Sparkle! Shine! Be noticed! Attract customers! That’s what you would like for your product or service. But how do you attain that?
Great graphic design is the cornerstone! Graphic design that creates sparkle and pizzaz and magnetizes your target clients to you is what you are searching for. When you begin to look for the right graphic designer, it can seem that there are way too many to decide from. Most will have a graphic design portfolio on line. This is the area to start.
What is it that sets one other than another? Just how do you judge graphic design for yourself? It’s not an easy task, because it also involves preference, but here are some basic design elements that will assist as you watch their portfolios.
Emotional Response. Take the time to view their work and see how it affects you. Do you love it? Does it get you to want to know more, buy more? Do you respond in some way? It is normally an impressive emotional response that make us want to act or buy. In the graphic design you are reviewing you would like to assess the degree to which the pieces initiate an emotional response.
Use of White Space. Probably the foremost consideration is the use of white space in the graphic design. Is the warning shown simply with lots of surrounding space, or is the space cluttered and you don’t know where to look next. Examine a number of the graphic design pieces in the designer’s portfolio. Knowing how and when to use white space is a talent and an art. Does this designer have it?
Simple Easy to Understand Example. Just like white space, the experience should be simple and easy to understand. Competing communications do not make for sparkle and notice in graphic design.
Meaningful Unique Bold Graphics. Our marbles process visually, so the visual example is extremely important, often more serious than the lyrics. How clear and bold are the graphics in the task of the purpose you are considering. Do you get the experience right away? Are the visuals different and different or do you need the impression that you’ve seen them before. Is the designer using the identical “stock” images as everybody else or do they find new and unique methods to present their message.
Effective use of Type or Fonts. Does the sort style match the emotional feel of the piece? Does is help the lesson to place upright out. Is it readable?
Advantages. While benefits are a selling point and not really a component of the design itself, they’re a critical area of what makes an article sizzle and sparkle, because it’s the benefits that magnetize customer to you. So be sure your designer has included advantages in their design pieces.
Drama. Does their graphic design work have drama? Drama engages the reader, involves the reader, keeps them looking and then remembering long after they have seen the piece. This is another step in what creates magnetism.
Spend a while with each online portfolio. Chat with the graphic designer. As for references and then, chat with their clients to get a feel for how well their work has produced results. How happy were they with the graphic design services they received. Would they use the designer again?
With all this details, finding the correct graphic design firm to create sparkle, sizzle and magnetism for your product or service should be a cinch.