We have been working very hard since 2009 to facilitate in your learning Read More. We can't keep up without your support. Donate Now.

www.bit.ly/vucodes

+ Link For Assignments, GDBs & Online Quizzes Solution

www.bit.ly/papersvu

+ Link For Past Papers, Solved MCQs, Short Notes & More

Graphic Designers And Your Sales Page - Problems And How To Avoid Them

One of the best ways to quickly get up and running on the internet with your own website is to use a graphic design specialist to do the page building, while you work on marketing your product. You may hire a graphic design company or may find a freelance designer online. Either way there are some things you need to consider when farming out your graphics work.

The web is full of graphic designers. If you do a search on Google you will get around 70 million search results. It isn't hard to find a graphic designer. It is hard to find a graphic designer or graphic design company that knows internet marketing and knows how to design a sales page.

Most graphic designers, whether from a firm or a freelancer, are great at what their name implies. They are great at creating graphical designs. Their emphasis is on how great looking they can design a page. They generally have no knowledge of internet marketing nor do they have any concept of how a sales page needs to be put together.

For example, many designers will create your headline as a beautiful graphic. I am sure, it will look incredible. It probably blends into the overall scheme of the website perfectly. There is just one main problem. By creating a graphic as your headline, in essence, as far as the search engines see your site, you have no headline.

If you know anything about search engine optimization, then you know that the two most important things about optimizing your page for the search engines is to have a headline that is keyword rich and to have keywords start as far up on the page as you can.

By utilizing a graphic for your headline, you get both of those optimization criteria wrong from the start. Since search engines don't read graphics, they only read text, your keyword-rich headline is totally useless from a search engine standpoint. In addition, by utilizing a graphic headline, the text is pushed farther down the page so the first opportunity to insert a keyword into the text is way down the page. Search engines like keywords as close to the top of the page as possible. The higher on the page the keyword is, the more important the search engines think it is.

A graphic designer that knows internet marketing, that knows how a sales page is constructed, would not make that mistake. He would design a page that will look great but will be done correctly. The knowledgeable designer knows you need a text headline.

Using a graphic design firm or a freelance graphic designer is a great way to get a good looking web page up and running quickly. You must be careful that whoever you choose, knows what they are doing if they are designing your sales page. Don't end up with a beautiful web page that doesn't sell, make your graphic choice wisely, and have a site created that optimizes your sales.


Brand style guideBrand guide, and  brand book are very important for your brand. Brand guidelines are essential for the smooth working of your business.


+ http://bit.ly/vucodes (Link for Assignments, GDBs & Online Quizzes Solution)

+ http://bit.ly/papersvu (Link for Past Papers, Solved MCQs, Short Notes & More)

+ Click Here to Search (Looking For something at vustudents.ning.com?)

+ Click Here To Join (Our facebook study Group)


Views: 14

Comment

You need to be a member of Virtual University of Pakistan to add comments!

Join Virtual University of Pakistan

Looking For Something? Search Here

Latest Activity

Uswa posted discussions
1 hour ago
Uswa replied to Ateeqa's discussion Mn Jabb B Hansta Hn...........
1 hour ago
+M.Tariq Malik liked +M.Tariq Malik's discussion M.A / MSC Punjab University Past Papers – MA /MSC Punjab University Notes – MA / MSC Past Papers Punjab University 2018 , MA / MSC Old Past Papers Punjab University
1 hour ago
+M.Tariq Malik posted discussions
1 hour ago
+M.Tariq Malik liked +M.Tariq Malik's discussion M.A / MSC Punjab University Past Papers – MA /MSC Punjab University Notes – MA / MSC Past Papers Punjab University 2016 , MA / MSC Old Past Papers Punjab University
1 hour ago
+M.Tariq Malik replied to +M.Tariq Malik's discussion M.A / MSC Punjab University Past Papers – MA /MSC Punjab University Notes – MA / MSC Past Papers Punjab University 2015 , MA / MSC Old Past Papers Punjab University
1 hour ago
+M.Tariq Malik liked +M.Tariq Malik's discussion M.A / MSC Punjab University Past Papers – MA /MSC Punjab University Notes – MA / MSC Past Papers Punjab University 2015 , MA / MSC Old Past Papers Punjab University
1 hour ago
+M.Tariq Malik liked +M.Tariq Malik's discussion M.A Economics Notes, Past Papers 2015~2020 , Latest Solved Past Papers, M.A Economics Old Sample Papers Punjab University
1 hour ago

HELP SUPPORT

This is a member-supported website. Your contribution is greatly appreciated!

© 2020   Created by +M.Tariq Malik.   Powered by

Promote Us  |  Report an Issue  |  Privacy Policy  |  Terms of Service

.