From a business perspective, consider the following:
What is more memorable, a thousand words of copy, or a big picture?
Graphic Design, the Business Concept, the Sales Message
One of the key tricks a good graphic designer can pull out of the bag is to marry your business concept and sales message visually. This may not be one image, maybe a few, but there can be no doubts that a good visual representation of your business and its selling points makes for powerful advertising. Sometimes, this can be an image of the product. Think about Apple who put a lot of energy into designing something that looks sleek and classy. Other times it could be a completely different concept.
Often a good image is driven by good copy. A good graphic and good copy combined can be an extremely powerful way of getting your business concept and sales message to your target audience.
Understanding Your Business and the Selling Points
So one of the qualities a good graphic designer will have is that they will understand your business and its key selling points. They will be able to represent these visually, and make them very easy to understand. A good visual image is worth its weight in gold.
Often the graphic will be subtle. You will not realise it is there. Take it away however, and the whole sales message falls apart. It is a supporting role and an eye catcher all at the same time. For a graphic designer to be able to do this, they must be able to understand your business concept and your sales message.
To get a better handle on why a graphic designer is a valuable ally in your quest to become rich and successful, read our blogs on logo design.
Professional Quality Graphics and Building Trust with Your Audience
To sell to a market you have to be able to convince people that you are honest and trustworthy. To help give you a positive image, you need custom built graphics to support your custom built website and brochures. The images your customers and clients see must be able to convey you as an honest and professional business to deal with.
This is especially true of an online business. If you sell products your customers must believe there is someone at the end of a phone who can answer their queries and that if they need to return an item they can.
If you sell services, again your client must believe you can deliver the goods. That you are a reputable outfit which can deliver on its promises. In both instances professional quality logos, graphics, and web design, will help to portray you as trustworthy. Without trust you simply cannot do business.
Graphics and Engagement
Graphic design then is about engagement. On every level the graphic will engage the senses of your target audience. Though a visual medium, a clever graphic designer will use different textures such as wood, paper, and metal, to conjure an illusion that the texture is real. This can bring a graphic to life for a person.
In essence good graphics will capture attention but is subtle and seamless. This helps to promote your business concept and your selling points. In turn this leads to conversions, sales, and profit.