"READ THIS PART OF HANDOUT TO SOLVE THE ASSIGNMENTA portfolio strategy approach is a method of analyzing an organization’s mix of businesses in terms of both individual and collective contributions to strategic goals. Two portfolio approaches…"
"Q.NO:1Product nameRelative market growthRelative market shareQ.ComfortsStretegiesKNORR NOODLESHighHighStarsthey need heavyinvestment to finance their rapid growth potentialCOMFORTHighLowQuestion marksthey requirea lot of cash to hold their shareFAIR…"
"Question 01: You are required to identify the quadrant of “comfort” product by using BCG matrix and suggest appropriate strategies to the company for raising the market share of comfort. (2+3 marks)
Product name Relative market…"
"Jawad Ahmad thanks for sharing
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" Question 1 (A) Product name Relative market growth Relative market share KNORR NOODLES High High COMFORT High Low FAIR & LOVELY High High SURF EXCEL Low High SIGNAL TOOTHPASTE Low Low LUX Low High REXONA DEODORANT Low Low
Relative market growth
Relative market share
they need heavy
investment to finance their rapid growth potential
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PRINCIPLES OF MANAGEMENT (MGT503)ASSIGNMENT NO. 01DUE DATE: 1ST FEBRUARY, 2017 MARKS: 10 TOPIC: “BCG MATRIX (BOSTON CONSULTING GROUP)”The case:Unilever Pakistan is the world’s leading Fast Moving Consumer Goods Company (FMCG). It has vast portfolio of products that are being sold in almost over 190 countries. Its portfolio ranges from food & beverage to personal and home care products. Unilever Pakistan deals in all kinds of products such as household care, fabric…See More
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