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Clients would ask people offering online services to come up with a graphic design. Some customers would ask Web designers to create a web design. Are these two concepts similar? What are their distinctions? This article simplifies Graphic Design from Web design and points out the distinctions between the two.

Web design is the process of designing a website. Web design is a profession practiced by an admirable number of professionals, be they in any part of the world. Graphic design makes up a part of the web design. They may consist of creation and design of the header or the background whereas web design includes the whole site, the big picture.

It is also prudent to point out that graphic design has existed way before the online phenomenon. It is not limited to creations online. It has been practiced in advertisements, in print or in publication and now in the internet. Graphic Design is a business oriented approach combined with an artistic flair to attract the attention of the targeted consumer. Through the use of visual communication, the owner is better able to convey his sentiments whether they may be purely commercial, cause oriented or even just personal blogging.

A couple of basic tips for both Graphic Designers and Web designers:

1. Know your target audience. Are you creating a product that caters to the interest of girls? What is the age bracket to which it caters too? Is it a make up brand to decrease the wrinkle lines? What age group and nationality does the product address? Or if you are creating a web site for an author of sci-fi books, what kind of readers does the author usually have as fans?

2. After figuring out your intended market, make a web site or graphic design that will appeal to them and not you. So research not only on the demographics of your client's market but also on their tastes and what they find attractive and appealing.

3. Remember that your art must not be abstract and difficult to understand. It must convey the message to the readers and surfers that you have a product and company, that they're great and they should use their services or buy them. The design should be such that when the readers or surfers see the color, the design, they immediately think of the company of your client.

4. Lastly, when you do put the text in your designs. Make sure they are readable. The design would be futile and useless if the texts themselves are intelligible and unclear.

Business branding, branding package and branding design very important for your brand. Brand guidelines are essential for the smooth working of your business.


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