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With the rise of the technology over the past few decades, the rate at which the industry is constantly improved upon is astonishing. Almost every few months, the big names within the technology industry release a new and improved version of a tablet, notebook, television or stereo system. Such extreme growth means big business and many people are gearing their careers towards software engineering, information technology, and other technologically driven fields. One of the most interesting aspects of the growth of technology is its effect on photography, art, design, and ads. As a result of technologic growth, professions such as graphic design become not only possible, but also necessary.

Graphic design is a fundamental part of almost every business that fuses art and technology. Those who are artistically inclined, have an eye for design and are computer savvy are ideal candidates for a career field within design. Although design requires a strong, innate sense of taste and style, students must all have strong business and communication skills. Graphic artists can work in a variety of settings such as for one particular company, an ad agency or even as a freelancer.

However, to first receive a job offer, individuals must first receive the proper training. Most designers are expected to have a four-year bachelor’s degree or at the very least, a two-year associate degree. Those who wish to earn their degree in graphic design must complete classes in areas such as art, computer design, web design, print techniques, and many more. Since graphic artists are virtually used in almost all business models they must be extremely versatile in their talents. A wide range of courses provides an excellent education and preparation as a graphic design professional. Additionally, budding design students will take courses in writing, communication, business and other professional courses. As graphic artists can work in a variety of professional settings as a free lancer, own their own business or work within an agency or company, it is essential that graphic artists are equipped to efficiently and effectively work in a professional business atmosphere. Individuals who are not interested in completing a four-year degree within the graphic design field but still wish to work professionally within the field can become certified in specific graphic design software and programs such as Photoshop, InDesign, and many others.

Once individuals have completed their studies, they are ready to progress into the professional world of graphic design. As mentioned above, individuals can enter the field in a variety of ways such as working for themselves or for an organization. Typically those that have just completed their degree will be hired into entry-level positions just as junior graphic designers but can build their career to high management levels to positions such as creative director, marketing director or art director. Salaries for entry-level positions can range from about $25,000 to $40,000 depending on the area and organization. Salaries for upper level management positions can range from round $50,000 to upwards of $150,000.

Graphic design is an ever-expanding field with many avenues for both career success and monetary gain. Becoming a graphic designer provides a creative outlet that offers an extra spark to a professional work setting. Investing in education is always a great choice and brings you one step closer to achieving your career goals. Potential students who are interested in pursuing higher education in a degree field such as graphic design have a multitude of study options available to them including traditional course work, hybrid classes or entirely online degree programs.

Brand style guidebrand guidelinesbrand book or branding style is very important for your brand. Brand guidelines is essential for smooth working of your business.

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