SEMESTER FALL 2014 MANAGERIAL ECONOMICS (ECO704)ASSIGNMENT NO. 01 DUE DATE: 20thNovember, 2014 MARKS: 30The Case: XYZ Company is a coupon book publisher with marketsin several southeastern states. XYZ coupon books are sold directly to the public, sold through religious and other charitable organizations, or given away as promotional items. This year, management has decided to increase the sales by attracting customers via increased level of advertisement. In order to assess the effectiveness of…See More
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