, and images. The conventional graphics job may call for branding such as logo design that showcase a particular idea or identity to be used in a business enterprise's advertising and other marketing strategies, or almost anything you can think of to enable a group stand out, or it may require constructing posters, signs, brochures, books, or incredible images in the digital media.

Discerning graphic artists do become knowledgeable about the wants for elegant web design while working closely with the web developers, who will turn their visual web designs into the code which enables them to be displayed on the Internet. For the artists who also welcome the technical side of web site creation, they may end up either exchanging their graphic artists' role for website designer hats or just using both simultaneously!

Brand guide, brand style guide and brand book very important for your brand. Brand guidelines are essential for the smooth working of your business.

 


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