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Finding a person or animal cute may seem subjective, but a team of researchers claims to have found a way to scientifically define it.
Experts analysed hundreds of faces by running them through a computer program to identify the perfect combination of cute facial features.
The formula claims chubby cheeks, a small chin, undersized nose, large eyes and rosy complexion hold the key to cuteness in children - and the theory also applies to adults.
Scientists asked 90 adults to rate the cuteness of 200 infant faces. Software was used to identify the consistent features in the 20 cutest faces. The formula claims chubby cheeks, a small chin, undersized nose, large eyes and a rosy complexion, seen on Prince George pictured, is the key to cuteness in children
DOES FACE SHAPE DETERMINE INTELLIGENCE?
Researchers recently discovered people have an built-in ability to tell how intelligent a man is just by looking at him.
But the team from the Czech Republic found people we're unable to perform the same deduction on women.
Faces that are perceived as highly intelligent are rather prolonged with a broader distance between the eyes, a larger nose, a slight upturn to the corners of the mouth, and a sharper, pointing, less rounded chin.
By contrast, the perception of lower intelligence is associated with broader, more rounded faces with eyes closer to each other, a shorter nose, declining corners of the mouth, and a rounded and massive chin.
It is the first time scientists have devised a formula that defines which human characteristics are considered to be cute.
The study was conducted by St Andrew’s University School of Psychology and Neuroscience.
Professor David Perrett asked 90 adults to analyse and rate the cuteness of 200 infant faces.
Software was then used to identify the features consistently prevalent in the 20 faces at the top and bottom of the cute scale.
This allowed Professor Perrett to define which characteristics in particular contribute to cuteness.
The face of many Disney characters, for example, have these facial features - most recently Anna and Elsa from Frozen.
The report was commissioned to mark the launch of Hallmark’s new card range, Little Meow.
The face of Disney characters, for example, have the 'cute' facial features established in the research by St Andrews University, including Anna from Frozen, pictured
It claims that when this cute formula is applied to images of both men and women, those facial features perceived as ‘cute’ in infants - such as chubby cheeks and a button nose - also contribute to cuteness in adult faces.
Experiments also revealed that a subtle manipulation in face shape - as little as a 20 per cent application of the cute formula - was all that was needed to maximise cuteness in an adult face.
These subtle adaptations do not change adults into infants, but instead involve the induction of features reminiscent of a younger appearance.
David Perrett, Professor of Psychology at the university said: ‘Cuteness can evoke both emotions of pleasure and care in humans, so we were keen to discover exactly what makes a person cute.
‘By conducting the first comprehensive scientific study of ‘cuteness’, that is, an exhaustive investigation into what is the ideal combination of features required to make a face ‘cute’ we were able to devise a precise formula for facial cuteness.’
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