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Steps to an Efficient Graphic Design Process

Graphic design process (GDP) is the art of putting together text or images using a variety of creative techniques such as drawing, painting and/or computerized effects. Aside from website designing, applications of graphic design process also include movies, television shows, or commercials.

Creating a graphic design masterpiece that will instantly stir-up interest and curiosity of purposeful as well as accidental website users and researchers is achieved by following an easy and efficient graphic design process. Basically, starting a graphic design project is a team effort between the website owner/s and graphic designer/s.

Here are easy and efficient steps to achieve great benefits in doing the graphic design process:

• Meeting

Begin your GDP job by setting up a meeting (live chat through Skype or Yahoo Messenger or personal) to discuss the scope and concepts of the project. Get the detailed requirements of the client and information about the business or product to be able to develop the content, design and goal of the project.

You can also ask for the client's sample of favorite work that you can use as model for your new project. For your part, you can show the portfolio of your projects and request the client which designs he would like to pattern his project. Then, you can discuss the color schemes, type of images, animations and target audience of the project. You should also discuss the pricing, specifications and the delivery date of the project.

• Researching

Successful business have strong research base. Before jumping right into graphic design process, save yourself time and energy by researching about:

- the client's business and/or products,
- fresh ideas,
- latest trends,
- innovations,
- suitable images and
- competitors of the client's business or products.

• Conceptualizing

Conceptualizing in graphic design process is an approach of putting ideas and information you have gathered and researched into graphical or illustrated forms. You will creatively organize and translate these ideas into graphics and pictures so that a new design about the business or product is developed.

Once the concept of the project is agreed upon by you and the client, you can now start to translate the concepts into a hardcopy.

• Lay-outing & Designing

You can save so much time and energy by starting with simple lay-outing or quick sketches of logo concepts, line drawings showing where elements will be placed on the page or even a quick handmade version of a package design. Then present this lay-out to your client and ask for any changes. For web design, wireframes are a great way to start with your page layouts.

It's always a good idea to present your client with at least two or more versions of design. This gives the client some options and allows you to combine their favorite elements from each. You can encourage your client to do "mixing and matching" of the designs you provide.

After you have both agreed on the layouts and designs, you can now proceed to implement the concepts and designs ready for the presentation.

• Presentation & Revising

Once your proposed work is done, be able to make a formal presentation, and defend why you came up with such concepts and designs. From their suggestions, you can present the second round of designs. Since you're the designer and the one in authority, don't be afraid to give your opinion on what looks best. After this second round, it isn't uncommon to have a couple more rounds of changes before reaching a final design.

• Approval & Finalizing

It is possible getting several rounds of approval on designs. Once, the final design is approved you can now proceed to add the final touches of your work and getting ready for final submission.

Branding guidelines, brand style guide and brand book design very important for your brand. Brand guidelines are essential for the smooth working of your business.


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