- Colour palette
To get started, examine the colour palette to get an idea about how various colours can be balanced; otherwise you could end up with conflicting colours. You would also need to choose a theme and your colour selection should enhance the message visually, making the design attractive. For an inspirational or uplifting message, lighter shades can be used, whereas darker tones are suitable for industrial or technical projects.
- Visual cue
Visual cues are very significant and the delicate graphic nuances make any project stand out among the rest. Using background images, the right font and topography, abstract design, additional graphics such as shadows or some other visual effects can make your work look like that of an expert. Experiment by adding various graphic techniques to the same image to understand the effect created by each. As you gain experience, you will learn the most appropriate use of each visual effect. However, don’t add too many elements into the same design as that can make your design look more amateurish than professional.
The basic design layout is nearly the most important element of a design project and should receive suitable attention. You can modify it slightly later on, by changing the font or adding new elements. Selecting the perfect font for a specific design is a major element that contributes towards sending your message the way you perceive it.
- Custom graphics
Opt for custom graphics which can be added to the design at strategic positions so that they are in the areas where the eye goes in the first glance. For the company’s name to be prominent, place it near the top accompanied by designing that draws the viewer towards the name impulsively. You could accomplish this through the use of a pattern gradient or overlay for the text.
- Look good or bad
Once all your design work is completed, review your final project critically as a graphic designer. You are the best judge to evaluate whether or not it communicates the intended message. If not, you can work on other options to enhance the design.
A graphic design expert usually has an explanation for the use of any specific graphics, colours or fonts, as it is their expertise that transforms these commonplace objects or concepts into some very unique visual elements.
The complete design must be created based on the type of audiences you expect to have. If your designs are for younger viewers, a well-known theme would be suitable, while an older audience would like an antique and stylish theme.
A successful graphic designer or professional graphic design company will take a brand that simply exists, as a construct, and transforms it into a unique brand with its exclusive beautifully designed identity. The process reaches the right answers and identifies the process that can implement the solution, making sure that the execution is perfect.