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Free Online Search Engine Optimization (SEO) Dirctionary

Algorithm
An algorithm is a set of finite, ordered steps for solving a
mathematical problem. Each Search Engine uses a proprietary algorithm
set to calculate the relevance of its indexed web pages to your
particular Query. The result of this process is a list of sites ranked
in the order that the search engine deemed most relevant. Search engine
algorithms are closely guarded in order to prevent exploitation of
algorithmic results. Search algorithms are also changed frequently to
incorporate new data and improve relevancy.

Algorithmic Results
Algorithmic results are the ranked listings search engines provide in
response to a Query. They are often referred to as Organic Listings in
contrast to Paid Listings because their rank is based on relevancy
rather than advertising revenue paid to the search engine. However,
paid listings do appear alongside algorithmic results in many search
engines, provided they are relevant. Improving a website's unpaid
algorithmic results is known as Natural Search Engine Optimization.

Alt Tag/Alt Text
An alt tag is the HTML text that appears while an image is loading or
when a cursor is positioned over an image. Alt text is useful in Search
Engine Optimization because it can include keywords that a search
engine looks for in response to a query.

Analytics
Analytics refers to all the technology, programming, and data used in
Search Engine Marketing to analyze a website's performance or the
success of an Internet marketing campaign.

Anchor Text
Also known as link text, anchor text is the visible, clickable text
between the HTML anchor and tags. Clicking on anchor text activates a
Hyperlink to another web site. Anchor text is very important in Search
Engine Optimization because search engine algorithms consider the
Hyperlink keywords as relevant to the Landing Page.

Backlinks
Also known as back link, backward link, or inbound links, backlinks are
all of the links on other websites that direct the users who click on
them to your site. Backlinks can significantly improve your site's
search rankings, particularly if they contain Anchor Text keywords
relevant to your site and are located on sites with high Page Rank.

Banned
Also known as delisted or blacklisted, a banned site is a URL that has
been removed from a search engine's Index, typically for engaging in
Black Hat SEO. Banned sites are ignored by search engines.

Banner Ad
A banner ad is a rectangular graphic advertisement. Banner ads are one
of the commonest forms of online advertising. Their sizes vary, but
most measure 468 pixels wide by 60 pixels high. Clicking on a banner ad
will direct you to the advertiser's website or a designated Landing
Page.

Black Hat SEO
Black hat SEO is the term used for unethical or deceptive optimization
techniques. This includes Spam, Cloaking, or violating search engine
rules in any way. If a search engine discovers a site engaging in black
hat SEO it will remove that site from its Index.

Blacklisted
Also known as banned or delisted, a blacklisted site is a URL that has
been removed from a search engine's Index, typically for engaging in
Black Hat SEO. Blacklisted sites are ignored by search engines.

Broken Link
Also known as a dead link, a broken link is a link that no longer
points to an active destination or Landing Page. Search engines dislike
broken links. Keeping all of your site's links active is an important
part of ongoing optimization.

Click Fraud
Click Fraud is the illegal practice of manipulating Cost-Per-Click
(CPC) or Pay-Per-Click (PPC) revenue sharing agreements. There are
numerous types of click fraud, but in a typical scenario the webmaster
of a site that earns money from each click of the advertising links it
publishes pays individuals a small fee to click those links. Companies
thus pay for advertising to clients who had no intention of buying from
them. Some companies have filed class action lawsuits alleging that ad
publishers such as Google and Yahoo! have failed to aggressively
confront click fraud because they benefit from increased CPC revenue.

Click-Through
Click-through refers to a single instance of a user clicking on an
advertising link or site listing and moving to a Landing Page. A higher
Click-Through Rate (CTR) is one of the primary goals of Search Engine
Optimization.

Click-Through Rate (CTR)
Click-through rate is the percentage of users who click on an
advertising link or search engine site listing out of the total number
of people who see it, i.e. four click-throughs out of ten views is a
40% CTR.

Cloaking
Cloaking is the presentation of alternative pages to a search engine
Spider so that it will record different content for a URL than what a
human browser would see. Cloaking is typically done to achieve a higher
search engine position or to trick users into visiting a site. In such
cases cloaking is considered to be Black Hat SEO and the offending URL
could be Blacklisted. However, cloaking is sometimes used to deliver
personalized content based on a browser's IP address and/or user-agent
HTTP header. Such cloaking should only be practiced with a search
engine's knowledge or it could be construed as black hat cloaking.

Contextual Link Inventory (CLI)
Search engines/advertising networks use their contextual link inventory
to match keyword-relevant text-link advertising with site content. CLI
is generated based on listings of website pages with content that the
ad-server deems a relevant keyword match. Ad networks further refine
CLI relevancy by monitoring the Click-Through Rate of the displayed
ads.

Conversion
Conversion is the term used for any significant action a user takes
while visiting a site, i.e. making a purchase, requesting information,
or registering for an account.

Conversion Analytics
Conversion analytics is a branch of Analytics concerned specifically
with conversion-related information from organic and paid search engine
traffic, such as the keywords converts used in their queries, the type
of conversion that resulted, landing page paths, search engine used,
etc.

Conversion Rate
Conversion rate is the next step up from Click-Through Rate. It's the
percentage of all site visitors who "convert" (make a purchase,
register, request information, etc.). If three users buy products and
one user requests a catalogue out of ten daily visitors, a site's
conversion rate is 40%.

Cost-Per-Acquisition (CPA)
Cost-per-acquisition (CPA) is a return on investment model in which
return is measured by dividing total click/marketing costs by the
number of Conversions achieved. Total acquisition costs / number of
conversions = CPA. CPA is also used as a synonym for Cost-Per-Action.

Cost-Per-Action (CPA)
In a cost-per-action advertising revenue system, advertisers are
charged a Conversion-based fee, i.e. each time a user buys a product,
opens an account, or requests a free trial. CPA is also known as
cost-per-acquisition, though the term cost-per-acquisition can be
confusing because it also refers to a return on investment model.

Cost-Per-Click (CPC)
Also known as pay-per-click or pay-for-performance, cost-per-click is
an advertising revenue system used by search engines and ad networks in
which advertising companies pay an agreed amount for each click of
their ads. This Click-Through Rate-based payment structure is
considered by some advertisers to be more cost-effective than the
Cost-Per-Thousand payment structure, but it can at times lead to Click
Fraud.

Cost-Per-Thousand (CPM)
Also known as cost-per-impression or CPM for cost-per-mille (mille is
the Latin word for thousand), cost-per-thousand is an advertising
revenue system used by search engines and ad networks in which
advertising companies pay an agreed amount for every 1,000 users who
see their ads, regardless of whether a click-through or conversion is
achieved. CPM is typically used for Banner Ad sales, while
Cost-Per-Click is typically used for text link advertising.

Crawler
Also known as Spider or Robot, a crawler is a search engine program
that "crawls" the web, collecting data, following links, making copies
of new and updated sites, and storing URLs in the search engine's
Index. This allows search engines to provide faster and more up-to-date
listings.

Delisted
Also known as banned or blacklisted, a delisted site is a URL that has
been removed from a search engine's Index, typically for engaging in
Black Hat SEO. Delisted sites are ignored by search engines.

Description Tag
Also known as a meta description tag, a description tag is a short HTML
paragraph that provides search engines with a description of a page's
content for search engine Index purposes. The description tag is not
displayed on the website itself, and may or may not be displayed in the
search engine's listing for that site. Search engines are now giving
less importance to description tags in lieu of actual page content.

Directory
A directory is an Index of websites compiled by people rather than a
Crawler. Directories can be general or divided into specific categories
and subcategories. A directory's servers provide relevant lists of
registered sites in response to user queries. Directory Registration is
thus an important method for building inbound links and improving SEO
performance. However, the decision to include a site and its directory
rank or categorization is determined by directory editors rather than an
Algorithm. Some directories accept free submissions while others
require payment for listing. The most popular directories include
Yahoo!, The Open Directory Project, and LookSmart.

Doorway Page
Also known as a gateway page or jump page, a doorway page is a URL with
minimal content designed to rank highly for a specific keyword and
redirect visitors to a homepage or designated Landing Page. Some search
engines frown on doorway pages as a softer form of Cloaking or Spam.
However, doorway pages may be legitimate landing pages designed to
measure the success of a promotional campaign, and they are commonly
allowed in Paid Listings.

Dynamic Content
Dynamic content is web content such as Search Engine Results Pages
(SERPS) that are generated or changed based on database information or
user activity. Web pages that remain the same for all visitors in every
context contain "static content." Many e-commerce sites create dynamic
content based on purchase history and other factors. Search engines
have a difficult time indexing dynamic content if the page includes a
session ID number, and will typically ignore URLs that contain the
variable "?".Search engines will punish sites that use deceptive or
invasive means to create dynamic content.

Flash Optimization
Flash is a vector graphics-based animation program developed by
Macromedia. Most corporate sites feature Flash movies/animation, yet
because search engine Crawlers were designed to index HTML text, sites
that favor Flash over text are difficult or even impossible for
crawlers to read. Flash Optimization is the process of reworking the
Flash movie and surrounding HTML code to be more "crawlable" for Search
Engines.

Gateway Page
Also known as a doorway page or jump page, a gateway page is a URL with
minimal content designed to rank highly for a specific keyword and
redirect visitors to a homepage or designated Landing Page. Some search
engines frown on gateway pages as a softer form of Cloaking or Spam.
However, gateway pages may be legitimate landing pages designed to
measure the success of a promotional campaign, and they are commonly
allowed in Paid Listings.

Geographical Targeting
Geographical targeting is the focusing of Search Engine Marketing on
states, counties, cities and neighborhoods that are important to a
company's business. One basic aspect of geographical targeting is
adding the names of relevant cities or streets to a site's keywords,
i.e. Hyde Street Chicago apartments. Another important element of
geo-targeting is increasing your site's presence on Local Search
engines.

Geographic Segmentation
Geographic segmentation is the use of Analytics to categorize a site's
web traffic by the physical locations from which it originated.

Google AdSense
Google AdSense is an ad-serving program operated by Google that
provides relevant text, image, and video-based advertisements to
enrolled site owners. Advertisers register via Google AdWords and pay
for ads on a Pay-Per-Click, Cost-Per-Thousand or Cost-Per-Action basis.
This revenue is shared with Google AdSense host sites, typically on a
PPC basis (which sometimes leads to Click Fraud). Google uses its
search Algorithms and Contextual Link Inventory to display the most
appropriate ads based on site content, Query relevancy, ad "quality
scores," and other factors.

Google AdWords
Google AdWords is the Keyword Submission program that determines the
advertising rates and keywords used in the Google AdSense program.
Advertisers bid on the keywords that are relevant to their businesses.
Ranked ads then appear as sponsored links on Google Search Engine
Results Pages (SERPS) and Google AdSense host sites.

Graphical Search Inventory (GSI)
Graphical Search Inventory is the visual equivalent of Contextual Link
Inventory. GSI is non-text-based advertising such as Banner Ads, pop-up
ads, browser toolbars, animation, sound, video and other media that is
synchronized to relevant Keyword queries.

Gray Hat SEO
Gray hat SEO refers to Search Engine Optimization strategies that fall
in between Black Hat SEO and White Hat SEO. Gray hat SEO techniques can
be legitimate in some cases and illegitimate in others. Such
techniques include Doorway Pages, Gateway Pages, Cloaking and duplicate
content.

Hidden Text
Hidden text is a generally obsolete form of Black Hat SEO in which
pages are filled with a large amount of text that is the same color as
the background, rendering keywords invisible to the human eye but
detectable to a search engine Crawler. Multiple Title Tags or HTML
comments are alternative hidden text techniques. Hidden text is easily
detectable by search engines and will result in Blacklisting or reduced
Rank.

Hit
Hit is a somewhat misleading measure of traffic to a web site. One hit
is recorded for each file request in a web server's access log. If a
user visits a page with four images, one hit will be recorded for each
graphic image file plus another for the page's HTML file. A better
measure of traffic volume is the number of pages/HTML files accessed.

HTML
The acronym HTML stands for HyperText Markup Language, the authoring
language used to create pages on the World Wide Web. HTML is a set of
codes or HTML tags that provide a web browser with directions on how to
structure a web page's information and features.

Hyperlink
Also known as link or HTML link, a hyperlink is an image or portion of
text that when clicked on by a user opens another web page or jumps the
browser to a different portion of the current page. Inbound Links with
keyword-relevant Link Text are an important part of Search Engine
Optimization Strategy.

Index
An index is a Search Engine's database. It contains all of the
information that a Crawler has identified, particularly copies of World
Wide Web pages. When a user performs a Query, the search engine uses
its indexed pages and Algorithm set to provide a ranked list of the
most relevant pages. In the case of a Directory, the index consists of
titles and summaries of registered sites that have been categorized by
the directory's editors.

Inbound Links
Also known as back link, backward link, or backlinks, inbound links are
all of the links on other websites that direct the users who click on
them to your site. Inbound links can significantly improve your site's
search rankings, particularly if they contain Anchor Text keywords
relevant to your site and are located on sites with high Page Rank.

Impression
Also known as a page view, an impression is a single instance of an
online advertisement being displayed. Search engines and ad networks
use impression statistics to charge advertisers on a Cost-Per-Thousand
(CPM) basis.

Internet Marketing
On a fundamental level, Internet marketing is using the Internet to
advertise, communicate and sell goods and services. On an advanced
level, Internet marketing is known as Search Engine Optimization (SEO),
which is the use of targeted keywords, crawler-friendly site
architecture, Search Engine Submissions and a well-developed link
network to improve a site's Position, Page Rank and Click-Through Rate.

Internet Marketing Consultant
Also known as SEO professionals or SEO specialists, Internet marketing
consultants use their knowledge of Search Engine Optimization Strategy
to improve their clients' Position and Page Rank.

Internet Promotion
Also known as search engine promotion, website marketing or website
promotion, Internet promotion refers to all methods employed by a
company or individual to promote a website and increase its Position and
Page Rank.

Keyword
Also known as search terms or query terms, keywords are the word(s) or
phrase(s) a user enters into a search engine's Query box. A Search
Engine Results Page (SERP) ranks indexed sites according to how
relevant the Search Engine deems them to the searched keywords. One of
the most important SEO Strategies companies can employ is to optimize
their site pages with content that contains targeted keywords relevant
to their products or industry.

Keyword Marketing
Keyword marketing is the use of keyword-optimized content and
keyword-specific Link Text to emphasize a site's relevancy to those
terms and thereby increase Rank for related web queries. Keyword
marketing can also be done through keyword-based ad programs such as
Google AdSense. Keyword marketing is an essential component of Search
Engine Optimization.

Keyword Submission
Keyword submission is an all-inclusive term for the keyword
research/selection, bid cost assessment and budgeting that companies
undertake to begin Pay-Per-Click keyword campaigns with advertising
networks such as Google AdWords, Yahoo! Sponsored Search and Microsoft
AdCenter.

Landing Page
The landing page is the page on which a visitor "lands" after clicking a
search engine listing, email link, Banner Ad, Cost-Per-Click ad, or
other ad/link. The landing page can be a site's homepage, but is usually
a page designed to appeal to users who Click-Through a specific ad or
link. Landing pages are also used to monitor site traffic and measure
an advertising campaign's success. Well-designed landing pages that are
relevant to a user's keyword query will improve Conversion Rates and
play a critical role in Search Engine Marketing.

Link
Also known as hyperlink or HTML link, a link is an image or portion of
text that when clicked on by a user opens another web page or jumps the
browser to a different portion of the current page. Inbound Links with
keyword-relevant Link Text are an important part of Search Engine
Optimization Strategy.

Link Baiting
Link baiting is the creation of content that incites users to link to
your page from another website. The types of link bait vary
tremendously, but they include highly informative articles or news
stories, useful resources and sometimes controversial or
sensationalistic content. Link baiting is a White Hat SEO technique
used to help a site improve its Link Popularity and Page Rank. Some
sites use link baiting as the centerpiece of a Website Marketing
campaign.

Link Exchange
A link exchange is a quid pro quo arrangement or reciprocal link
exchange between two sites. Reciprocal links usually lead to the home
page of the associate site.

Link Farm
A link farm is a webpage or group of webpages that exist solely to
increase the number of Backlinks in a site's link network. A link farm
is meant to increase a site's PageRank or popularity and thus improve
its search engine Position. However, link farms are considered a form
of Spam and sites that rely on them are penalized by search engines.

Link Popularity
Link popularity is the measure of how popular a webpage is by the
number of Backlinks it has. However, link popularity is not solely a
matter of quantity. Page Rank is achieved when Backlinks are located on
reputable, relevant sites rather than so-called Link Farms. Most
search engines use link popularity as a factor in their Algorithmic
Results.

Link Text
Also known as anchor text, link text is the visible, clickable text
between the HTML anchor andtags. Clicking on link text activates a
Hyperlink to another web site. Link text is very important in Search
Engine Optimization because search engine algorithms consider the
hyperlink keywords as relevant to the Landing Page.

Listings
Listings are the indexed sites that appear in ranked order on a Search Engine Results Page in response to a user Query.

Local Search
Local search refers to both the addition of geographical keywords
(cities, streets, etc.) to Search Terms and the use of Yellow
Pages-type Search Engines such as Google Maps, Yahoo! Local and AskCity
to find business services in a particular zip code. Search Engine
Placement Services use local SEO to help traditional "brick and mortar
businesses" connect with customers in their community.





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Marketing Analytics
Marketing analytics is a branch of Analytics concerned specifically
with marketing-related information from organic and paid search engine
traffic, such as Unique Visitors, keyword-generated sales,
Cost-Per-Click advertising, Click Fraud, Search Engine Marketing, etc.

Meta Description Tag
Also known as a description Tag, a meta description tag is a short HTML
paragraph that provides search engines with a description of a page's
content for search engine Index purposes. The meta description tag is
not displayed on the website itself, and may or may not be displayed in
the search engine's listing for that site. Search engines are now
giving less importance to meta description tags in lieu of actual page
content.

Meta Keywords Tag
A meta keywords tag provides search engines with a list of keywords
that are relevant to a webpage. This can improve search engine Rank for
a page by ensuring it's properly indexed. However, search engines are
now giving less importance to meta keywords tags in lieu of actual page
content.

Meta Robots Tag
A meta robots tag (named for a search engine Crawler or Robot) lets
page authors prevent their webpages from being added to a search
engine's Index. Alternatives to a meta robots tag are Robots.txt files
and password protection.

Meta Search Engine
A meta search engine derives its listings by running user queries
through multiple other search engines and then summarizing the results.
A meta search engine does not maintain its own Index. Listings are
displayed by meta search engines either in aggregate or categorized by
search engine source. An example of a meta search engine is
Dogpile.com.

Meta Tags
Meta tags are HTML tags placed in a webpage that contain information
for Crawlers and web browsers. Types of meta tag information include
page descriptions (Description Tag), page-relevant keywords (Meta
Keywords Tag), whether a page can be indexed (Meta Robots Tag),
copyright, page refresh dates and redirection instructions.

Natural Listings (or Natural Optimization)
Also known as organic listings, natural listings are webpage listings
that appear on a Search Engine Results Page solely because the search
engine Algorithm deems them relevant to the Query. Natural listings can
contain Paid Listings, but only if they fulfill the same requirements
as natural listings. The best way to improve a site's natural listing
Position is through Natural Search Engine Optimization.

Natural Search Engine Optimization
Also known as natural optimization, organic search engine optimization
or white hat SEO, natural search engine optimization is the use of
keyword-focused copy and tags, Crawler-friendly site architecture,
Search Engine Submissions and a quality Backlinks network to improve a
site's Position, Page Rank and Click-Through Rate. Because about 80% of
web users look at Natural Listings first, natural SEO offers a much
greater chance of long-term business success than Paid Listings or
Pay-Per-Click ad campaigns.

Optimization Services
Also known as Internet promotion, site optimization, or search engine
placement service, optimization services are all of the methods a Search
Engine Optimization Company uses to improve a site's Position and Page
Rank and increase its Click-Through Rate and Conversion Rate.

Organic Listings (or Organic Optimization)
Also known as natural listings, organic listings are webpage listings
that appear on a Search Engine Results Page solely because the search
engine Algorithm deems them relevant to the Query. Organic listings can
contain Paid Listings, but only if they fulfill the same requirements
as organic listings. The best way to improve a site's organic listing
Position is through Natural Search Engine Optimization.

Outbound Links
Outbound links are all links from a particular webpage that lead to
other pages, including pages in the same domain. An excessive number of
outbound links can damage a site's Search Engine Positioning because a
Spider may perceive it as a Link Farm.

Page Rank (or PR)
PageRank is a link analysis algorithm developed by Google founders
Larry Page and Sergey Brin. A number from one (lowest) to ten (highest)
is assigned to a webpage as a measure of its importance, specifically
the likelihood that a user will arrive at that page by randomly
clicking Links. PageRank is not the same thing as Rank.

Paid Inclusion
Paid inclusion is an advertising program offered by some search engines
in which a page is guaranteed inclusion in the Index in exchange for a
fee. Unlike Paid Placement, the rank of paid inclusion pages is
determined solely by the search engine Algorithm. Paid inclusion sites
may or may not be labeled as advertisements depending on Search Engine
policy.

Paid Listings
Paid Listings, as opposed to Natural Listings or Organic Listings, are
sites that appear on a Results Page because money was paid to the
search engine for inclusion and/or position. Paid listings is used as
an all-inclusive term for the practices of Paid Inclusion and Paid
Placement.

Paid Placement
Paid placement is a program in which advertisers' listings are
guaranteed to appear on a Results Page when particular Keywords are
searched. The ranking of paid placement listings is determined by
competitive bidding. Unlike Paid Inclusion listings, paid placement
listings are usually displayed separately from Natural Listings and are
labeled as advertisements or sponsored links. Google and Yahoo! Search
Marketing (formerly Overture) are two of the largest paid placement
search networks.

Pay-Per-Click (PPC)
Also known as cost-per-click or pay-for-performance, pay-per-click is
an advertising revenue system used by search engines and ad networks in
which advertising companies pay an agreed amount for each click of
their ads. This Click-Through Rate-based payment structure is
considered by some advertisers to be more cost-effective than the
Cost-Per-Thousand payment structure, but it has at times led to Click
Fraud.

Position
Also known as rank, position is the place a website occupies relative
to the first listing on an Algorithmic Results page in response to a
Keyword query. The first page displays Listings in the one through ten
positions, the second page eleven through twenty, etc. Businesses
trying to get their site into a top ten position will often employ a
Professional Search Engine Optimization company. Consumer studies have
shown that most search engine users click only on sites that occupy the
top ten positions.

Position Reporting
Position reporting is the monitoring of daily changes in search engine
Position for indexed URLs that have been optimized for specific
keywords by a Search Engine Optimization Company. Position reporting is
also used to generate a Search Engine Ranking Report.

Professional Search Engine Optimization
Professional search engine optimization is the modification of a
website by an SEO company in order to increase its Position and Page
Rank and improve its Click-Through Rate and Conversion Rate.

Query
A query is a question or instance of questioning. A search engine query
is a user's request for the information (i.e. webpages) in a search
engine's Index that is most relevant to a Keyword or set of Search
Terms. Query is sometimes used to mean the actual keywords a user
enters in a search box.














Rank
Also known as position, rank is the place a website occupies relative to the first listing on an Algorithmic Results page in response to a
Keyword query. The first page displays Listings in the one through ten
positions, the second page eleven through twenty, etc. Businesses
trying to get their site into a top-ten rank will often employ a
Professional Search Engine Optimization company. Consumer studies have
shown that most search engine users click only on sites that occupy a
top-ten rank.

Reciprocal Link Exchange
A reciprocal link exchange is a quid pro quo
arrangement or link exchange between two sites. Reciprocal links usually
lead to the home page of the associate site.

Registration
Also known as search engine registration or search engine submission,
registration is the submission of a URL to a Directory or Search Engine
for inclusion in its Index. Registration is usually free but can also
require payment. Registration is a basic but important part of Search
Engine Optimization.

Results Page
Also known as search engine results page, the results page is the
collection of ranked Listings displayed in response to a search engine
Query.

Robot
Also known as Crawler or Spider, a robot is a search engine program
that "crawls" the web, collecting data, following links, making copies
of new and updated sites, and storing URLs in the search engine's
Index. This allows search engines to provide faster and more up-to-date
listings.

Robots.txt
Also known as robots exclusion protocol, Robots.txt is a text file
stored in a site's root directory that tells a search engine Crawler
which site pages and sub-folders should not be included in the search
engine Index. However, there is no guarantee that a Crawler will comply
with this request. Robots.txt is an alternative to a Meta Robots Tag
or password protection.

SEO Professional
Also known as Internet marketing consultant or SEO specialist, SEO
professionals use their knowledge of Search Engine Optimization Strategy
to improve their clients' Position and Page Rank.

SEO Services
SEO services are all of the tools used by a Professional Search Engine
Optimization company, including Analytics and Keyword Marketing.

SEO Specialist
Also known as Internet marketing consultant or SEO professional, SEO
specialists use their knowledge of Search Engine Optimization Strategy
to improve their clients' Position and Page Rank.

SEO Strategies
SEO strategies are the techniques used in Search Engine Optimization to
improve a site's Position and Page Rank and increase its Click-Through
Rate. A few SEO strategies are keyword research and content writing,
optimized HTML code, and improved Geographical Targeting.

Search Engine
A search engine is a website that enables users to Query an Index of
stored webpages gathered by a Crawler for information relevant to
specific criteria expressed via a Keyword or Search Terms. The Rank of
information/websites on the corresponding Search Engine Results Pages is
determined by relevancy as measured by the search engine's Algorithm
and/or payment made to the search engine by indexed sites. Sites ranked
solely by relevancy are known as Natural Listings or Organic Listings
in contrast to Paid Listings.

Search Engine Marketing (SEM)
Search engine marketing is an inclusive term for all techniques used to
market a website via search engines, including Pay-Per-Click
advertising and Natural Search Engine Optimization.

Search Engine Marketing Professional Organization (SEMPO)
The Search Engine Marketing Professional Organization (SEMPO) is a
non-profit professional association founded in 2003 to increase
awareness of the benefits of search engine marketing and provide
educational resources to members and consumers.

Search Engine Optimization (SEO)
Search engine optimization is the modification of a website for the
purpose of improving its natural Rank on Search Engine Results Pages.
This is done through a combination of SEO strategies such as directory
and search engine Submission, website optimization, content writing and
improved Link quality. Please see our SEO services for details.

Search Engine Optimization Company (SEO Company)
A search engine optimization company employs SEO Strategies to improve a website's Search Engine Placement.

Search Engine Optimization Consultants
Also known as SEO professionals or SEO specialists, search engine
optimization consultants analyze a website's Position and Keyword
strength and offer solutions for improvement.

Search Engine Optimization Software Systems
Search engine optimization software systems enable marketers to
generate site data and automatically customize Submission schedules.
However, automated submissions should generally be avoided in favor of
submissions catered to each search engine's rules.

Search Engine Optimization Strategy
Search engine optimization strategy refers to the specific optimization
plan an SEO company employs for the site promotion of an individual
client.

Search Engine Placement
Search engine placement means the tactics used by Site Optimization
firms to improve their clients' Rank. The term search engine placement
is sometimes used to mean the Position of a website on a Results Page.

Search Engine Placement Services
Also known as Internet promotion, optimization services or site
optimization, search engine placement services are all of the methods a
Search Engine Optimization Company uses to improve a site's Position
and Page Rank and increase its Click-Through Rate and Conversion Rate.

Search Engine Positioning
The term search engine positioning can be used in two different ways.
The first is to describe the ordering process of indexed websites being
ranked by a search engine Algorithm in response to a Query. The second
refers to the use of Search Engine Optimization to achieve a higher
search engine Position.

Search Engine Promotion
Also known as Internet promotion, website marketing or website
promotion, Internet promotion refers to all methods employed by a
company or individual to promote a website and increase its Position
and PageRank.

Search Engine Ranking Report
A search engine ranking report is a monthly, weekly or daily report of
the Position of a company's website Listing in relation to their top
Keywords. Position Reporting enables companies to monitor the success of
an SEO strategy or Cost-Per-Click advertising campaign.

Search Engine Registration
Also known as search engine submission or web submission, search engine
registration is the submission of a URL to a Directory or Search
Engine for inclusion in its Index. Registration is usually free but can
also require payment. Search engine registration is a basic but
important part of Search Engine Optimization.

Search Engine Results Page (SERPs)
Also known as a results page, the search engine results page is the
collection of ranked Listings displayed in response to a search engine
Query.

Search Engine Submission
Also known as search engine registration or web submission, search
engine submission is the submission of a URL to a Directory or Search
Engine for inclusion in its Index. Registration is usually free but can
also require payment. Search engine submission is a basic but
important part of Search Engine Optimization.

Search Terms
Also known as keywords or query terms, search terms are the word(s) or
phrase(s) a user enters into a search engine's Query box. A Search
Engine Results Page (SERP) ranks indexed sites according to how relevant
the Search Engine deems them to the search terms that were queried.
One of the most important SEO Strategies companies can employ is to
optimize their site pages with content that contains targeted search
terms relevant to their products or industry.

Shopping Search
Shopping search engines or search engines with a shopping feature (such
as Google Product Search, formerly known as Froogle) allow users to
comparison shop by providing lists of sellers and prices in response to a
product Query. Some shopping search sites require Paid Inclusion or
offer Paid Placement.

Site Optimization
Also known as Internet promotion, optimization services or search
engine placement service, site optimization refers to all of the
methods a Search Engine Optimization Company uses to improve a site's
Position and Page Rank and increase its Click-Through Rate and
Conversion Rate.

Spam
Spam refers to any and all Search Engine Marketing techniques that
violate search engine guidelines or attempt to gain increased Rank for a
site using content that is irrelevant, deceptive or of little value to
users. Types of spam include Hidden Text, content that contains
nonsensical Keyword repetition, deceptive Cloaking or numerous Doorway
Pages that redirect users to the same Landing Page. If a search engine
detects spamming the offending site will be Blacklisted or lose
Position. Spam is a Black Hat SEO technique.

Spider
Also known as Crawler or Robot, a spider is a search engine program
that "crawls" the web, collecting data, following links, making copies
of new and updated sites, and storing URLs in the search engine's
Index. This allows search engines to provide faster and more up-to-date
listings.

Submission
Also known as search engine registration or search engine submission,
submission is the providing of a URL to a Directory or Search Engine
for inclusion in its Index. Submission is usually free but can also
require payment. Submission is a basic but important part of Search
Engine Optimization.

Title Tags
A title tag is an HTML tag which contains a sentence of text describing
the contents of its associated webpage. Title tags are a very
important part of Search Engine Optimization because they are
frequently used as the text links that lead to sites from a search
engine's Results Page. The best title tags contain strategic keywords
that will help a site be indexed properly and appeal to human search
engine users.

Three-Way Link Exchange
A three-way link exchange is a Reciprocal Link Exchange established
between three domains. However, unlike a two-way link exchange, not all
three sites link to each other. Page A links to Page B and Page B links
to Page C and Page C links to Page A. Page B does not post a
reciprocal link to Page A and Page C does not post a reciprocal link to
Page B. Three-way link exchanges are used by owners of multiple
websites to increase the Link Popularity and Page Rank of new or
smaller sites.

Unique Visitor
Unique visitor is a web traffic measuring term which means the
registering of at least one hit on one page of a web site from a unique
IP address during a specified report period (typically anywhere from
twenty-four hours to a month). A subsequent hit(s) by the same IP
address is not counted as a unique visitor during that report period.
Unique visitor count can be an effective way of measuring the success
of an SEO strategy.

Web Analytics
Web analytics is a branch of Analytics that uses web traffic records to
study the behavior of website visitors. Data such as Unique Visitors,
Hits, page views, and the connection between Landing Pages and
Conversion Rates are used to improve a website or marketing campaign.

Website Marketing
Also known as Internet marketing, website marketing is using the
Internet to advertise, communicate and sell goods and services. On an
advanced level, website marketing is known as Search Engine
Optimization (SEO), which is the use of targeted keywords,
crawler-friendly site architecture, Search Engine Submissions and a
well-developed link network to improve a site's Position, Page Rank and
Click-Through Rate.

Website Optimization
Also known as search engine optimization, website optimization is the
modification of a website for the purpose of improving its natural Rank
on Search Engine Results Pages. This is done through a combination of
optimization strategies such as directory and search engine Submission,
Keyword Marketing and improved Link quality.

Website Promotion
Website promotion refers to the marketing aspects of Search Engine
Optimization, such as Keyword Submission, Paid Inclusion, and other
techniques to increase a site's exposure.

Website Promotion Services
Also known as search engine marketing, website promotion services is an
inclusive term for all techniques used to market a website via search
engines, including Pay-Per-Click advertising and Natural Search Engine
Optimization.

Website Submission
Also known as search engine registration or search engine submission,
website submission is the submission of a URL to a Directory or Search
Engine for inclusion in its Index. Registration is usually free but can
also require payment. Website submission is a basic but important part
of Search Engine Optimization.

White Hat SEO
Also known as natural search engine optimization or organic search
engine optimization, white hat SEO is the legitimate use of
keyword-focused copy and tags, Crawler-friendly site architecture,
Search Engine Submissions and a quality Backlinks network to improve a
site's Position, Page Rank and Click-Through Rate. White hat SEO does
not involve the use of Cloaking, Spam or any other Black Hat SEO
techniques.

XML
XML is an acronym for Extensible Markup Language, a simple and flexible
text-based programming language used in conjunction with HTML. XML is
useful for data exchange and the creation of customized tags.

XML Feed
An XML feed is a form of Paid Inclusion or Search Engine Submission in
which an XML document is used to provide a search engine with
information about multiple web pages. An XML feed is particularly
useful for multimedia sites or database sites that draw a variety of
relevant search queries.


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Comment by ۩۞۩"sjan♥pyara"۩۞۩ on December 4, 2010 at 6:46pm
But......we have short time... :) :)

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